Thousands Of Shops Are Homogenized And The Problem Of Non Benign Competition Is Increasingly Exposed.

The number of new commercial shopping centers will exceed 400 in 2015. In 2025, there will be 7000 shopping centers opened and opened. This will not happen in any developing market in the world. Yesterday, Guo Zengli, director of China shopping center industry information center, attended the P brand strategy conference.

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< p > however, with the heat of shopping centers, the problem of "non competition" is becoming more and more serious. How to attract passengers and improve their performance has become an urgent problem.

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< p > for this reason, how to play the experience card to differentiate and become a magic weapon for shopping centers to rob guests.

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< p > Shenzhen will add 7 more shopping centers, < /p >

The Mixc opened in 2004 and redefined the way of entertainment for Shenzhen citizens. In this 188 thousand square meter commercial space, people can eat, skate, take part in training and watch movies. If you like, you can spend a whole day.

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< p > shopping center has really entered Shenzhen life circle.

Then, central city, COCO PARK, coastal city, Yitian Holiday Plaza, Jin Guanghua square...

One by one, Shopping mall is arranged along the subway line. The city is full of Shopping mall, which has become a microcosm of the explosive development of Shenzhen commercial real estate in recent years.

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< p > only this year, there are about 15 commercial real estate projects in Shenzhen, with a total area of nearly 1 million 500 thousand square meters.

From the end of this month to the end of the year, 7 large shopping centers will be officially opened, including the happy coastal shopping center, Sha well Katai piazza, Xinghe CoCo City, Wanke square, Huangting IAMALL and so on, a total of about 670 thousand new supply market, of which more than 70% are concentrated in Baoan District and Longgang district.

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< p > according to the statistics of world union real estate, the shopping center area in Shenzhen will increase from 4 million 380 thousand square meters in 2012 to 9 million 220 thousand square meters in 2017, or 111%, and the shopping center will increase from 68 to 112 in 2017.

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< p > "salesperson is more than customer" < /p >

The commercial facilities and brand combinations of P are similar. Each shopping center looks like the same. In the face of the city's at least 30 shopping centers, consumers are beginning to get tired of their beauty.

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< p > indeed, recently visited a number of shopping centers in Longgang and Baoan, and found that during the non holidays period, there were few new places such as Xinghe Longgang COCO PARK and Baoan Hai Ya Rio City, and some salesmen laughed at themselves, "salesmen were more than customers."

Even in the evening, many of the crowd in the crowd were old people with children to cool down.

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< p > all the analysis reports from Jones Lang LaSalle, Zhonglian and Shi Lian real estate have warned that the average commercial vacancy rate of Shenzhen has increased considerably this year, especially in the face of the problems of large supply, difficulty in leasing and downward pressure on the prices of shops.

The shopping mall will also find that shopping areas like a target= "_blank" href= "http://www.91se91.com/", "dress less than /a" and "exclusive store" are shrinking, and the area of food and entertainment is constantly expanding. "Shopping more than buying, going to restaurants and watching movies more than shopping" is the embarrassment faced by shopping centers.

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< p > pig raising vegetables, parent child health preservation will be standard "/p".

< p > however, this can not stop the pace of commercial real estate construction and shopping center.

Wu Yonggang, vice president of Bao Neng group, revealed yesterday that it has arranged 28 key cities throughout the country, plans to invest 120 billion yuan in 5 years, and develop 40 innovative shopping centers by 2018.

This year alone, 7 shopping centers are under construction and are expected to open in the next two years.

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< p > "the retail proportion of new shopping centers will be less than 30%, or even at a minimum of 10%". Zhang Chunhao, general manager of Bao Nan business management company, has revealed such a bold backside. The future shopping center will no longer be traditional shopping, but will play a brand-new cross-border experience card.

"In addition to traditional shopping, catering and entertainment functions, it also integrates oceanarium, performing arts center and all kinds of high-end technology experience. Shopping centers introduce ten functions: culture, art, environmental protection, food and entertainment, fashion entertainment, natural science, personal entertainment, health preservation, public welfare and charity."

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< p > originally, savvy businessmen have calculated that the time they spend in the traditional shopping area is 35 minutes, while in the experiential consumption area, the stay time is 2.5 to 3.5 hours.

Indeed, in this month's joy Coast Shopping Center, the public will be surprised to find that the mall is also equipped with an aquarium. In the recently opened K11 Shanghai, it even opened a vegetable plot to raise a miniature pig.

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"P", "the future shopping center will no longer be simple. We will serve as a standard for the oceanarium, children's experience Museum and botanical garden." Zhang Chunhao told reporters that taking the oceanarium as an example, the Taiwan national oceanarium will be introduced, covering an area of at least 3000 to 10 thousand square meters, including marine bio display, popular science classroom, marine cinema, ancient ocean exploration, touch interactive tide pool, sea feeding interactive performances, underwater snorkeling activities, undersea ramble, 5D deep sea adventure, submarine volcano adventure and special aquarium restaurant.

The introduction of children's playground in Japan's wing Wan Group, Molly, is also a fantasy.

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