Wealth Story: The First Brand Porridge Shop In China, Hu Shujuan, Founder Of The Grand Champion.

Hu Shujuan, founder of the first brand porridge shop in China

Wealth story

　　 Open a restaurant and earn the first pot of gold.

　　 Entrepreneurship

Hu Shujuan is the sixth grade, probably because she has many children at home, and she is "old and small". From small to large, she does not like to be loved by others.

In 1993, Hu Shujuan, who worked as an accountant in a business unit in Beijing, abruptly resigned because she felt that she had made more money in Accounting outside her job. After resigning, she told the news to her parents, which made her parents helpless. When he learned that Hu Shujuan had gone to the driving school to learn a car after his resignation, his father said something slightly, "well, learn to drive well, and you can drive a taxi in the future if you have no job."

Part time jobs gave Hu Shujuan the opportunity to reach many different businesses, which made her feel that she was not very secure in accounting.

Hu Shujuan said, "I thought at the time, if there was a physical enterprise, I could have more money to dress myself." So Hu Shujuan saved 100 thousand yuan to build a Kawa Nadate near Beijing University of Posts and Telecommunications.

"From buying vegetables, keeping accounts to management, I am all alone." Hu Shujuan's Hotel gave discounts to all employees of Beijing University of Posts and Telecommunications, and invited teachers to carry out tray training at the door of the shop. This kind of advertising benefits brought a prosperous business to the shop, earning more than 20 thousand yuan per month.

But Hu Shujuan, who earns money, is too busy to buy beautiful. clothes "The business in the shop is all done by oneself, and it is not easy to leave the shop for a while, so after more than a year, I decided to sell the shop." Hu Shujuan said that she earned 3. 4 million yuan in the first pot of gold.

　 Achievement

Porridge shops forced by landlords

However, Hu Shujuan, who had hundreds of thousands of dollars in cash, could not adapt herself to the days when she did not work. Finally, she decided to open a large restaurant which was invited to take care of, which was the predecessor of the champion.

"At that time, the commerce and Industry Department asked me to choose 5 names for the restaurant. I like the word" champion ". The last one is the champion. Hu Shujuan said, to the industrial and commercial area, the first four were renamed with others, and finally set the champion.

In the first place, he was roast duck, instant boiled mutton and Shandong cuisine, and finally located in Sichuan cuisine. Soon after she opened the shop, she got pregnant and commissioned the brother-in-law to take care of the shop during the confinement. The first thing Hu Shujuan wanted to do after she had finished her life was to open another shop. She saw an excellent location near the purple bamboo courtyard. At this time, when Hu Shujuan remembered the confinement of her confinement, the aunt at home gave herself porridge every meal, and raised herself very well. So she wanted to open a porridge shop, because it was not only a blank in the catering market in Beijing, but also an environmentally friendly process.

In order to persuade the landlord, Hu Shujuan invited the nutritionist of 301 Hospital to develop 8 kinds of gruel, 8 kinds of cakes, 8 hot dishes and 8 cold dishes. Each porridge marked nutritional value. Finally, the landlord finally agreed, "so I opened the porridge shop completely by the landlord."

Once the porridge shop opened, the business was very good. "It was estimated that the daily running water was four thousand or five thousand yuan, and I did not expect to achieve seven thousand or eight thousand." Recalling the hot scenes of customers queuing up at the same time, Hu Shujuan was very proud: "singer Cai Guoqing once came to the shop to have dinner, but unfortunately there was no seat."

Seeing the blue sea in the congee shop, Hu Shujuan began to expand the scale of operation. At first, she always managed to mature a store before giving it to the store manager. However, at the same time, there are at most three or four stores a year, and they are busy with their hands and feet. Hu Shujuan, who knows that he is defective in management, chose to read MBA and EMBA at the foreign trade university. "Every word in my thesis is written by myself, and learning is not ambiguous." Hu Shujuan said that reading is very helpful to her business. After that, she began to implement institutionalized and humanized management methods to speed up the opening process of the champion. In 2000, there were only 3 stores in Hong Kong. In 2005, it reached nearly 30 stores, with annual sales of over 100 million. {page_break}

　 Retirement

Sell the shop to the old staff.

The porridge shop was booming, and someone began to tell Hu Shujuan that he wanted to buy a champion. "I said this is a joke. I am not short of money. Hu Shujuan, a straightforward personality, refused directly.

However, more and more people came to visit, and some found her husband. "My husband was studying at Peking University at that time. He thought it was an opportunity for capital operation." Hu Shujuan said he later advised more and more people, so she began to contact some investors in 2006, including fund companies, investment companies, and country name companies. Finally, in 2008, she reached a takeover agreement with Philippines's largest fast food company, the fast food company, which had acquired Yonghe King's capital, and the acquisition fund amounted to 50 million 500 thousand dollars, which created the high price of Beijing's local fast food brand being bought by foreign investors.

The first thing Hu Shujuan did was to give about 10000000 yuan to the old staff, the company management and the store manager. Some people got enough money to buy a Audi car. "These employees, store managers and management are directly transferred to the happy bee banner, and no one has asked me to do so. It is purely my own desire to do so." Hu Shujuan said she cares about those employees who work hard with her.

Before long, some of the old employees left the champion and went to their "four elder sister" (Hu Shujuan's husband was the oldest).

　 comeback

From rear kitchen to controlling shareholder

Once, Hu Shujuan asked the old staff to drink coffee near the water cube. They proposed that she should create another restaurant brand, but Hu Shujuan could not do so at this time. According to the agreement signed with happy bee, she will not be able to engage in catering retailing within 4 years after the completion of the acquisition.

"I can only help them come up with ideas." Hu Shujuan said, at that time, when everyone was talking about what name he was talking about, he looked at the opposite water cube and suddenly came up with an idea of eating cube. "10 'LOGO is also simple and striking, meaning the goal of opening 1000 stores."

For the positioning of the food cube, Hu Shujuan suggested that the snack food should be included in its name. So she led these grand patriarch veterans to taste delicious food everywhere. Nowadays, in the cube of recipes, there are miscellaneous paste noodles in Wanzhou, Chongqing, and old friends of Guangxi Nanning. They all learned from that year, and all kinds of pie are one of the characteristics of eating cube.

It is not difficult to have brand creativity, but opening a shop is a huge project. It is subject to a competition prohibition agreement with happy bee bee. Hu Shujuan himself and his immediate family can not engage in catering retail business. These old employees are trapped in problems such as capital and standardized production.

"So I decided to lend money to them." Hu Shujuan said that after selling the Hong Kong champion, she retained a central kitchen for herself. After she lifted the ban from the wholesale catering ban agreement, the central kitchen became a food kitchen. 30% of the semi finished products were distributed to the shops here, making an important contribution to the expansion of the cube in nearly 3 stores in nearly 3 years.

However, the only kitchen chore is not Hu Shujuan's pursuit. She told reporters that at present, her competition agreement with happy bees has expired, and she has already funded the acquisition of shares from the original shareholders of the cubic cube as the controlling shareholder. "I think my ideal career is to be a boss." {page_break}

　　 Character sketch

Life is like a play. I think I'm doing very well.

In a golden hair, he occasionally jumped out of a few wisps of pink, dressed in fashion, tall, and spoke with great speed, and from time to time he laughed heartifully. Hu Shujuan's real image was far from the reporter's imagination.

"Whatever you want to ask, I can say anything I know, but the only point is not to write my age." "I want to show the best side to people," she said with a smile, smiling. "This will lead to positive enthusiasm for employees."

"I like the word" life is like a play ". Everyone plays a variety of roles in his life. Hu Shujuan said without any disguised words: "I think I am very comprehensive. My wife, mother, daughter-in-law, boss, all the roles are very good."

Hu Shujuan told reporters that he had waited 16 years for his parents in law. In the latter seven or eight years, two old people were all paralyzed. Their husbands and wives were busy in business in the field all the year round. Their parents in law had no daughters. So they were busy with their aunt at home and took care of two old people until they died.

"Although my husband has his own business, we spend little time together. But from the beginning of my love affair, I always talk to my husband when I get into trouble at work. I always find the answer to the problem in the process of talking." Hu Shujuan said.

However, Hu Shujuan's virtuous and competent did not change the husband and wife. In 2010, Hu Shujuan's husband went to Guangdong to see a friend. In the building where he met with friends, a house full of firecrackers suddenly exploded, and Hu Shujuan's husband was killed. "When I heard the news, I felt that the sky was falling apart." Hu Shujuan said, "I didn't expect him to call me when he got off the plane. It was a last word. I couldn't face it, but I had to wipe away tears, and entrusted the company's work to a few high-rise buildings and boarded the plane down south."

The husband was sent away, and in front of the staff, Hu Shujuan still chose to smile. "People say that I am strong, but in fact, there is no other way to be strong. All the employees are watching you. The paralyzed parents need your care. Your minor son needs your care." Hu Shujuan said that that year, she took her son to deal with the funeral. There were two other husband's friends who were killed together. One of them was only two years old, and the other was a gray haired old mother and a white haired person. "At that time, I persuaded my son to persuade myself that we had no reason not to be strong than them."

Hu Shujuan, a strong woman at work, is also an ordinary woman. She said that since her husband died, he could only turn on the lights and go to sleep with TV programs every night.

During the interview, Hu Shujuan answered a phone call. She happily told the reporter: "it's my son's call." It turned out that the son who had just studied abroad telephoned his mother for peace. Hu Shujuan said that his son once said to himself, "my mother is not easy." This simple words moved me very much. "This also supports me. Everything must be looked ahead. I believe I will perform better in the future stage of life.