Leather Advantage Brands Provide Source Power For Transformation

Enterprises will build and cultivate their own brands in the future. Leatherwear We must keep pace with the times and continue to achieve new breakthroughs and development in the development of characteristic regions, key professional markets, the orderly transfer of industries, the promotion of energy conservation and emission reduction, and the strengthening of standards testing. This is a fundamental change in accordance with the trend of the times.

So, in recent years Leather goods The top ten awards in the industry are particularly concerned by the industry.

Transition period: industry means domestic sales

In 2012, Li Yuzhong, executive vice chairman and Secretary General of the leather industry association, said: "I hope that the leather industry colleagues will take brand building as a means, technological innovation as the driving force, and influence as an opportunity to take the lead in breaking the encirclement in the transformation and upgrading, set an example, lead the industry development, and make a contribution to the development of China leather industry."

Transformation is the fundamental problem faced by leather and leather enterprises in the modern era. Following the 2009 Huicong leather net hosted the first China Leather industry After the top ten awards, enterprises are constantly seeking new ways of change. Su Chaoying, chairman of China Leather Association, believes that the leather industry development in 2013 has both positive and negative risks. The international market, external demand, rising production costs, environmental pressures, and so on, led to a decline in exports of some products. Under this situation, leather enterprises to accelerate the transformation of development mode of the crucial period is coming.

During the crucial period, many enterprises choose to turn from foreign trade to domestic sales, which is the mainstream of the leather industry today. In the domestic market, the leather industry is still in the stage of consumption demand pull, and the diversified demand for leather products will continue. The whole industry still has tremendous opportunities for development in the process of urbanization.

For 8 years, Huicong leather net has been concentrating on the domestic trade of B2B industry. It has created an industry authoritative media trading platform for "transaction + information", and has accumulated a lot of industry resources and industry data. As the most authoritative media platform in the industry, Huicong leather net will host the top ten annual selection of the industry. It will expose the local enterprises, brands and personages with the influence of the industry, so that more people and more enterprises will pay close attention to the future development of the industry. This is the prosperity of enterprises and industries.

Domestic sale: the rule of brand "no two"

In 2013, leather leather industry took a key step in the process of transformation from "manufacturing" to "creating", and it is also a key step for enterprises to seek new economic growth points. As a result, the fifth annual selection of leather leather industry held by HC leather net is also set up in supporting industries: top ten leather brand and top ten fur. clothing Brands, top ten leather brands and other awards will boost the accurate positioning of these enterprises in the industry.

Market research shows that under the trend of weakening foreign trade and investment, domestic demand expansion has led many enterprises to attach importance to brand building and follow the "two principles". It is understood that diversified development will reduce the relative value of enterprises, which will create more and more "no three no four" brands, unable to form the strength of brand focus, and give other brands a chance to get ahead.

It is precisely because of this consideration that the selection of the top ten brands of leather and leather goods industry in China will strive to create unique brand influence for China's local industry and enterprises. Yan Huaidao, senior advisor of the China leather and footwear industry research institute, said at the fourth best selection ceremony of the leather industry. "As the top ten experts in the leather shoes industry, I think the top ten annual awards will play a very important role in the reform and development of the industry." And we hope that HC can continue to innovate in the form and theme of activities, meet the needs of the transformation of the times, grasp the pulse of the times, and solve the practical problems faced by the transformation and upgrading of enterprises more objectively and accurately.

At present, although the macro-economy is fluctuating, it is in China. Leather industry Among the enterprises, there are still some dominant brands standing in the sea of business, becoming the best in the transformation of the times. The top ten selection commendation of outstanding business personas and brands is the best explanation for pushing forward the development of the industry and solving the problems facing the transformation and upgrading of enterprises. The ten best objective and fair selection of the industry will play a very important role in promoting the charm of Chinese national brand and promoting the development of leather and leather industry enterprises in China.

Plastic brand: innovation and lighting industry

Country Leather products Zhang Xiaolei, deputy director of the quality supervision and inspection center and director of the technical Specialized Committee of the China Leather Association, once said: "the expert evaluation meeting of the top ten events in the leather industry has invited many experts from home to make comments on the future development of the enterprise, which not only helps the enterprises themselves develop, but also promotes the Chinese leather. Shoemaking industry Develop in depth. This is only an interval that must be passed in the ten best selection stage.

It is understood that this year's top ten awards in the past, based on the past, the dissemination of the event presents many highlights: new micro-blog, WeChat, mobile phone newspaper, EDM mail direct investment and other new media, for the participation of activities, visibility, influence and appeal has played a great role in deep ploughing, and these are closely related to the trend of brand development needs of today's enterprises.

According to the top ten organizing committee, the current election is in the fierce competition for the top thirty review stage, followed by expert review and final ten strong promotion. This year's "Xinji International Leather City" cup 2012-2013 China leather leather industry most influential personage, the enterprise ten best appraisal awards ceremony, will be held in Hebei Xinji International Leather City in September 29th. The ten best selection will open a new future for the leather leather industry in the transformation, create new hope, and contribute to the national economic macro-control and expand domestic demand.