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Striving To Create Famous Brand Has Become The Only Way For Cotton Textile Industry To Deal With "Cold Current".

2013/9/5 14:31:00 12

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Textile Brand Cotton Spinning Industry Cotton Spinning Enterprise Hubei Cotton Spinning

cotton spinning is the main industry of Hubei's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry. In recent years, the sales value of Hubei's cotton textile industry accounts for more than 48% of the total sales value of the whole industry, occupying half of the whole industry. At present, due to the adverse factors such as rising costs and upside down cotton prices, a href= "http://www.91se91.com/news/index_c.asp" > cotton textile industry < /a > is facing unprecedented challenges. In this situation, we should speed up the pace of structural adjustment and spanformation and upgrading, strive to improve the added value of products and the overall competitiveness of the industry, and strive to create brand-name products, thus becoming the only way for the industry to cope with the "cold current". 
 Hubei Jingshan WIK < a href= "http://www.91se91.com/news/ > > textile enterprise < /a > Co., Ltd. was spanformed from a bankrupt enterprise in 1998. The company now has 200 thousand spindles of cotton spinning spindles, with an annual sales income of 1 billion 156 million yuan. Over the years, the company has been adhering to the business philosophy of "thrift, integrity and excellence" and the "people-oriented" business philosophy, and vigorously strives for the five major projects of equipment upgrading, market development, structural adjustment, technological innovation and brand building. Because of the excellent quality, service and reputation, the products are booming, and some products are in short supply all the year round. The company insists on adopting modern quality management technology to enhance the management methods and level of enterprises, and has carried out the "standard in my mind, quality in my hands" as the content of the academic standard compliance activities, enhancing staff's standard consciousness, quality consciousness and responsibility consciousness. In 2012, the company won the nomination Award for mayor Quality Award in Jingmen. 
 Wuhan Jiangnan Industrial Group Co., Ltd. adheres to the quality policy of "quality as the core, credibility as the foundation, meticulous and constant, striving for first class", and vigorously implements the brand strategy. In order to adapt to the development of the market, the company invested 200 million yuan to build a modern new factory building and vigorously carry out technological spanformation, adding new production capacity with 60 thousand spindles and long spinning cars as the core. The world's most advanced German AC-5 automatic winder was introduced, which greatly improved the product quality. At present, the series of products with high viscose products as the core is stable in quality and short of supply. Industrial cloth products occupy more than half of the market share of Hubei Province, of which 40% of the total market share is coated abrasives. On the basis of maintaining the original "ancient pine" series products, the company pays attention to independent innovation, constantly practices new materials and technologies, and develops several batch of brand products with the connotation of technological innovation. The company and the Wuhan Textile University have established a strategic alliance of industry, University and research. In recent years, the "three in one", "four in one" and "four in one" a href= "http://www.91se91.com" > new yarn varieties, such as Tencel, modal, bamboo fiber, cashmere and spun silk blended, have achieved good market benefits. 
 Wuhan Yu Da Hua group Limited by Share Ltd is an old state-owned enterprise. Over the years, the company has been grasping the whole staff quality management of the enterprise, starting from the quality control of the semi-finished products in the production process, and has strict quality internal control standards in each process, and conducts regular checks and examinations. For the defects and difficulties in the products, we should organize relevant personnel to carry out the research and strive to achieve results. After 2000, the company adheres to the GB/T19000 quality management and quality assurance standards, and gradually establishes and improves the quality assurance system of the whole plant, so that the product is in the controlled state from design, development to finished product leaving the factory. It has passed ISO9000-2000 quality management system certification and ISO9001: 2008 certification. 
 > Hubei a href= "http://www.91se91.com" > essence textile < /a > Group Co., Ltd. in order to sing the "essence" brand, set up a brand building management working group, set up a brand development plan with quality as the core, timely study the market changes and competitors, actively adopt international advanced standards, and actively introduce advanced equipment and technology from abroad, establish their core technology and < a href= "http://www.91se91.com" > brand < /a >. Starting from cultivating the brand awareness of employees, mobilizing all staff to work together to create first-class brands, adhering to the global market concept, increasing brand promotion efforts, using TV, newspapers, networks, exhibitions and other forms to display the brand connotation, enhancing brand value, and persisting in winning the market with fine brand names. We should increase scientific and technological innovation, persist in scientific and technological innovation, vigorously apply new textile materials, technologies and technologies, and constantly develop marketable and high value-added new eco textile products, accelerate the spanformation and upgrading of enterprises, enhance the competitiveness of enterprises in an all-round way and enhance their stamina.