Guangzhou Sanyuanli Leather Wholesale Market: Luxury Goods Paradise

At 10 a.m., wholesalers from all over the country, Arabia and South Africa, and small vendors of shopping malls, flooded the wholesale market with P.

Homemade leather, original leather, duplicate engraving, 1:1 and other jargon, accurately express their respective needs. After the price is discussed, what is waiting is to pick up the goods before going to work.

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After 5 p.m., the whole < a href= "http://sjfzxm.com/news/index_s.asp" > wholesale market < /a > entered the most restless time of the day. P

People began to become impatient, pulling the goods trolley rampage.

The shutter door was finally pulled down, and the battlefield was pferred to the square outside the market.

During the day, the express companies quickly occupied the front gate, and the containers stacked like hills only stayed there for an hour.

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Two days later, the goods will be sent to Beijing women's street, Shanghai Changle Road, Taobao store in Wuhan, even the boutique house in Xinjiang Karamay street.

In less than 1 months, luxury goods with different brands, styles and workmanship will appear in various places such as buses, high-grade office buildings, etc., showing the identity and taste of their respective owners.

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"P" is firmly held in the hands, not only a good or bad goods (a very small number of informal channels genuine, as well as a variety of quality imitation products collectively) leather bags, and people's yearning for a better life, the judgement of their own value, and the huge vanity economy driven by luxury brands entering China.

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< p > < strong > horse racing enclosure < /strong > /p >

< p > genuine goods and imitation goods are just like the main body and projection.

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< p > 1992, < a href= "http://sjfzxm.com/news/index_f.asp" > Louis Vuitton "/a" (LOUIS VUITTON, hereinafter referred to as LV) officially entered China, opened the first store in Beijing Xpu Ha Palace Hotel.

That year, Xiao Fan was 4 years old, Ning Ning was 12 years old, and Lao Wang was 16 years old. They didn't know that their future life would be changed by this brand.

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< p > with the entry of LV, luxury brands from all over the world began to build their horses in China. Over the past 20 years, they have tried to build a huge and beautiful dream for Chinese consumers, and this country has given them a dream return.

In 2012, McKinsey's report on luxury consumption showed that China has become the world's largest consumer of luxury goods (excluding private aircraft, yachts, etc.), with a market scale of 180 billion yuan.

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Less than P, luxury goods are becoming more and more influential. Meanwhile, a bigger cargo industry is also in the arena.

The genuine and imitation goods are just like the main body and the projection.

Today, China is the world's largest consumer of luxury goods, and is also flooded with the world's largest counterfeit manufacturing and consumption.

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< p > the place where journalists meet Ning Ning is in the COSTA cafe in Beijing.

Ning Ning has a decent job. He runs a store in Beijing in his spare time.

"The girl on the left has a good CLINE quality, but it's not true.

The uncle on the right is a bit overdone, and the price of Burberry is 300 yuan. "

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Xiao Fan, a supplier of Ning Ning, who lives in the surrounding countryside of Guangzhou, is familiar with luxury goods earlier than his peers. P

"10 years ago, there began to be a processing factory for producing goods."

Today, Xiaofan and her boyfriend are taking care of three stalls in the wholesale market of leather goods in Sanyuanli, Guangzhou.

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< p > a stall about 4 square meters on the wall is the earliest arrival of Xiaofan. There are about 40 Burberry bags on the 3 shelf.

"Here is a rent of 20 thousand yuan a month, 60 thousand yuan over there."

Converted, the unit rent (170~400 yuan / m2) is higher than the most expensive CBD in Beijing.

Every day, there are hundreds of bags from the 4 square meter shop to the whole country.

One of the most popular ones can reach 2000 in a month.

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< p > Xiaofang also co operated with others to set up a factory specializing in the production of Burberry, which is said to be a factory, actually less than 10 people's workshop.

Xiao Fan estimated that at least thousands of similar small workshops in Guangdong.

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"P", which is intertwined with numerous Ningning, Xiaofan and small workshops, forms a large gray industrial chain, and its annual output value is hard to estimate.

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< p > < /p >.

< p > < strong > fake PK true goods < /strong > /p >

< p > as long as there is a new product that sells well, many others are catching up quickly.

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In recent months, P has started a new round of strategic adjustment.

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There are two kinds of goods sold by Xiao Fan before P.

One is the real "goods" - it is easy to see the flaws just in the light of genuine pictures or better copy copies.

In this market, most sellers are selling the goods that range from 300 yuan to 1000 yuan.

Consumers are mainly those who do not know luxury goods or who are seen as fake.

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Compared to P, Xiaofan is a more exquisite brand in the wholesale market, which only produces brand names, and some small shops often produce the color and style of brand counters.

Moreover, the popularity rate here is much higher than that in the real market.

"As long as a new product is sold well, many others will keep up."

Ning Ning, for example, "BVLGARI (Bvlgari) issued a new snakehead package at the beginning of the year. This package is not a detonation in the market, but there are no less than 50 sales, and every one has a good sales volume."

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Another commodity sold by Xiao Fan is better quality "P".

Original fabric, high imitation hardware and original water washing standard.

"This water mark is acceptable."

Xiao Fan skillfully took out the small flashlight in the drawer. Under the blue light like the money detector, the anti fake line appeared in the water washing label. "The price difference between the two is half, but there are more and more people who are good at it."

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< p > Xiaofan's argument has been confirmed in Ning Ning. "A colleague has done 10 years of goods. When the business was good, 300 yuan was sold at 800 yuan, which could sell more than a dozen a day, and now it can not be sold for several times.

Consumers want things that can support counters.

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< p > "supporting the inspection of counters" has become a popular saying in this industry.

But in fact, in the wholesale market where journalists are staying, many of the goods that are claimed to be sold can be checked at the counters, and they have not seen a few genuine products.

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"P >" since May this year, Xiao Fan's small workshops have stopped producing general quality goods and only do the goods well.

However, luxury companies have strict production management processes. How can the original leather material flow out of the regular generation factory? Xiao Fan said, for example, Burberry, in China, it is a well known secret in the industry.

In addition to the whole package plant, Burberry's raw materials also have two manufacturers in China.

"We have bought their purchases, and we can get raw materials and water marks."

The washable label is the core competitiveness of Xiaofan in this market.

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< p > because of this anti fake label, Xiao Fan has become a supplier of Ning Ning.

Most of Ningning's suppliers are in Dongguan.

In this industry, there is the difference between "Made in Guangzhou" and "Made in Dongguan", which represents higher quality and authenticity.

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< p > Ning Ning is a famous foreign enterprise planner who finished reading MBA in Tsinghua University.

She likes all kinds of bags, and the total value of her bags is about about 100000 yuan.

A junior high school party, she met the LVMH group as a quality inspector of the old classmates, old classmates to her science and technology luxury goods in China, so that Ning Ning was shocked.

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After P, Ning Ning had a new idea of luxury.

After returning home, she went online to check all the OEM factories mentioned by her old classmates.

"Is it really in China, there is a leather product, or a listed company? It mainly produces Coach and Prada, and the latter owns shares of leather goods company of the times.

Moreover, leather products are only one of them, and there are more large-scale foundries.

After that, Ning Ning was convinced that many luxury goods were actually produced in China.

"The first line is Bally, Prada, Burberry, Miu Miu, light luxury brand has Coach, Tory Burch, Michael Kors."

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Soon after P, Ning Ning decided to open a small shop with the quality inspector. The target consumers are mainly those who work in a foreign company just like themselves, especially those who are found to be taking fake products, so the quality of the products is higher.

"I always laugh at myself to open a fake bag shop. Actually, what I sell in my shop is genuine goods or semi genuine assembly."

The so-called "assembled goods", the worst is the original plant's skin, high imitation hardware assembled, a better one can do the original factory skin, original hardware and interior materials.

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< p > "Herm s", "LV" and "Gucci" are all produced by their own factories. Chanel and Dior have some external processing, but factories are not in China; CLINE and Loewe are being shipped back to their own assembly in China.

So, these brands can't have all genuine and semi genuine goods flowing out.

To China's cargo market, Ning Ning knows well, "let me look at the picture, I can probably estimate the price. There is absolutely no difference in error between 50 yuan."

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< p > Lao Wang is Ning Ning's first supplier and is introduced by Ning Ning's classmates.

Lao Wang was originally a luxury brand factory worker, nearly 40 years old.

3 years ago, he suddenly "enlightened": "as I have been doing in the factory, this is the same in my life."

So he resolutely resigned from the factory and used the accumulated relationship to become a small wholesaler selling some high-end goods, that is, genuine goods and assembled goods.

Today, Lao Wang has earned more than 500 thousand yuan a year, which has increased a lot more than working in factories.

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Lao Wang, who worked as a worker, looked down on "Guangzhou goods". In his view, Dongguan goods and Guangzhou goods were not the same thing at all.

"We only have to get the blueprints from the factory before we dare to do it."

The purpose of Lao Wang is to imitate the production of the authentic factory, and what is produced in the factory. They do it according to the raw materials in hand, so sometimes we will ship ahead of the counter.

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< p > sometimes Lao Wang also sells some products from other factories to sell, after all, his products are too single.

"When we get the goods, the upper family will tell us the original factory list, but I do not know the true or false."

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< p > Ning Ning has the same confusion with Lao Wang. Even a good family member said that it was a real thing. Ning Ning was still not sure.

"I go to the counter to inspect the goods."

As a matter of fact, any luxury goods store does not provide inspection services. Ning Ning's so-called "inspection" is only based on its own memory and analysis, and carefully compares it to the counter.

But there are still uncertainties, such as those for Europe or orlies, and China is not.

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< p > if consumers can not buy a genuine product that does not see the difference with the price of real goods at 70 percent off, consumers will feel a great advantage.

Therefore, no matter the seller or the buyer, when the legend of genuine goods flows out, everyone in this chain would rather believe it.

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< p > < /p >.

< p > < strong > the boundary of vanity economy > /strong > /p >

< p > doing this business depends on the immaturity of the consumers.

Nowadays, more young people are willing to buy light luxury brands.

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< p > luxury brand makers spend a lot of money and bring consumers an overriding experience.

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< p > 2012, the total revenue of Prada group was 329 million 700 thousand euros, gross margin was 72%, and the final pre tax profit margin was only 26.8%.

That is to say, 150 million euros is spent on building stores that make consumers dizzy like mazes, issuing beautiful advertisements, and letting bags on the stars' wrist.

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Less than P, these beautiful things are not only pmitted to those who are willing to spend more than 10000 yuan to buy a bag, but also to consumers who have no economic strength or want to buy handbags at a high price but want to own them.

As a result, demand began to emerge and the industry began to flourish.

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Less than P, even if it is a product, manufacturers who have had more than ten years experience in China are also willing to provide better experiences for their buried single people.

In addition to the bag itself, a full set of dust-proof bags, ID cards, and Hongkong invoices will be matched.

"The real real goods are bare bags only. The reason is very simple. After the packaging is complete, they are all finished products. The factory is very strict in inventory, so how can it be taken out?"

Ning Ning believes that it is absolutely meaningless for people who buy goods to get these products and can not guarantee them.

But all these props will still give the buyer some psychological comfort.

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< p > < strong > however, how long can this vanity boom last? < /strong > /p >

< p > first, companies in high imitation industries can not see light and never do much.

Nowadays, supervision is becoming more and more strict. Xiaofan has to accept the inspection from the market every Monday. Although it is routine, it also needs to take the obvious trademark.

In the wholesale market of Xiaofan, all the bags on the facade are desalinated by trademarks, for example, hardware will be cut off.

In addition, Taobao, one of the main channels of such goods, has also started to supervise. The well sellers will weaken the letter of the brand name, for example, Prada will be labeled as Pr*dad.

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< p > secondly, to do this kind of business depends on the immaturity of the consumer market.

In the past, consumers chose only 1000 yuan less than domestic brands and more than 10000 yuan of luxury brands.

Nowadays, there are more and more lightweight luxury brands between the two, and < a target= "_blank" href= "http://www.91se91.com/ > designer /a, more and more brands, Coach, Tory Burch, Michael Kors are listed here.

More young people are willing to buy them.

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< p > in addition, the market itself has bad money to eliminate good money.

On the one hand, consumers want better quality packages, but on the other hand, sellers who can afford high-quality bags are not profitable.

Because consumers do not know the line, 600 yuan and 800 yuan package can sell the same price, but the business of good goods is not easy to do.

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P Ning Ning, for example, take the medium "Prada killer pack" as an example, and the domestic price is 14800 yuan.

All genuine goods are mainly stolen from rat, and the purchase price is at least 5000 yuan or more. "How do you say I sell it? If the price is raised to 7000 yuan, the profit margin is only 40%, but who will spend 7000 yuan to buy a bag with unknown origin?" < /p >

< p > compared, the assembled goods are more cost-effective, only the hardware is not right. The Prada genuine hardware is plated with 24 KK gold, and the hardware for assembling the goods is also gilded, but the purity is not so high.

"The purchase price of this product is only 2000 yuan, and the profit of selling 3000 yuan is 60%.

But the "Guangzhou goods" top killer killer bag is only priced at 900 yuan, which can be sold for 1800 yuan with a profit of more than 100%.

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Under the night of P, the wholesale market of leather goods in Sanyuanli, Guangzhou entered a busy period.

The shipper only wants to deliver the goods from warehouse to stall in the shortest time, then quickly enter the next cycle.

When will this thriving and chaotic industry turn into an inflection point? < /p >