How To Do A Good Job In Search Engine Marketing?

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< p > this is a funnel plot for search engine promotion. The above is the amount of display, and the lowest is the order quantity.

Our aim is to order quantity.

However, to achieve this goal, every intermediate link should be done well.

They are: click volume, traffic volume and consultation volume.

Most of the reasons why a href= "http://www.91se91.com/business/" > network marketing < /a > are often the three links.

Today, we will analyze him clearly.

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< p > < /p >.

< p > now I would like to ask you a few questions: < /p >

< p > 1) what are the reasons for your low number of hits? < /p >

< p > 2) what are the reasons for the low number of visits? < /p >

< p > 3) what is the reason for less consultation? < /p >

< p > 4) what is the reason for the small quantity of orders or not? < /p >

< p > less click is because the amount of display is too small. In other words, the target is < a href= "http://fz.sjfzxm.com/" > Customer < /a > can not find your a href= "http://www.91se91.com/news/index_c.asp" > promote /a > information.

It's so simple, < /p >.

Less than P, because the number of visitors is too small. How many people can access your website? How can it be high? < /p >

< p > the reason why the consultation volume is small: first, the amount of visits is too small, resulting in not many target customers entering your website; two, there are problems with your website which can not attract customers' interest in consultation.

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< p > the reason for the small quantity of orders is that the volume of consultation is too small. Secondly, there is a problem in your sales communication, and again, your product, price and service can not meet the needs of customers.

The key strategy to solve the problem is: the enterprise itself, not the network.

The function of the network is to bring the customer to the door, but it is the enterprise itself that can afford to pay.

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< p > as long as we know the root cause of these problems will be solved.

That is to say, as long as these links are well done, there must be many orders.

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< p > operation method: < /p >

< p > first step: solving strategy of display quantity < /p >

< p > the amount of display is the number of times seen by users, that is, the exposure rate.

The best way to do this important link is to have a large number of keywords that can appear in the forefront of search engines.

We will explain the details in second steps.

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< p > second step: the strategy to solve clicks and visits is < /p >.

< p > first, we must determine the promotion method.

There are two ways to search engine marketing promotion: one is SEO and two is pay per click.

Today, we are focusing on SEO. We pay little attention to pay per click.

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< p > How can we do SEO well? < /p >

< p > at present, Baidu's continuous upgrading algorithm is also difficult to do SEO.

However, it is enough for us to master one principle without studying too much about its algorithm.

What is the principle? First, consider the users, and the two is to consider Baidu.

We need to provide high quality content from the angle of webmaster. Baidu's point of view is not to do anything.

In fact, as long as we do a good job of content, we can get good search engine performance by using some SEO skills.

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< p > here we must master the skills of SEO, and the important thing is to understand the core indicators of the movie website ranking.

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< p > 1. heading < /p >.

< p > title is one of the most important factors in all factors. Search engines determine what headings are key to a web page.

Therefore, we must include key words in the title.

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< p > 2. description < /p >

< p > description is the summary of web content.

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< p > 3. content < /p >

< p > content must match the title, the content is best original and high quality.

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< p > 4. keyword density and position < /p >

< p > the location and density of keywords will affect the ranking.

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< p > 5. external links < /p >

< p > the proportion of external chain links has declined, but it is still a very important indicator.

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< p > 6. station link < /p >

< p > station link is still the key to search engine's comprehensive judgement of website theme.

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< p > 7. server < /p >

< p > as long as it has not been punished, the speed of the network is smooth and stable.

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< p > 8. website structure < /p >

< p > as long as it is a tree or flat result, it can be < /p >.

< p > 9. user behavior < /p >

< p > there are many aspects involved, such as jumping out rate, staying time, sharing and so on.

Google has seen this item more seriously.

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< p > 10. other details < /p >

< p > H tag usage, ALT attribute usage, web page size, code is concise and so on.

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< p > 11. domain name authority < /p >

< p > this is mainly the age of the domain name and the quality and quantity of the linked websites.

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< p > mainly grasps the above core elements to do the key skills of SEO.

However, we need to expand our thinking and train of thought.

The traditional way of SEO is to do a website. Actually, in fact, this is not the case. There are still many platforms that we can use.

It is to make SEO with the help of the third party platform. By optimizing the information released on the third party platform, a good ranking on the search engine brings us a lot of traffic.

The platform we can use is as follows: < /p >

< p > 1. BTB platform < /p >

< p > 2. blog < /p >

< p > 3. forum < /p >

< p > 4. Baidu related platform < /p >

< p > 5. Q & a platform < /p >

< p > 6. classification information < /p >

< p > 7. micro-blog < /p >

< p > these are good third party platforms for SEO. They have high weight, and search engines trust them very much.

As long as we charge properly, we can continuously bring customers through these platforms.

Keywords ranking operation methods are followed by SEO.

For example, there must be key words in the title, keywords must appear in the content, keywords plus H tags, pictures plus ALT attributes, etc. the content is original and high quality.

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< p > third step: the strategy to solve the consultation volume < /p >

< p > 1, positioning product / price < /p >

< p > you should learn to investigate the market especially competitors. How do they do it? What are their main products? What are the prices? What are the good places to do and so on.

At the same time, if we want to do a good job in network marketing products, price positioning is also a must homework.

What are the unique advantages of your product? What are the selling points? What are the main problems to solve? What is the value and the greatest value to the customers? You must be very clear about that.

Otherwise, no matter what products you sell, it will be inevitable to enter the price war.

It is shown in front of the customers in a graphic way.

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< p > followed by product prices.

For example: your colleagues are selling 10 yuan, you really sell only 5 yuan, why? You must explain why, if you sell is 100 yuan, why do you have to explain.

Otherwise, customers will doubt it.

My advice to these two points is to choose the most advantageous products of the company as the focus.

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< p > 2, content of planning marketing nature < /p >

< p > why is it marketing nature? Because only marketing content is more convincing.

For example, the introduction of a product is traditionally written in a large number of text numbers, which is not as convincing as a teaching book.

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< p > if there are more than 360 pictures taken in the content and the pictures are all very attractive, every detail of the product will be illustrated with the introduction of the advertisement character. What value can he bring to the customer, what is the raw material of the product, what kind of production shop is, and what kind of certificate has he obtained. Then, you promise the customer that if you buy my product with quality problems free replacement, then is this way more attractive? < /p >

< p > the case in front of us is to make Taobao, and those who sell very high treasure must be marketing type. The sales volume is not very good. Basically, they are all old-fashioned way of introduction.

You can go to Taobao to search for a product immediately, and find a comparison between the good sales and the bad ones.

Secondly, you can enter your shop immediately.

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< p > 3, convenient communication tool < /p >

< p > if customers have the desire to consult, but if you can't find your contact or do not have a network communication tool, it is very likely that he will close the page to see another one.

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P > 4, customer case / customer evaluation, etc. /p >

The key reason for "P" is whether the customer is taking the initiative to consult or whether it has created a trust or interest in your product.

If you can't do this, it's hard to get a good amount of advice.

Therefore, past cooperative customer cases and customer evaluations are the best proof that their evaluation of the third party is very important.

If you have the experience of online shopping, you will know the secret.

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< p > 5, enterprise introduction < /p >

< p > it is necessary to introduce the company in a suitable position in a concise way. No one can cooperate with you even if you do not know the basic situation of your company.

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< p > 6, relevant certificate < /p >.

< p > the purpose of showing certificates to customers is to increase the chip of trust so that customers can generate trust.

Because the certificate is issued by the third party authority, which is easy to generate trust.

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< p > 7, there is a lethality of the paction proposition < /p >

< p > is very important for this.

What is the key point of making a deal is whether to do things first, or to do things first and then to give money, or to give some money to some of the things.

Then you can't do well what commitments you have to your customers.

The golden rule of this is that we must think in a hundred percent of our customers' perspective.

If customers feel that the smaller the risk they take, the easier it is for him to buy psychological defense.

For example, our company's online marketing outsourcing claims are: 3 deposit in advance, then payment every month, sending project execution reports and effect reports to customers every month.

If you feel bad, you can terminate the contract at any time, but all the resources I have completed will be pferred to the customer.

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< p > advocating is to objectively reduce the risk of customer purchase and minimize the risk of customers.

For a truly responsible enterprise, it is a responsibility to reduce the risk of purchase for customers.

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< p > fourth step: solving paction strategy < /p >

< p > the main function of the network is to bring the guests to the enterprise.

For example, the purchase intention of a customer is very high, but as a result, salesmen need to improve their sales quality, so they drive customers away.

And customer enquiries do not buy similar problems, which are caused by the sales quality of the basic salesmen.

The best way to solve these problems is to find problems from salesmen, products, prices, after-sales service and other enterprises to improve them.

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< p > 1, improve their sales quality < /p >

< p > some products can be sold online, and more attention should be paid to the quality of network sales.

Because, if you fail, he will not buy it.

For those who need to get offline negotiations, they will be able to answer their customers' questions, and then make an appropriate time to talk with each other. Don't spend too much time on the Internet.

Second, it is suggested that you call the main communication effect voluntarily, or the network communication is much better.

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< p > the most effective and quick upgrading skill is to communicate with customers more frequently. If we do not have so many customers to practice for us, we can find colleagues to practice with each other. Secondly, we should read some books on sales. Once again, we must be very familiar with the products.

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< p > 2, providing quality after-sale guarantee < /p >

< p > after-sales protection is a factor that everyone pays much attention to before buying. No one wants to buy a product that has no after-sales service, unless there is no after sale service.

Then, what kind of post-sale service is the most lethal? According to the different circumstances, it will be categorization, for example, free return, and what kind of services will be provided during the service period.

The key point is to find out what worries the customer most after buying. As long as you give the customer a commitment and make him believe it, that's enough.

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< p > 3, providing convenient purchase process < /p >

There is not much to say about P. No one actually wants to spend too much money actually buying it.

For example, long pportation waiting, complicated procedures, etc.

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< p > 4, and design a strong and strong paction proposition < /p >

< p > for this reason, we still need to repeat it once, because even if the customer is satisfied with your product or service, your purchase proposition is not acceptable for customers.

To deal with this problem, we should not only think a hundred percent from the perspective of our customers, but also consider ourselves.

For example, our president training course of 15800 yuan, our business proposal is: you first listen to a class free of charge. If you think it is suitable for you, pay for training. If you do not understand it, you can listen to it for free next time. You can also directly consult our personality to answer for you.

You can consult us for free counselling when you go back to the implementation process. But if you do not think it is suitable for you, you can tell us what kind of content you want and what problems you want to solve. When our next training course is what you want, we have someone to inform you and enjoy 20 percent off of the normal price.

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The principle of < p > is to give customers a reason to buy.

The rule is: we must think a hundred percent from the customer's point of view.

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