The Focus Of Clothing Retailing Industry Is "Transposition Thinking".

< p > when the "wholesale transformation retail" has become a big wave of "a href=" http://www.91se91.com/ "target=" _blank "dress less than /a", all brands are keeping up with this wave. What are the main tasks in apparel retailing? How can we better improve sales performance? Let's take a look with the Xiaobian. < /p >
< p > < strong > make good use of posters < /strong > < /p >
< p > < strong > increasing the rate of entering shops < /strong > < /p >
< p > how to increase the entry rate of physical stores? Langliping introduces that in physical stores, businesses often spend a lot of decoration fees, but neglect the poster value of shop doors and windows. "Some are white paper grass, which makes people feel sad, and some of them are wind and rain." Langley Ping analogy, poster is an active agent in the store, on the one hand, it can solve the problem of insufficient atmosphere in the store, on the other hand, it can effectively extend the customer radius of the store. In the < a href= "http://www.91se91.com" > entity store < /a >, subject to the habits and business characteristics of customers, it can only affect the 500 meters circumjacent area. And through effective poster design and purposeful release, you can often raise the radius from 500 meters to 1000 meters. < /p >
< p > Langley Ping, for example, has an effective prop in the talent market or at the auto show site, that is, "mobile billboard". "It looks like a very ordinary prop, but it's a live advertisement. First, we need to have a certain quantity to achieve the eye catching effect; secondly, the design of mobile billboards needs to be creative, the pictures are simple and beautiful, and the material needs to be paid attention to; in addition, in the circulation of stores or streets, we should pay attention to the "reverse" movement, thus forming the greatest influence. In order to improve the actual combat effectiveness, similar mobile billboards are handheld, but also on the local main vehicles. " Lan Liping said. < /p >
< p > in addition, there are some tools to increase the rate of entry, such as the use and control of store music, the vividness, artistic and fashion layout of windows, the application of lighting and the planning of moving lines. < /p >
< p > < strong > salesperson professional quality < /strong > < /p >
< p > < strong > determine the turnover rate < /strong > /p >
< p > strong brand is a commodity strategy, weak a href= "http://www.91se91.com" > brand < /a > is a channel strategy. In terminal management, the difference of employee capability has great influence. < /p >
< p > turnover rate, not only has commodity level factor, but also has the arrangement of the scene atmosphere, and more the guide salesman's sentiment deduction. Lan Liping pointed out that the theoretical turnover of a shop is the highest sales performance of employees, and the ratio of actual sales performance to theoretical performance reflects the salesperson's "sales force". "Therefore, there is a qualitative difference between experienced and inexperienced, trained and untrained employees. This is measured by knowledge, ability and attitude. Only by memorizing the knowledge plane can we use it flexibly and ultimately affect the performance of the store. Lan Liping said. < /p >
It is equally important to create a shopping scene in a p store. Before entering WAL-MART, the long passageway saw the smiles of the employees and the smiles of the customers. This is the emotional communication. If we look at our shop, we will not see the landlady who is worried or worried, or the employees who are listless, so that they can only attract those unexamined customers into the shop, but it is impossible to get the business done, "Lan Liping said. < /p >
< p > < strong > moving with "emotion" < /strong > < /p >.
< p > < strong > attract customers back to < /strong > /p >
< p > apart from brand and commodity, the most important thing for retailers is "value-added services". < /p >
< p > "the first two items" have been basically stereotyped in our business, and there is not much flexible operation space. And service is the foundation for our retailers to survive. Service needs norms and standards, and service needs more ideas. Lan Liping pointed out that with the refinement of terminal management, employees are also very professional, but if they can not be moved by emotion, then professionalism is useless. < /p >
< p > Langley Ping, for example, there are many snack bars hidden in the street alley, but the business is exceptionally good. The boss often can not afford to clean up the leftovers left by the customers. But some customers will take the initiative to "help" or wait, why? Because the establishment of a "neural link" in the process of consumption. On the contrary, many a href= "http://www.91se91.com/news/" > clothing retail stores < /a >, often lack of process management and standardized services, but they can not get customers' recognition and even affect the two sales, that is, the turnover rate. It is because there is no tacit understanding, and no happy experience of consumption. < /p >
< p > Langley also mentioned that many young people's wedding can invite many friends and colleagues to congratulate the witness. But after the ceremony, there were few daily contacts besides those of "debt of gratitude". This is also a microcosm of terminal return rate, because there is no link in "love". Promote membership card, establish VIP management system, and form CRM system. The purpose is to upgrade "transaction marketing" to "relationship marketing". Among strangers, what is missing is "nerve link", so everyone is "no matter", so there is no turning back rate. < /p >