The Chinese Style Restoration Of The Red Gang Tailor In Ningbo

Ningbo, the birthplace of Hong Bang tailor, after the reform and opening up, with the profound cultural background of clothing, the excellent geographical location and the spirit of "Ningbo business association", Ningbo's textile and garment industry has developed rapidly. In recent years, Ningbo's private economy has been developed. In 2012, the per capita disposable income of urban residents in Ningbo reached 37902 yuan, which has already ranked the top of Zhejiang province and the Yangtze River Delta region. The strong consumption ability and the advanced consumption consciousness have made Ningbo a major battleground for the major clothing brands.

Despite the impact of the financial crisis, Ningbo clothing People's courage to open up and innovate, so that the "men's capital" and "red gang tailor" reputation continues.

　　 More than 7000 years of textile deposits

In the archaeological relics of the Hemudu Site ruins in Ningbo, more than 7000 years ago, there are a large number of textile tools such as ceramic spinning wheels, stone spinning wheels, bone needles, etc., which constitute the early textile industry of mankind. Textile and clothing have become an important demand of Ningbo's ancestors.

In nineteenth Century, with the opening of the door, Ningbo's "Hong Bang tailor", who was famous for making western suits, came into being. In the history of Chinese costume, the Hong Bang tailor created five first - the first suit in China, the first Chinese suit suit in China, the first Western-style clothes shop in China, the first Chinese suit theory work and the first Chinese suit technology school, which made important contributions to the formation and development of modern clothing in China.

After the reform and opening up, with the help of profound tradition Costume culture Ningbo's modern clothing industry has developed rapidly and has made great achievements.

In the last century, in the 80~90 era, large multinational corporations in foreign countries transferred low-end processing links to our country. Ningbo enterprises produced by undertaking OEM orders from foreign companies, which eventually led to "Ningbo manufacturing". The textile and garment industry in Ningbo maintains an outgoing degree of over 50%, and has a high degree of dependence on the international market. Its exports are mainly for Japan, the European Union, the United States, ASEAN, Latin America and other countries and regions.

　　 with Man's suit Shirts are the "men's capital" of the production leader.

After the rapid growth of quantity and speed, Ningbo clothing enterprises began to create their own brands, especially men's clothing. In 1990s, Ningbo garment enterprises represented by Shan Shan and YOUNGOR first advocated the strategy of "creating brand" in the whole country, and promoted the growth of enterprises with brand as the core. Meanwhile, men's clothing brands such as Luo Meng, Lopez, Taiping bird, and Luo Luo Cheng have formed the second group army of Ningbo men's wear. Some people have dubbed this phenomenon "two tigers and several wolves". The rise of Ningbo brand men's clothing has established the status of Ningbo's garments in China and won the reputation of "men's clothing capital".

After years of rapid development, especially the privatization and marketization, Ningbo's textile and garment industry has completed capital accumulation, capital integration, extension and expansion and industrial system improvement. A large industrial cluster of knitted garments, wool cashmere garments, children's clothing and leather garments has been initially formed, and the industry's basic structure of prominent clothing industry, regional brand leadership, obvious cluster advantages and excellent core competence has been formed.

　　 OEM+ single category = Ningbo clothing bottleneck

OEM production has made Ningbo's textile and garment industry a great potential. When the clothing industry starts in Ningbo, the market competition is not fierce. As long as raw materials and labor are cheap, enterprises can survive. OEM production has slowed down the cultivation and growth of Ningbo's independent clothing brands to a certain extent. But OEM is often used for intensive consumption and intensive use of resources. In 2008, the financial crisis struck, plus the gradual loss of labor cost advantages, the substantial increase in prices of raw materials, the appreciation of the renminbi, and the increasingly small profits of exports. The textile and garment industry of Ningbo encountered unprecedented crises.

Although OEM can introduce advanced international production technology and management experience to enterprises, the short-term interests of OEM will affect the long-term development of independent brands. Most export enterprises in Ningbo prefer to earn small profits from OEM exports. The short-term benefits brought by many foreign trade orders make the international OEM "OEM" flourishing in the garment industry of Ningbo, while cultivating their own brands requires a large amount of capital to invest and take longer time to take risks. Therefore, although it is called "the capital of men's clothing", the clothing industry in Ningbo is actually facing a lot of shortcomings, such as a single product structure. Many men's clothing products are over concentrated in two categories of suits and shirts. In recent years, some clothing companies have added clothing categories, but the total volume is still thin. In strict sense, Ningbo's clothing industry is only a "single champion."

　 Single champion transformation multi brand omnipotent King

However, Ningbo costumes are not satisfied with only one single champion. So in recent years, many traditional Ningbo men's wear brands began to pay attention to market segmentation, such as Shanshan and YOUNGOR have successively embarked on the development of "multi brand". In addition, Ningbo fashion men's clothing brand, represented by GXG and Taiping bird fashion Menswear, is also rising rapidly and has achieved good results.

At the same time, the Ningbo municipal Party committee and the municipal government will further promote the transformation and upgrading of the textile and garment industry through efforts to create three major public platforms, namely, Ningbo international garment Festival, Hefeng creative Plaza and international design creativity alliance. As the Ningbo municipal government has attached great importance to the textile and garment industry, the sales volume of the clothing industry in Ningbo has reached XXXXX yuan in 2012, and it is planned to reach 190 billion yuan at the end of 12th Five-Year. In recent years, Ningbo's industrial innovation and innovation doubling plan has included the top grade textile and apparel in the "5+5" industry, making the garment industry more inclined and supportive in policy.

Nowadays, clothing in Ningbo attaches great importance to the introduction of European design talents and the creation of independent brands. The Italy fashion designer hired by Ningbo's Fig group is the twelfth ranking designer in the Italy fashion world today. As a personal designer brand, she has set up more than 100 stores in Europe and 3 stores in Japan. Coincidentally, the chief designer of G&Y, the famous menswear brand of YAL group, is a famous Japanese designer, Tanaka Miro, who has launched a fashion trend for the younger generation in Japan.

The development of Ningbo's textile and garment industry will be wider and wider.