Qiu Guang And Family: The Way To Success From Patriot Dealers To Semir Costumes

< p > < strong > 41 > Qiu Guang and family < /strong > /p >

< p > < strong > 12 billion 277 million yuan / Semir dress > /strong > /p >

< p > age: 62 years / place of origin: Zhejiang / post: Chairman / company headquarters: Zhejiang / industry: textile and garment industry / shareholding ratio: holding 84.13% equity / shareholder status: actual controller < /p >

< p > the wealth resources Lab of the financial weekly reported that in July 5th, Semir apparel chairman Qiu Guang and the family owned 84.13% of Semir clothing, and the family's equity wealth amounted to 12 billion 277 million yuan, ranking forty-first in the Chinese family wealth list.

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< p > < strong > Semir family < /strong > /p >

< p > the largest shareholder of Semir costumes is Semir Group Co., Ltd., holding 62.69% of Semir apparel. The second largest shareholder is Zhejiang Semir Investment Co., Ltd., which owns 8.96% of Semir clothing and two of the total shareholders hold 71.56% of the shares.

Both of them are directly related to Qiu Guang and his family.

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< p > Qiu Guang and Zhou Pingfan, Qiu Yanfang, Qiu Jianqiang and Dai Zhi Yue jointly hold 100% of Semir Group Co., Ltd.

Semir Group Co., Ltd. holds 39.33% of Zhejiang Semir Investment Co., Ltd., and Qiu Guang's brother Qiu Guangping shares 60.67% of the Semir investment company with some employees of Semir apparel.

Qiu Guangping indirectly owns Semir's 3.79% stake through Semir investment.

Although Qiu Guang and many times in front of the media that Semir is no longer a family business, but in fact, Qiu Guang and the family firmly grasp the control of Semir clothing.

Qiu Guang and Qiu Jianqiang, the chairman of Semir apparel, served as vice chairman and son Zhou Pingfan as director and general manager. The three individuals held 7.16%, 4.78% and 2.69% respectively.

In addition, Qiu Guang he's daughter Qiu Yanfang and Qiu Jianqiang's wife Dai Zhi Yue also held 2.69% and 0.6% respectively.

17 years ago, Qiu Guang and he did not think of this.

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< p > < strong > dress charm < /strong > /p >

< p > 1951, Qiu Guang was born in a village in Ouhai, Wenzhou.

At that time, Qiu Guang he's family was the poorest in the whole village.

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< p > for family life, Qiu Guang and 14 years old dropped out of school to work in the field, and joined the army when they were 16 years old.

In 1973, Qiu Guang, 22, retired from the army and returned to Wenzhou. He once served as director of the Louqiao agricultural machinery factory in Ouhai District, and became a semi retired cadre of the people's commune.

But it is obviously impossible to rely on 40 yuan a month to improve the poor families.

In 1982, Qiu Guang, 31, and the first company that decided to start his life, was called Ouhai home appliances company.

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< p > > a href= "http://www.91se91.com/pioneer/" > Qiu Guang and < /a > first became the patriot's chief distributor in East China, and later became the patriot's agent.

At that time, Qiu Guang and invested 500 thousand, to Hongkong, the patriotic floor speaker box "open" to the mainland, commissioned production, and he sold in East China.

At that time, Qiu Guang he's company was limited to Wenzhou, but it already had 87 stores.

Although these 87 are not all his direct stores, the distribution of household appliances in Ouhai has indeed been put into the storefront of customers, which was a rare case at that time.

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In February 25, 1997, Qiu Guang and the first batch of goods produced by the consignor manufacturer, Qiu Guang and he signed 27 franchisees before that. They joined him in making their home appliances. Because of his trust in him, he signed the contract early before he saw the product.

Until the time of Qiu Guang and Semir, the group of franchisees continued to follow Qiu Guang and other industries.

Just as Ouhai's electrical appliances rose to life, a typhoon swept Qiu Guang and about 2000000 of its electrical inventory, leaving Qiu Guang and heavy losses, and the sale of electrical appliances was over.

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After P, Qiu Guang and he turned to real estate. However, due to expertise in the field, the final result was unsatisfactory and ended in a loss. Qiu Guang also blocked the idea of getting involved in real estate.

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During the period of "P", Qiu Guang and after several years of dormancy, he finally became interested in the clothing brand Giordano on the market, and had the idea of becoming another "Giordano".

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< p > in Qiu Guang's view, there are many commonalities in clothing and appliance industry.

The size of the clothing supply system is basically in line with the scale of the appliances I made at that time.

They set the supply chain, set the brand, decide the location, style and price of the product.

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In P > in 1996, Qiu Guang and his son, Qiu Jianqiang, had just returned home from the army and worked in a bank.

Qiu Guang told his son Qiu Jianqiang, who did not like the idea of resigning from office and resigned with his father.

In the same year, they set up Semir.

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At that time, Qiu Guang and early stage also did a lot of market research, and found that there were about 2000 casual wear brands in China, but Semir was only one of the 2000 army brands.

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At the beginning of the founding of P, Semir obviously had the shadow of Qiu Guang and the former electrical appliance company.

The basic mode is two heads outside, light assets operation.

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< p > from product design to the final retail terminal, Semir apparel outsourcing Semir and Barbara's two brands of surface accessories and garment production to processing enterprises. The channel is mainly affiliated to the company and is directly affiliated to the company. It focuses on high value-added product design, brand operation, joining investment and channel management.

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< p > for Semir, production and production are short boards, outsourcing to processing enterprises, and design, brand and channel are core competitiveness. Semir is a long board that must be carefully operated by Semir.

In 2000, Semir was founded in just four years, and its scale has reached over 10 billion.

Qiu Guang and his son Qiu Jianqiang began to find that the problems faced by Semir were quite different from those at the beginning of their business.

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What kind of enterprise should p do? How big is it to do? Qiu and his son have to think about this problem.

This question is not a good answer. Although Qiu and his sons feel that Semir will continue to do so, it is not clear to what extent.

It was not until 2009 that Qiu Guang and he made it clear that China should be the first casual wear brand in China to spread the Semir brand to every corner.

At this point, Semir ended the expansion with doubts.

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< p > < strong > Semir listing > /strong > /p >

< p > after ten years of development, the humble Wenzhou clothing enterprises gradually entered the leading enterprise of the "a href=" http://www.91se91.com/news/index_f.asp "clothing industry < /a".

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In 2011, Semir was listed on the P, and the Semir apparel was controlled by Semir group.

The main products of Semir are two series of "Semir casual wear" and "balbala" children's clothing.

According to public information, from 2008 to 2010, the income of Semir brand casual wear business was 2 billion 730 million yuan, 3 billion 190 million yuan and 4 billion 680 million yuan respectively, with an average annual compound growth rate of 30.80%.

The income of "balbala" children's clothing business under Semir's clothing is 550 million yuan, 950 million yuan and 1 billion 470 million yuan respectively, with an average annual compound growth rate of 63.65%.

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< p > just as Semir's performance increased from 2008 to 2010, the two brands of Semir clothing have become well-known brands of many three or four line cities in China.

In 2008, the domestic market share of the two brands ranked second and No. 1 respectively.

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< p > in addition, the listing of Semir clothing is also a legend.

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< p > March 11, 2011, Semir clothing successfully landed in Shenzhen small and medium-sized board. It happened that a major earthquake occurred in Japan on that day.

Affected by this, global stock prices collapsed on the same day, and Semir apparel broke down on the first day of Semir clothing. It fell by 7.3% on a single day, becoming the first day breakout of China's clothing sector.

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< p > but this did not affect the wealth expansion of Semir costumes. By the end of 2011, the total market value of "a href=" http://www.91se91.com/news/index_f.asp "Semir dress > /a" reached about 30000000000, equivalent to 5 Giordano.

In 2012, for the entire garment industry, the digestion of high inventory is not a small "disaster", the same is true of Semir clothing.

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< p > from the beginning of 2012, Semir costumes are trying to speed up the handling of inventory.

The gross profit margin plunged by 6 percentage points in the 3 quarter of 2012, mainly due to the reasons for inventory disposal.

By the second half of 2012, the inventory problem before Semir is still very serious.

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< p > by the end of the third quarter of 2012, Semir apparel was stocking 1 billion 439 million warehouses in two warehouses in Shanghai and Wenzhou.

By the first quarter of 2013, Semir's inventory remained 936 million yuan.

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At the same time, Semir's net profit in the first quarter was only 132 million yuan, down 16.79% compared to the same period last year.

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