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Guo Pei, The First Generation Of Fashion Designer In China: We Are Dressed In The Rise Of A Country.

2013/9/4 10:25:00 115

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Chinese people wear the same "a href=" http://www.91se91.com/ "target=" _blank "clothes" /a "from all over the street, to everyone has their own fashion ideas; from China a href=" http://www.91se91.com/ "target=" href= "> designer crazily to catch up with internationalization and love the Chinese elements all over the world; It took us 30 years. This time is a youth for a fashion designer, but it is too fast for a country. Especially in the past ten years, with the accumulation of wealth and the release of aesthetics, China has not only created its own advanced customization, a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" brand, but also conquered the designers of the world fashion capital of Italy, Paris, New York and London. 
 Guo Pei, a native Beijing girl, has a world-renowned reputation for her understanding of Chinese culture. In her eyes, clothes, which were born in their hands, have witnessed the prosperity of our economy and the change of our way of life. "We are wearing the rise of a country," she said. 
 Guo Pei, the first to create the Chinese advanced custom clothing brand, the first to hold the design concept fashion show in China, the first to bring the Chinese costume design to the world. She thanked the gift given by the times - confidence and self-confidence, which was always the most precious thing for an artist. 
 releasing the suppressed aesthetic /p >
 in the late 90s of last century, reform and opening up not only brought huge economic income to the people, but also suppressed the aesthetic of Chinese people for a long time. < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > clothing industry was developing at a high speed, meanwhile, the advanced custom fashion was born. 
 from 1986, Guo Pei, as the first batch of new China's "a href=" http://www.91se91.com/ "target=" _blank "fashion designer /a" graduated from the second light industrial school in Beijing, and joined the famous clothing company, her talent was quickly recognized by the hungry market. In the movie "two sons shop", Chen Peisi wears the flower shirt she designs, and in Sanlitun and women Street boutiques, she sells "old women's trousers" designed with old fabrics. Those wholesalers who asked her to design and transform old fabrics became the first rich people in Beijing to drive Fiat 126P cars. 
After the reform and opening up to the outside world, with the continuous development of China's economy, a group of well-to-do people created by the times began to dress differently on their own occasions, with a three-dimensional and diversified demand for P. 
In 1996, the year before the return of Hongkong in China, Guo Pei and a fashion designer, Sun Jian, jointly held a fashion show called "walking into 1997". P This move shocked the Chinese clothing industry. Before that, costumes appeared only at the annual clothing wholesale ordering conference, which was arranged by clothing companies to promote sales. Fashion shows that really promote fashion trends and artistic performance are not aimed at wearing and selling. 
 1997, Guo Pei left the designer post of clothing company and set up his own clothing custom studio -- rose Fang. This is the earliest advanced custom fashion brand in China. 
 in the first three years of her career, her main job is to explain to her people what advanced customization is and why clothes are more expensive than buying. 
 there was a "self-employed" landlady dressed in GUCCI suit to come to the rose house to make clothes. When she heard that the design price was 5000 yuan, she exclaimed: "what! 5000 pieces? Is it more expensive to buy clothes than to buy them? Well, I'll see what clothes you can make for me. " Guo Pei was so frightened that she could swallow her href= http://www.91se91.com/ target= target= _blank, which had to be paid separately. When the customer went through three try on clothes, changed the details according to the body shape, and finally got the beautiful suit, he said one word: "value!" This gave Guo Peisong a sigh of relief and gave her greater confidence in the prospect of China's advanced custom clothes. 
In 2001, China's accession to the World Trade Organization (WTO) and the coming of a more open era, frequent information exchange and abundant resource integration brought opportunities and wealth to China's garment industry. P In the same period, world luxury brands also quietly entered China's door. Prior to this, the Swiss watch Vacheron Constantin opened the first Chinese store in the new Dongan market of Wangfujing street; Versace officially settled in China; Tiffany entered China in 2001; Armani opened a shop in Beijing Xpu Ha Palace Hotel in 2004. 
The customers of P Guo Pei wear GUCCI, CHANEL and Rose Square clothes, too. Rose House, with its meticulous workmanship and more suitable design for their character and preferences, has won a high-end and niche market. 
 Guo Pei's design sells 50 thousand pieces of clothing from one category to 50 thousand yuan for a piece of clothing. 
 Olympic Games make the times beloved /p >
 hosting the Olympic Games has created an opportunity for China to integrate with the world. Clothing, as an intuitive representation of the cultural connotation and spiritual outlook of a nation, has received unprecedented attention. 
 July 2001, Yang Lan, Ambassador of the bid for the Olympic Games, appeared in the Olympic bid presentation stage of the Bolshoi Theatre of Russia in a red and white dress with Chinese characteristics. That night, the whole country celebrated. The Chinese team's dress is from Guo Peizhi's hand. After returning home, Yang Lan found the rose house to make her own clothes. After that, she realized that the brand was originally a good friend, Guo Pei. This made Guo Pei very happy because it was clothes that moved Yang Lan first, not her personal face. 
 "fashion design is infectious, it can convey a lot of things, including the cultural connotation and spiritual outlook of a country." Guo Pei said. 
When p was preparing for the Olympic Games in Beijing, Guo Pei, as the top ten designer in the country, joined in the design of the Olympic awards dress with other famous designers, the members of the fashion art committee and the heads of the major costume colleges. Before the convening of the mobilization meeting by Lu Hao, vice mayor of Beijing, Guo Pei had completed the sample of the blue and white blue dress, and finally stood out in the 305 designs of the three series of blue and white blue, Sophora japonica green and jade fat white. 
At the beginning of P, she designed a dress with a golden waist and wide waist, hoping that the Chinese would appear in front of the world with a proud and proud attitude. Lu Hao asked her a meaningful question: "are you really unwilling to narrow this powerful waist seal?" Guo Pei suddenly felt herself jumping out of the role of a fashion designer. She understood the great power and image of the Chinese nation in front of the world. She understood the importance of a harmonious and modest image of the country in the rapid development of China's economy. 
"P", "at that moment, I felt that my thinking level had improved and I understood my country better." She said. At the awards ceremony of the 2008 Olympic Games in Beijing, Chinese women wore silk satin, soft and elegant collocation with elegant waist, and appeared on TV screens all over the world. People can see Chinese national culture through these dresses. 
The P 2008 Olympic Games in Beijing not only made the whole world know China, but also foreshadowed the phenomenon of "Chinese style" in the global fashion industry. Subsequently, the outbreak of the international financial crisis made the world more concerned about the Chinese market. Guo Pei once again became the darling of the times. 
 the global fashion world is blowing "Chinese style" /p >
 as a huge consumer market, China has become a "battleground" for the world's leading economies. All kinds of luxury brands and Chinese designers have become the key words of this era. 
In the second half of 2008, the global financial crisis spread rapidly to the real economy. China's dependence on foreign trade over 60% was implicated, and exports were hit hard. P The Chinese have begun to realize that domestic demand can be guaranteed in order to ensure stable economic growth, and a huge domestic demand plan has been launched quickly. The revival of domestic demand has also led to the influx of commodities all over the world. 
 in the clothing industry, the role of domestic demand in stimulating the economy is very obvious. In the first 10 months of 2008, the domestic sales value of textile enterprises above Designated Size reached 2 trillion and 130 billion 324 million yuan, accounting for over 76% of the total sales value, while the production and sales rate was above 97%. 
 2009, the total retail sales of consumer goods in China increased by 15.5% compared with the same period last year. Among them, clothing, < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > hat and needle textiles increased by 18.8%, higher than the average level of 3.3 percentage points, becoming the only furniture and automobile industry. As a result, the garment industry has become the first industry to get out of the crisis. In 2010, China's textile and clothing exports increased by more than 20% over the same period last year, accounting for 13.1% of the total exports of goods. 
 the prosperity of the clothing industry brings Guo Pei more opportunities to internationalize. In 2009, Guo Pei saw the national treasure white haired model Carmen Dale Oliviers in the magazine. She thought, the 80 year old model must be invited to show up for the Chinese brand. So she sent Carmen an invitation letter with < a href= "http://www.91se91.com/" target= "_blank" > design manuscript < /a >. After receiving the letter, Carmen said, "I haven't been to China yet. I'm going to have a look." So Carmen came to China in 2010 and appeared on the scene of Guo Pei's "one thousand and two night" series of high fashion show. 
 China's fashion show, from the lack of professional fashion models, to the top models in the world, took 10 years. Chinese faces are even more prominent in the international fashion stage. In 2011, Chinese girl Zhang Zilin, the first Chinese model to win the title of Miss World, appeared in the national image promotion film on the big screen of the Times Square in China, and conveys "Oriental beauty" with Zhang Ziyi and Xun Zhou. 
 apart from the wider spread of Chinese culture, a series of attractive figures reveal the trend of China's wealth and aesthetic development. In 2009, the total consumption of luxury goods in China for the first time surpassed that of the United States and increased to 9 billion 400 million US dollars, second only to the first place in Japan. The number of Chinese rich people who surpassed 1 billion yuan in the United States increased from 14 in 2006 to 126 in 2010. 
Less than P, the global luxury brands began to baptize the "Chinese style". Prada, Loewe, Balenciaga and other luxury brands invariably display Chinese standing collar, ink and wash painting, silk and Peking Opera facial makeup on clothing. Luxury brands accelerate the expansion of China with a view to saving their performance. Even the head of the luxury brand said in a high profile: "the Chinese market is a battleground." 
 some people think that in the future, China's fashion industry will likely become an important pillar industry supporting the national economic development, like Italy and France. At this time, how to compete with the world-renowned luxury brands and inspire the Chinese people and the world's love for Chinese traditional clothing culture has become a topic for Chinese fashion designers. 
 2011, Guo Pei's annual show - the "Dragon Story" senior fashion show of "Chinese bride" large-scale cultural activities was held in 951D PARK Beijing fashion design Plaza. The 50 are integrated into sculpture, three-dimensional embroidery, cushion embroidery and so on. The wedding dress of traditional Chinese elements such as palace flowers, hanging yellow and cheongsam has touched the hearts of audiences both at home and abroad in dynamic and static exhibitions. In Guo Pei's view, today's wedding dress with Chinese national style is just heaven, earth, and harmony.