New York Fashion Week Takes A Conservative Attitude Towards Chinese Market

< p > American Palace design master Oscar Renta said recently that he would streamline the guest list of New York fashion week, reduce "laymen" and "leisurely visitors" to achieve more targeted publicity effect.

The move seems to reveal a few big messages: a conservative attitude towards the Chinese market; exclude Chinese "pack" people; take the merchants to abandon potential buyers in China and fashion week professionalism.

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< p > < strong > conjecture 1: exclude Chinese "pack" people < /strong > /p >

< p > more money, stronger consumption power, but still lack some fashion connotation. Luxury luxury products show more ingredients and do not understand the cultural connotation and historical story of these luxury goods. This is the upsurge of China's a href= "http://www.91se91.com/ pioneer/" > luxury goods < /a > consumers.

Of course, there are also some "fake rich people" who have bought their own luxury goods.

Taken together, these are the new generation of Chinese "fashion" people who go to fashion week to see the show.

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< p > there have been fashion websites taking stock of "10 different kinds of weird coffee" on the fashion week: rich social and nightlife; senior editor with children as accessories; a small blogger dressed as an old men's wear; a black seat buying clerk; a black Public Relations Intern; a leather jacket carrying a Chanel 2.55 model; with a SLR called Street photo, he only posed for photographers such as Pose; when dressed, he was just a freelance writer he had never seen before; a fashionable young blogger at more than 20 years old; a Russian lady dressed in fur.

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< p > from this list, do you feel familiar with it? Replace the last "fur dressed Russian lady" into "the northeastern lady wearing fur". It can be said that the Chinese people have won the victory. These lack of self-restraint "weird coffee" is actually the Chinese "pack" people who are "gilding" and showing off.

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"P > P," citing designer Oscar Renta, "I think inviting a more targeted audience is the most manageable and most polite release. Why is there a 20 million person with zero fashion contact?" it seems that Mr. Renta really has a little word on the way "the open door welcomes the guests".

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< p > online fashion week's fashion show, the following are the Russian lady, the haste model, the senior editor with children, the photographer who takes the POSS, and the freelance writer who has not read the article. < /p >

< p > < strong > conjecture two: financial reports are not good looking, and adopt a conservative attitude towards the Chinese market < /strong > < /p >

< p > this has to start with the reports of the first half year of the luxury brands. Under the situation of China's anti-corruption action and high imitation, despite the actions taken by the big brands such as "go LOGO" and discounts, they still fail to win the beautiful growth figures in the Chinese market. This has disappointed the big players and realized that the fat in the Chinese market is not so good.

In this case, the big players began to slow down the pace of expansion in China, and no longer stare at the young market that still needs to accumulate luxury culture.

Taking this as a reference, the act of streamlining the guest list in New York fashion week may be directed against the Chinese market.

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< p > correspondingly, compared with the "China Power" of Paris's "a href=" http://www.91se91.com/pioneer/ "fashion" /a "hot" on June, there may not be so many Chinese elements, Chinese models, Chinese designers and Chinese brands on the T stage of New York fashion week.

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"P > < strong > guess three: take professional business to abandon potential buyers in China < /strong > < /p >

< p > for most brands, it is always hoped that the new product conference can invite as many guests from different fields as possible to expand its influence and become the object of oral discussion.

However, such marketing strategy has made Oscar Renta, the American master of the hall design feel wrong.

The grand T show lost the original intention of fashion show, so that specialists in certain industries had to travel through a lot of "laymen".

In a show, there were 30 thousand spectators who had nothing to do with fashion. There were 10 thousand people who worked hard to shoot these "leisurely visitors", and 20 minutes later they spread all over the Internet.

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< p > Why did Oscar Delan not speak? Because he realized that the 00 most scattered buyers or potential buyers, and those who might just be busy with China's "leisurely visitors", did not make much contribution to the commercial value of New York fashion week. On the contrary, they also had more "imitation" products and more security burdens than the genuine ones, so they had to deal with some "grab seats" disputes.

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It is right to worry about < p > < a href= > http://www.91se91.com/pioneer/ > > Oscar Delan < /a >.

You know, in the four fashion week, New York has always been famous for its commercial character.

Compared with Paris's artistry, Milan's creativity and the new image of London, most of the designs shown in New York fashion week are mostly commercialized. The main items on the T platform can be pulled down and worn in daily life.

The fashion of daily dress, the famous teachers to join the public brand design, this kind of approachable, accessible women's wardrobe civilian temperament, is the characteristics of New York fashion week.

Its inspection criteria are very simple, that is, whether the products can be accepted by their buyers. They do not care what the brand itself has done. It is a large scale brand.

Therefore, New York fashion week has attracted many international first-rate buyers.

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< p > it is obvious that since the commercial nature is so strong, it is better to discard some "Outdoors" people who are "watching". It is important to know that the actual orders are more important than the exposure rate.

This is the value of New York fashion week.

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