How To Get A Leap In E-Commerce Retail In Chongqing?

< p > for Chongqing's network operators, this year will usher in a new round of take-off.

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"P" the news conference of the city's online retail industry was held recently. In the next 3 years, our city will fully promote the "ten thousand" project of the online retail industry.

That is, the introduction of more than 10 leading industries in the network retail business, support and guide 100 traditional enterprises to develop online retail, expand 1000 scale network business.

According to the plan, by 2015, the scale of the city's online retailing industry will reach 100 billion yuan.

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< p > it is learnt that in order to achieve the goal of "100 billion level industry", the city has issued 15 preferential policies in order to attract famous network operators to enter and encourage existing enterprises to expand and develop logistics facilities.

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What opportunities will the development of a series of policies driven by P? What are the opportunities for the development of this city's network operators? This afternoon, we will invite representatives from Chongqing's network operators, city network Merchants Associations and relevant experts in the industry to discuss these topics.

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< p > < strong > present situation: there is a gap with developed areas < /strong > < /p >.

< p > reporter: what is the status of online retail in our city? < /p >

< p > Hu Gang: our city's "a href=" http://www.91se91.com/news/index_c.asp "network retail > /a" industry has developed rapidly, but compared with the developed coastal areas, the overall level still has a big gap. In the online retail industry, there is still a lack of well-known online shopping platform, the overall strength of enterprises is not strong, supporting industries are weak and so on.

According to statistics, in 2012, the scale of Chongqing's online retail market was only about 25 billion, of which the retail sales of local network were about 7 billion, and the remaining 18 billion were the consumption of Chongqing network consumers to the network operators in the field.

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< p > Tang Qiushi: my independent a href= "http://www.91se91.com/news/index_x.asp" > men's shoes < /a > brand "Vikings" was established in April last year, and sales exceeded 15 million in a year and a half.

This figure is second to none in Chongqing's electricity supplier business.

But if we compare it to Guangdong, Fujian and other coastal areas, it is hardly worth mentioning.

It is also an electric business enterprise with about 30 people, and sales in coastal areas can easily achieve more than 10 million.

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< p > the gap between us and the coastal business enterprises is not only reflected in quantity, but also in the process and labor cost.

The same pair of shoes cost 100 yuan, we can only sell 129 yuan, because they are relatively good in technology and texture, they can sell 200 yuan.

For example, a pair of men's boots in winter, we make a pair of pure labor cost is 40 yuan, but the coastal area as long as 10 yuan, the craft is better than ours.

Because the degree of electricity development in the coastal areas is far higher than that in Chongqing, they are almost all equipment production, relying less on labor, and the whole process is much more sophisticated than ours.

In addition, in comparison with the source of goods, in Guangdong to do business, no matter what product you are doing, whether it is second-hand or original, you can easily find the source of goods there.

Taking clothing as an example, there are many famous clothing distribution centers in Guangdong, which is obviously difficult for Chongqing.

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< p > Deng Shengquan: because of the late start, Chongqing's e-commerce industry chain has not yet formed, and the corresponding supporting facilities are lacking.

I am a typical type of traditional enterprise pformation. The biggest experience is that when I first found the service outsourcing company to do the webpage, I could not find the person who taught you to operate, and eventually hit hundreds of thousands of dollars, but after two months, I had to cancel the website.

In addition, the development of a mature place, in addition to the network operators themselves do well, these related services are also able to keep up with.

This year, there is a clear feeling that more and more attention has been paid to it. Many traditional enterprises are actively seeking pformation. With the impetus of policies, more and more network operators will emerge.

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< p > < strong > reason: start late talent shortage < /strong > < /p >

Reporter P: in your opinion, what are the other factors that restrict the development of Chongqing Internet merchants? < /p >

< p > Hu Gang: it is mainly restricted by products and talents.

Chongqing is a heavy industrial city with the majority of traditional manufacturing industries. Diversified e-commerce development has been hamper. At present, 80% of the light industrial products sold on the Internet come from other parts of the country.

In addition, there are 300 thousand employees in Chongqing electric business. According to the expectation, the demand in 2017 will reach 1 million. However, the number of graduates who are related to electricity providers and even logistics personnel in Chongqing universities is only more than 20 thousand, which is far from enough.

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P > Tang Qiushi: there are three main aspects.

First, from design to manufacturing, the overall supply chain of Chongqing can not keep up.

Guangdong, Zhejiang and so on all belong to the "a href=" http://www.91se91.com/news/index_x.asp "cloak bags, /a" industries and other relatively developed coastal areas, while Chongqing's light industry still has a certain gap with them.

My processing plant in Bishan has been regarded as the larger production plant in Chongqing, but still far inferior to coastal areas in terms of technology and manual quality.

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< p > two is the shortage of talents.

Chongqing's Internet started late, and its development speed was relatively slow.

The company's employees can hardly be familiar with their jobs almost when they are hired. They need one to two quarters or even a year's training before they can be formally promoted.

In terms of brand building, people are unable to find talents.

I spent nearly 1 million of this year's introduction of a design team from coastal areas to design my men's shoes, but because the workmen's craft is not up to date, the finished products are often unsatisfactory.

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< p > three is the support and guidance of the government. It has just started. The implementation of the policy and the matching of facilities are still relatively slow.

In the developed coastal areas of electricity business, the measures such as tax reduction and exemption began very early.

This year, Chongqing began to take online retail as an important development strategy.

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< p > Deng Shengquan: objectively speaking, talents, products and so on are the reasons on one hand. On the other hand, it is also related to the conservative concept of Chongqing Internet operators and the backward means of promotion. In particular, many traditional enterprises touch the net. They are doing business with traditional management ideas.

In fact, the way to develop Chongqing's Internet business park is worth learning from. In the future, it can also launch a similar "traditional enterprise pformation Park" and so on, so as to drive more enterprises to develop.

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< p > < strong > breakout enterprises should deeply cultivate the business mode < /strong > < /p >

< p > reporter: what aspects do you think Chongqing network merchants should achieve in order to achieve better breakthroughs and development? < /p >

< p > Hu Gang: a series of policies introduced this year have great impetus to the development of Internet merchants. The association of network operators is also starting the training plan for e-commerce providers, but this is not enough.

From the perspective of enterprises themselves, they should also be adjusted, for example, traditional enterprises should change their consciousness, and new network operators should also pay attention to continuous innovation.

This is the second time that excellent network operators have been selected. Besides wishing to create an atmosphere for the development of the Internet business and promote the development of the whole industry, it is also encouraging the vast number of Internet businesses to continuously innovate. Several important indicators of the selection are the innovation ability of network operators, the benefits of online stores, corporate responsibilities, influence, integrity and brand awareness.

Candidates and individuals are required to make breakthroughs in technological innovation, management innovation and system innovation, and win new growth space for e-commerce development because of innovation.

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< p > Tang Qiushi: the relevant supporting facilities along the coast have been very sound, so I hope to move the industrial chain to the coastal areas, but sales and headquarters remain in Chongqing, which is more conducive to the development of enterprises.

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< p > in addition, I also hope that we can provide some advice for the relevant government departments in the industrial chain of the electricity supplier, and together with the enterprises around us, we will contribute to the development of Chongqing's electricity supplier industry.

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< p > Deng Shengquan: in fact, whether it is offline or online, it is inseparable from a business model. It is very simple to make an electronic business. As long as you find the right mode of operation, it will be very simple to open the next store.

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Less than P, I started a network store for half a year and now I can do it in a week.

Customers choose services and products, and the business models behind them are basically interlinked. At present, a lot of traditional businesses will take the initiative to come and let me do business promotion.

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< p > < strong > off field view < /strong > < /p >.

< p > < strong > electricity providers need "two hands" < /strong > < /p >.

< p > < strong > can be based on local O2O services < /strong > /p >

< p > "Chongqing is at the initial stage in the development of e-commerce, and the gap with the coastal areas is about 3~5 years."

Yesterday, an e-business expert, Professor Shen Hongbing, Professor of economics and Trade School of Industrial and Commercial University Of Chongqing, admitted in an interview with a Commercial Daily reporter.

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< p > this phenomenon, Shen Hongbing explained that as Chongqing has long dominated the heavy industries such as automobile and motorcycle manufacturing and so on, now it is also playing a leading role in IT, agriculture and other industries.

The underdevelopment of Chongqing's light industry has led to the fact that there are few light industrial products in the entire industrial chain of Chongqing, which makes enterprises almost unable to find the source of goods in Chongqing when they are engaged in electricity suppliers.

"90% of the electricity suppliers come from the outside world."

Shen Hongbing said.

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< p > "at present, it is two hands."

The large scale electricity providers will be brought in, leaving the local scale enterprises to stay.

Shen Hongbing said.

At present, the government is trying to bring in well-known electric providers from other places and set up southwest regional headquarters in Chongqing.

Second, it is to retain good local enterprises with good policies so as to avoid brain drain.

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< p > Shen Hongbing also suggested that the innovation space of the electricity supplier has been relatively narrow, so enterprises can also consider O2O services, and strive to innovate in the deep excavation of local characteristic resources and the provision of local characteristic services.

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