Marketing Of European Swimwear Market

< p > swimsuit is a kind of underwear that is different from basic underwear. It is placed in a very special position by some underwear retailers.

They have to provide swimsuit products, but the sale of < a href= "http://www.91se91.com/news/index_f.asp" > swimsuit < /a > is very complicated. The owner of Monaco Le Palais Du Maillot swimwear shop, "Pelassy," jokes, "our boss is sunshine."

In fact, the temperature in Monaco this spring and early summer is as cool as autumn, which compels swimsuit's price reduction to attract customers to buy, which has cast a shadow over normal sales.

Due to the impact of weather, Val e RIE Schwartz, which owns 4 Lingerie Stores in the French island, also complained that this year was the worst year for swimsuit sales since 2005.

In addition, Val e RIE Schwartz also said that the economic crisis has a certain impact on the decline in sales performance.

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< p > swimwear sales need publicity and business means < /p >

< p > about the share of swimsuit in the store, each lingerie store has its own arrangement.

The "LePalais Du Maillot" professional swimwear store in Monaco will display 15 swimsuit display models in the window during the opening of mid March to mid November.

The Les Dessous D Isabelle underwear store in Lille, France, displays swimsuits in the window in September and October.

The window of the "Cupidon" underwear store in Lyon, France, shows swimsuits every year from 1 to April.

From March to May, half of the display windows were used to display swimsuits in the "Aux Sept Nains" underwear store in Amiens, France. From May to August, all the windows were used to display swimsuits.

The purpose of these lingerie stores is to stimulate customers' desire to buy as soon as possible, so that customers can not think of buying when they need it.

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< p > if the window is designed to show swimsuits to swimsuits and attract their eyeballs, the discount of underwear stores and generous small gifts are very important business initiatives to stimulate potential customers' desire to buy.

Monaco's "Le Palais Du Maillot" swimwear shop is located on public beach. Besides selling swimwear and beach wear, the store sells all kinds of beach products from sun umbrellas, towels, children's toy barrels to beach bags.

When customers carry children to buy swimsuit products, swimsuit shop owner Patrica Pelassy will not hesitate to give small gifts to children.

Those little gifts can attract children's curiosity, which usually leads to the success of a business. Customers are also willing to be a repeat customer, and even recommend friends to patronize.

Patrica Pelassy said to this: "I still believe that we must pay, and we will gain."

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< p > high quality products decide a good sale < /p >

Val RIE Schwartz, "Glamour Lingerie" lingerie store in the French island area, said that it is very important for P to seize the product of repeat customers. Only high quality products can grasp customers.

Val & RIE Schwartz's underwear store only works with five or six swimwear brands, focusing on the exchange of opinions with the brand, so as to ensure the best quality swimsuit products for customers.

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< p > Monaco "Le Palais Du Maillot" swimsuit shops also give priority to product quality. At the same time, they will introduce new brands that are reliable and attract customers.

If customers are not satisfied with a brand's product, they will decisively stop selling the brand product.

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< p > in France, underwear stores selling swimsuits also focus on providing high quality products.

Ir neMottard, director of the "Tabou" underwear shop of Zhu an Bin Bin, said: "our female customers like traditional swimsuits, we keep these basic series, and provide some new styles of products every year."

Amiens's "Aux7 Na in s" lingerie store keeps a basic swimsuit brand. On this basis, one or two new brands are found annually in Paris underwear exhibition.

For the similarity of the supply of swimsuit products in French lingerie shops, the Isa be LLE L UCA of the "Les Dessous D" Isabelle lingerie shop in Lille was summarized.

She said that French lingerie shops usually guarantee the stability of some reliable traditional brand swimwear products, and offer some new products to attract customers.

The choice of new products focuses on brand specificity, but the most important thing is to ensure the quality of products.

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< p > product supply time determines sales performance < /p >

< p > there is an interesting phenomenon in swimwear sales. < a href= "http://www.91se91.com/news/index_f.asp" > underwear > /a > the longer the supply of swimwear products, the better the sales performance of underwear stores.

Moreover, product demand is closely related to whether it is near the seaside and the seasons.

For example, the "Dessous Sans Dessus" underwear store in France has sold 8 brands of swimsuits since the beginning of winter. Their underwear stores have 2 display windows, one of which is used to display swimsuits.

Although "Dessous Sans Dessus" is located in Limoges, France, swimsuit sales account for 40% of their winter sales.

Lyon's "Cupido n" lingerie store offers swimsuit products all year round, and 30% to 40% of its sales are swimwear sales. They even consider opening a swimwear section in the store.

The "Glamour Lingerie" underwear store in Paris used 5 meters long shelves to put swimsuits, which made swimsuit sales occupy 50% of their summer sales.

The 1 floor of the "LesDessous d 'Isabelle" underwear store in Lille has swimwear products all year round, which makes swimwear account for 20% of their turnover.

In a negative example, the "AFleur de Peau" underwear store sells swimsuits only in summer, and only provides 3 meters of shelves for swimsuits. Their swimwear sales account for only 7% of their sales.

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< p > swimwear sales are different from basic underwear < /p >.

< p > some lingerie stores believe that selling swimwear may be more difficult than selling basic underwear.

In fact, many underwear stores selling swimsuits say they prefer to sell swimwear rather than basic underwear.

"Compared with basic underwear, I don't think it is more difficult to sell swimsuits, which is more like selling clothes," says Isabelle Luca of Lille's "Les Dessousd 'Isabelle" underwear store.

Val RIE Schwartz, the "Glamour Lingerie" underwear store, has made it clear that she likes to sell swimsuits, and they are eagerly waiting for swimwear sales because they can share their joy with customers.

Swimwear sales, of course, are quite different from those of basic underwear.

Unlike the basic underwear, swimsuits can be seen as an external garment, because women will show themselves in the public eye.

Therefore, women are more choosy about swimsuits than basic underwear.

Facing swimsuits, women have a lot of entanglements, weight problems, complexion problems, skin aging and laxity. This requires a suitable swimsuit to meet the different needs of women.

Moreover, the most choosy women are not physically incongruous women. The hardest part is young women with almost perfect stature. They do not accept any compromise.

Swimwear sales are different from basic underwear. On the other hand, sales of swimsuits can increase sales and offset the decline of other sales.

Carine Cilia of Lyon's "Cupidon" underwear store says that every year in February and March, swimwear sales can temporarily cope with a slight decline in basic underwear sales.

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< p > swimwear marketing know-how < /p >

< p > if you want to successfully sell < a href= "http://www.91se91.com/news/index_f.asp > swimwear < /a > products, underwear store needs to grasp the real psychology of customers.

Swimsuits are different from body underwear. Swimsuits can't smooth these problems for women's body shape, uneven complexion and skin laxity.

Salesmen can not fabricate fake functions to give swimsuits, which will lead to customers' lack of trust in underwear shops.

The correct way for underwear stores is to recommend swimsuits suitable for the body to customers, and to gently remind customers that swimsuits do not have the function of beauty.

Val RIE Schwartz, the "Glamo urLingerie" underwear store, is a successful swimsuit saleswoman, and humor is the secret of her success.

She humorously expressed all the problems encountered by customers, and resolved the embarrassment of customers.

This is a simple way to enable customers to face their weaknesses and help customers choose the swimsuits that are more suitable for them.

The business is almost the same as the customer enters the fitting room with a selected swimsuit.

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