Xinshen Group And French Raw Material Suppliers Jointly Explore The Domestic Market

2013Intertextile China International Home

The exhibition was successfully concluded at the Shanghai New International Convention and Exhibition Center in August 29th. This exhibition will become the carrier of China's "dream" and "home".

How big the dream is and how big the stage is.

Here, we can witness

For the Chinese dream, you can find the best home of your dream home. You can find the good business of the dream and shout out the strongest voice of "Chinese dreamer" together.

The exhibition includes four major activities: "marketing section", "design block", "Cooperation Forum" and "science and Technology Forum".

High quality source high technology, as a high-end home life culture — green technology, low carbon home textiles, functional home textiles advocates and forerunners, "technology innovation" is the concept of home textile exhibition has always believed.

Many well-known home textile enterprises at home and abroad are focusing on creating an atmosphere of "quality home textiles" for this exhibition.

At the same time, technology elements are also given.

Higher added value, so that the concept of health and fashion can be perfectly integrated.

Transnational cooperation and global quality

The French Linen raw material supplier has reached strategic cooperation with the local linen enterprise Xinshen group to jointly develop the domestic linen consumption market.

The strategic cooperation is the two sides jointly optimistic about the Chinese linen consumer market, and jointly create the brand of linen fabric that Chinese people like.

This is a model for China's indigenous flax enterprises to integrate with internationalization and jointly promote the development of flax industry and create a global quality flax.

European flax enterprises, represented by France, have excellent raw material and technological advantages, and the ability to catch international flax fashion trends.

Since its establishment in 1988, the Xinshen group, a localized flax enterprise, has been insisting on purchasing flax raw materials from the origin of high-quality flax raw materials in France, Belgium and Holland. It pays attention to product quality. In the past 05 years, it has introduced advanced technology and concepts in Italy, with accurate positioning and continuous innovation. It knows well the Chinese flax consumption market and understands the preference of Chinese flax.

Xinshen group is committed to promoting flax culture in China, promoting the development of flax industry, and successfully creating Xinshen flax.

The high quality linen fabric brands, including fabrics, hemp home textiles, linen, linen fabrics, etc., have the most complete flax industry chain from spinning, weaving to fabric. It is the most representative innovative technology linen fabric enterprise in China.

Through complementary advantages and exchange of information, the two sides jointly arrange the domestic linen industry to create advantages.

Brand.

Xinshen group has been learning from European flax enterprises through cooperation with European flax enterprises, and "leveraging" and "borrowing wisdom" to promote pformation and upgrading of enterprises.

Release fashion trends and create vogue vane

During the exhibition, the new China Linen Textile Association successfully released the "2014/15 China linen home textiles trend", providing fashion trends for the next season flax home textiles.

It is reported that the new Shen group will also be held in mid September Dalian international.

The "2014/15 spring summer new linen fashion trend conference" was released. Through the integration of fashion elements and technological innovation, we realized the dream of "making the world more flax" and let flax walk into the homes of ordinary people.

Setting up textile material center and developing new linen fabrics

In view of strategic cooperation, Xinshen group said that the European passion for flax and deep linen culture in Europe, the world's top flax raw material resources and the continuous scientific and technological innovation ability in flax field, these raw materials, technology, and cultural advantages can be used to promote the development of flax culture and flax industry complementarity with Xinshen group, and promote the sustainable development of Xinshen flax.

The textile material center was set up for the new Shen group.

A new linen fabric is developed to meet the needs of terminal linen consumers. The whole process of brand operation from raw materials to fashion fabrics is realized, and the trend of European fashion is integrated to continuously upgrade the group's "flax fabric".

The local brand value of linen fabric, such as "Ma school" and "linen element", has become an important wind vane for the future domestic flax consumption market.

The strategic cooperation will have a far-reaching impact on Xinshen flax and even China's flax industry.