Europe'S High-End Mainstream Stores Show The Emergence Of Chinese Luxury Goods.

When p is still fascinated by luxury brands such as Chanel, LV, Burberry and other European and American luxury brands, Chinese luxury brands have become a global topic of fashion this year.

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< p > in Europe's high-end mainstream stores, business gathering place, the rich have already been used to enter the Chinese brand; and the four fashion week China's < a target= "_blank" href= "http://www.91se91.com/" > designer /a >; the Chinese working room opened in Paris, all of which show the emergence of Chinese luxury goods.

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< p > what brands are they exactly? < /p >

< p > Shanghai < /p >.

< p > in the "Shanghai" shop in Yintai, Beijing, an old Shanghai fan of four leaf fan swirling slowly and swirling, and the wooden screen in the shop is mottled. The colorful cheongsam hung in the antique wardrobe seems to bring people back to the old cheongsam in the old Shanghai.

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< p > "when it comes to Chinese cheongsam, we will think of Shanghai," James, who is shopping in the shop, told reporters that he wanted to pick a cheongsam for his wife.

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The price of Shanghai is not inferior to that of P.

The traditional self cultivation cheongsam is priced at nearly ten thousand yuan with some fur. The price of a black Zhongshan coat is about 23 thousand yuan, while the price of most ordinary cheongsam is around 7000 yuan.

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< p > 1994, Deng Yongqiang, the grandson of Hongkong philanthropist Deng Zhaojian, modeled on the Shanghai dress design in the 30s of the last century, and opened the first "Shanghai" clothing store in the street of Bijie street in central Hongkong.

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At P, he never thought that in just ten years, the brand would go all over the world and become a famous brand in the world.

New York, Tokyo, Paris, Madrid and London, Shanghai has already set up 39 facades in the world.

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< p > a staff member said that from Hongkong to Dubai, "Shanghai" is very popular with foreigners.

The reason is the strong "Chinese style" in the brand.

Unlike many brands competing for Westernization in China, Shanghai plays the role of Chinese cheongsam and Tang costume, and is keen on using Chinese traditional cultural symbols and images in detail.

For example, the cheongsam is full of rounded Cloisonne buttons and full; the cuffs of the 12 animals are different; in a velvet Tang coat, they are lined with embroidered silk linings, and the traditional Chinese auspicious clouds are embroidered on the collar and cuffs.

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< p > this design concept is very "very easy to eat" abroad.

Politicians Hilary, Thatcher, movie stars Anngelina Jolie and Nicolas Cage all wore the Chinese style a target= "_blank" href= "http://www.91se91.com/" > clothing "/a". Even royalty Prince Charles and Princess Diana are loyal fans of the Chinese style brand.

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< p > "most of the consumers of these cheongsam are foreigners and Chinese who often go abroad. They often choose a cheongsam or Tang suit with Chinese characteristics at their banquet and daily meetings, and they will also give gifts to their friends as gifts."

A woman who once worked as a sales person in Shanghai said.

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"P", according to her, "Shanghai" has many facades in airports in many countries in order to attract more overseas consumers.

"Their market positioning is very clear, mainly for foreigners.

In Beijing International Airport, Shanghai has two or three facades.

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< p > in September this year, the "upper and lower" staff will enter the busiest state.

The high-end life brand, co founded by Chinese designer Jiang Qionger and the French Hermes group, is about to open its first overseas retail store in Paris.

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< p > "this shop in Paris is a cloud shaped space created by the slit and delicate design of over 6000 pieces of white porcelain. It comes from the master of architectural design.

Porcelain is an indispensable element in Chinese culture. Combined with the romance of France, it forms a feeling of flowing and flowing.

"If it is on the top, if it is on the down side", it seems to put a tolerant and inclusive Oriental elegant life in the eyes of the world.

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< p > Jiang Qionger was born in an art family and fascinated by the traditions of his own country.

She started studying calligraphy at the age of three, and he ran a gallery in France after obtaining a degree in decorative arts. He founded "up and down" in Shanghai in 2009 to promote China's luxury goods.

She used fluent French to explain how to give ceramic, jade, bamboo and wood new design ideas, and create a poetic life art for the virtual reality.

"When one is busy supporting the family, there is no time to improve the decoration of the table," she said. "Now that China has entered a new economic era, you will see many luxury brands coming into being."

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< p > Vivienne Tam < /p >

< p > as the most popular Chinese "a target=" _blank "href=" http://www.91se91.com/ "fashion designer < /a >, after graduating from Hong Kong Polytech University in 80s of last century, he went alone to New York alone.

Chinese elements in those days were not as hot as they are now. Tan Yanyu made Vivienne Tam in nearly 30 years, and also allowed New York fashion circle to endorse the "China concept" she had spread.

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< p > June 9, 2010 is the honorary day of the association of Shanghai World Trade Center World Expo. The fashion show of Tan Yanyu, a famous Chinese designer, has added glory to the honor day.

After the fashion show, Dusuri, President of the World Trade Center Association, went to the T stage to congratulate Tan Yanyu.

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< p > Vivienne Tam appears on the T stage of fashion modeling, permeating the brand of Chinese culture.

Tan Yanyu has been based on the international fashion industry for many years and has been crowned "the new generation of Chinese representatives" by Western media.

Her work is ingenious, she wants to extract inspiration from Chinese culture and innovate.

Her works blend in the blank, freehand brushwork landscapes, fine brushwork flowers and birds, calligraphy skeleton of Chinese painting, and turn them into fashion symbols, which is incorporated into the spiritual and imagination space of Hollywood blockbuster movie Afanda.

Tan Yanyu has a high reputation in the European and American fashion circles. He has won a large number of fans for Oriental fashion on the T stage, and interpreted the colorful and broad and profound Chinese culture with the language of "a target=" _blank "href=" http://www.91se91.com/ ">" dress /a ".

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The brand of < p > NE. TIGER (northeast tiger) was founded in 1992 by Mr. Zhang Zhifeng. It is China's top luxury brand.

As the guardian and inheritor of Chinese costume culture, NE TIGER has always adhered to the design concept of "integrating ancient and modern cultures" and is committed to reviving China's luxury culture and emerging Chinese luxury brands.

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Less than P, the brand took the lead in the design and production of fur and laid a leading position in the fur industry in China.

In the past 20 years, the brand has launched a series of products such as evening dresses, Chinese style wedding dresses and wedding dresses.

"Chinese dress" is a Chinese dress, a dress representing the spirit of the Chinese nation and also a Chinese national costume.

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The design of < p > NE. TIGER can be highly summed up as five characteristics: Taking "ritual" as the soul, taking "Brocade" as the material, "embroidering" as the work, taking "national color" as the body, and "Chinese clothing" as the symbol, condensing and presenting the civilization of thousands of years of Chinese dress, creating a unique fashion image of modern China.

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Zhang Zhifeng, artistic director of P TIGER ZHANG, founder of NE TIGER, is the co chairperson of the China Federation of Asian Fashion Federation and vice president of China Fashion Color Association.

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< p > SHIATZYCHEN < /p >

< p > SHIATZY CHEN set up a studio in Paris in 1990, and was formally established in October 2001 in Paris, becoming the first Taiwan fashion brand to enter Europe.

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< p > March 2003, the Shanghai Jinjiang market was established as the first stronghold for SHIATZY CHEN to enter the mainland market. In August of that year, the Taipei Zhongshan flagship store, commissioned by SHIATZYCHEN, commissioned by the international architectural master JayaIbrahim, was officially opened.

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< p > 2004, The Peninsula Hong Kong and Beijing Pacific department store also opened one after another.

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< p > 2005, SHIATZY CHEN added second stores in Hongkong Li Yuan and established flagship store in building nine, the Bund, Shanghai, becoming an important milestone in the internationalization of SHIATZY CHEN.

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"P > SHIATZY CHEN has also received much appreciation from the international media for its professionalism and efforts in clothing and brand.

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In 2003 P The Asian WallStreet Journal selected SHIATZY CHEN as a notable brand. In January 2004, the London Financial Times (Financial Times) selected SHIATZY CHEN dress as one of the top fashion brands of the year, keeping pace with the global famous brands from all over the world. In 2003,

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Chen Caixia, the design director of < p > SHIATZYCHEN, started from the basic tailoring, though he had never been subjected to formal fashion design education, but gradually accumulated strength and explored the original style by virtue of his enthusiasm and practical learning attitude.

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