Fur Industry Upgrading And Transformation To Form A Unique Consumption Phenomenon.

It is said that the word "fur" comes from the fact that merchants sold leather goods and sold straw mats in winter because of seasonal factors of leather goods. Fur shop " We can see the impact of season on fur business. Because of seasonal factors, Yuyao has become the largest fur producing city in China, and has also formed a unique consumption phenomenon. Yuyao fur market, which has decades of fur sales experience, is quietly changing many undetected changes.

Bringing identity from fur

In recent years, with the improvement of people's living standard and the colder weather, residents in the southern area have begun to have a preference for fur products, from the popular leather hat and otter cap to the ubiquitous Street nowadays. Wear mink children "Fur market in Yuyao, such as Lang Xia, Haining Kashi and Tongxiang Chong Fu, is the best proof. Many fur brands settled here, forming the unique fur culture of the Yangtze River Delta.

With the improvement of the living standard of the people, fur is the representative of fashion clothes, reflecting the living standard of people. It is a symbol of identity. Most women in Yuyao can have at least one piece of fur, and none of them will be included in the purchase plan for essential items. In the past, the main consumption group of fur is middle-aged women over 35 years old who are economically competent. Nowadays, it is very common for girls in Yuyao to wear fur around the age of 20. Fur clothing has become part of the fashion life of women in the Yangtze River Delta.

"Fashion" makes fur no longer luxurious.

Now the concept of fur consumption has undergone tremendous changes. The color is no longer dominated by dark colors such as black and brown. Green, pink, wine red, orange, beige and camel colors add color to the fur, and the marten also has the gorgeous colors of gouache, lake blue and rose red. In addition, from shape to design, it is no longer the traditional medium and long style.

From the current consumption pattern in Yuyao, the middle and low grade fur is favored by ordinary consumers. The diversity of raw materials and the continuous improvement of manufacturing technology have won the spring for fur market.

Fur began to focus on splicing and Mashup, with rich, active, comfortable, casual fashion style and publicity of the wild style of personality, won the favor of consumers. At the same time, laser, thin, shearing and other technologies are widely applied to fur. Designers even add more fur elements into the clothing and daily necessities of various categories to make it another economic growth point in fur industry. The application of new technology: laser, engraving, knitting, shearing, embroidery and other new techniques, emphasizing the natural texture of fur, and carrying out rich variations along its thin texture. In addition, the combination of top fabrics such as cashmere, crocodile skin, silk and so on can produce amazing effects.

Fur competition focus shift

It is understood that fur sales in Yuyao have covered the whole Yangtze River Delta and even the whole country. It is understood that Fur city of Yuyao 70% of the fur market is sold to foreign markets, which determines the product's grades and sales strategy. If businessmen sell fur like this old concept of "fur coat", it is hard to get their approval.

Nowadays, consumers are more interested in businesses with strong strength and good after-sales service system. Fur market with a certain strength, according to the needs of consumers for fur clothing, timely launch professional designer to make fur clothing for customers. Constantly updated leather processing technology and details of the changes, breaking the traditional fur style of many years of constant change, for the fur industry has injected fresh elements.

Some of the more powerful fur clothing shopping malls have developed a new way of changing fur coats, which has satisfied consumers' attitude of dressing up in a new fashion, and has saved a lot of money for them. This business is indeed popular among many consumers, and the fashion market is also popular. In response to consumer demand for fur maintenance, some well-known fur shops in Harbin have launched "for consumers." Fur nanny "Service" to help consumers better maintain fur.