Chongqing Will Pform Itself Into The High-End Clothing Market, Electronic Mall Synchronized On-Line.

< p > there will be a new place for shopping in Chongqing.

Yesterday, the reporter learned that a commercial real estate development company from Guangdong will build the underground shopping arcade of the Yuanyuan railway station square (formerly the coral underground shopping mall) into a middle and high-grade a target= "_blank" href= "http://www.91se91.com/" > a dress < /a > City, specializing in women's clothing and cowboys, and simultaneously making the southwest garment "the first wholesale city of electric business".

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< p > < strong > will pform into high-end clothing market < /strong > /p >

< p > yesterday, the reporter saw at the vegetable garden dam that the entrance of the coral shopping center, which was located in front of the railway station, had been sealed. The shopkeeper said that the underground shopping center was being renovated.

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< p > reporter found that in October last year, the Chongqing civil air defense engineering and facilities management station commissioned Chongqing West Heng Engineering Consulting Co., Ltd. to make an open bid to the society for the project of the right to use the site of the garden dam civil air defense underground shopping mall.

The result is a successful bid by a commercial real estate development company in Guangdong, Guangdong Zhongzhi Chengcheng Investment Co., Ltd., and is now being rebuilt to the mall. The rebuilt coral shopping center will be renamed the new curiosity garden.

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< p > yesterday, the reporter contacted Li Guisheng, deputy general manager of Guangdong Zhongzhi Chengcheng Investment Co., Ltd. Chongqing branch. The other side introduced that the new clothing city of curiosity will be a modern new clothing mall integrating brand display, e-commerce and modern logistics.

A top-level boutique women's wear and two layers of exclusive denim are expected to be opened in May next year.

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< p > Li Guisheng introduces that the clothing city has more than 800 shops ranging from a dozen square meters to forty or fifty square meters. The merchants will mainly have Chongqing local a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > manufacturers and operators, Chongqing peripheral brand clothing manufacturers and business operators, as well as Guangdong, Zhejiang, Wuhan and other clothing brand gathering area manufacturers and business operators.

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< p > the underground shopping arcade of the vegetable garden dam is located in the central business district of the vegetable garden dam, which is located at the underground square of the vegetable garden dam station. The total shopping area of the shopping mall is 25700 square meters. It is one of the large-scale civil air defense projects in Chongqing.

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< p > it is understood that Guangdong Zhongzhi Chengcheng Investment Co., Ltd. has participated in the planning and operation of Guangzhou Yimin clothing city, West garment market, Zhuo Mei clothing city, Guangzhou First Avenue and many other garment professional markets.

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< p > yesterday, Li Guisheng, deputy general manager of Guangdong Zhongzhi Chengcheng Investment Co., Ltd., Chongqing branch, introduced the company's replanning and positioning after taking over the shopping mall.

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< p > < strong > electronic mall synchronization online < /strong > /p >

< p > "we will build the vegetable garden dam city into a new modern specialized market in Chongqing, and take this as a starting point to open up the Chongqing market in an all-round way."

Li Guisheng said that the high price of the vegetable garden dam underground shopping malls, on the one hand, is due to the location advantage and convenient pportation logistics of the mall; on the other hand, it also values the great potential of Chongqing's clothing market. The company will base on the new garden city of Cai Yuan Ba, and will further layout children's wear, men's wear and other professional markets.

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< p > however, after the opening of the vegetable garden shopping mall, it is also facing competition with "big brother" Chaotianmen clothing market and Chongqing emerging dragon wholesale market and big city department store. How will the vegetable garden dam clothing store win? < /p >

< p > "we will adopt a new business model."

Li Guisheng disclosed that unlike today's traditional shopping malls in Chaotianmen, the brand new shopping malls will adopt the business model of "three dimensions", integrating brand display, e-commerce and modern logistics into one, and take the lead in creating "the first city of wholesale clothing business."

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< p > Li Guisheng said that although there are many wholesale clothing markets in Chongqing, most of them are still under the traditional wholesale trading mode.

Cai Yuan Ba clothing mall has invested 1 million yuan to create an online shopping mall.

The entity store is mainly based on display and retail, while the electronic mall is supplemented by online wholesale, promotion and retail, and will assemble modern logistics companies to deliver goods directly through distribution centers.

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< p > "at that time, the public is expected to buy clothing 20% cheaper than other stores."

Li Guisheng introduced.

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< p > < strong > will promote regional industrial upgrading < /strong > /p >

< p > "Yuzhong district will build a headquarters economy. In addition to facing the sky, the garden garden dam will also become the hub of pportation and hub for high speed rail and light rail."

Zhang Yujian, deputy director of the modern circulation department of the Municipal Commission of Commerce, said in an interview with reporters that according to the plan, the vegetable garden dam will be pformed into a high-end business district in the future.

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< p > Zhang Yujian introduced that as the center of pportation hub, the vegetable garden dam will be the image gateway of Chongqing. In the future, some high-end brands will be introduced into the market, and the construction of high-end clothing stores will also boost the upgrading of the region to a certain extent.

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< p > on the other hand, the business model of the new entity store plus e-commerce business launched by Cai Yuanba clothing trade city will also promote the pformation and upgrading of Chongqing's garment market to a certain extent in the view of the industry.

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< p > "synchronous development on offline offline is the future trend."

According to the relevant person in charge of the Municipal Commission, under the impact of e-commerce, the pformation of the clothing market to e-commerce is an inevitable trend.

This year, many garment enterprises in our city have increased the intensity of e-commerce training, on the one hand, adapting to the new sales mode; on the other hand, they can also reduce costs and reduce turnover links.

Yu faction < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Association personnel said frankly, the appearance of the vegetable garden dam city will bring pressure to the local clothing trade market, and also bring impetus, will accelerate the pformation of the traditional clothing market in Chongqing.

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< p > < strong > underground management should be unified > /strong > /p >

< p > from the first Yangjiaping underground business circle, which was first developed in 1990, the development of underground shopping malls in Chongqing has been over twenty years.

At present, Three Gorges Plaza underground shopping malls, underground shopping malls in Yangjiaping, Nanping underground shopping malls and Monument for Liberation light rail shops have all been developed for many years.

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< p > but the reporter interviewed learned that Chongqing's underground business operation is mixed with the current situation. There are both those who have groped for the mature operation mode, and those who are dissatisfied with the operation and neglect the management. The operating benefits of the same area can be more than ten times different, and the underground shopping center of the vegetable garden dam has experienced ups and downs.

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< p > relying on the huge flow of people at the vegetable garden dam station, a large number of shops such as clothing and supermarkets have been gathered in the vegetable garden dam shopping mall.

In 1999, Chongqing's vegetable garden dam book trading market moved from Yuzhong Central Park Road to the underground shopping mall.

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< p >, but the reporter learned that, due to underground management and lack of unified management, the original shopping malls were in a state of disorder, and the business results were not satisfactory.

"Instant noodles and drinking water are good sellers."

Mr. Zhou, who once ran a small supermarket in the vegetable garden dam, told reporters that his annual turnover was only 800 thousand yuan, excluding the rent and labor and other expenses, and the net profit was less than 100 thousand yuan.

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< p > December 2010, due to the restricted area and high pportation cost, the book trading market also moved to Jin Yuan shopping mall, North Bin Road, Jiangbei District.

Since then, coral underground shopping malls are basically idle, and only some small supermarkets operate.

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< p >, then the business is stationed again. How can we better dig the gold in the underground shopping mall? < /p >

< p > for this, the industry analysis shows that the success of underground shopping mall is closely related to the surrounding popularity, pportation, shopping malls positioning, operation and so on, among which the operation mode is very important, and the unified planning and standardized management should be unified.

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Shen Yunding, chairman of the Chongqing Metro management company, Mr. P, introduced the underground business to be successful. The most perfect way is to set up a company to operate and manage. Many stores fail because most developers have sold the shops after they have been developed, and then the owners are free to do so. The most important thing is to invite a daily Property Management Company, the business activities of the mall can not be unified layout planning, chaos can not be avoided.

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< p > Shen Yunding introduced that the light rail store city was developed and sold after sale, and all the shops were ruttered back. They have mastered the right to operate, and the regional planning and brand entry have been strictly examined, thus getting rid of the chaotic phenomenon in the market.

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< p > this, Li Guisheng said, this time will also draw lessons from the development experience of underground shopping malls before, will carry out unified investment management, unified business management and marketing promotion to the mall.

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