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    In The First Half Of 2013, The Operation Of Chinese Clothing Industry Was Basically Smooth

    2013/9/7 20:09:00 70

    Clothing IndustryClothingIndustry

    < p > in the first half of 2013, < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > industry economic operation index: sorting out: under the influence of low temperature climate in European market, China's small and medium enterprises will usher in thundershowers. On the whole, the climate of the clothing industry will be cloudy and clear. < /p >
    < p > in the first half of 2013, the global economy showed signs of recovery. However, the euro area economy still grew sluggish and dragged the global economic recovery. In the first half of this year, China's economy grew by 7.6% over the first half of last year, down from 7.8% in the first half of last year. Overall, in the first half of 2013, China's garment industry basically operated smoothly. < /p >
    < p > in the changing climate of this industry, enterprises of all sizes need to see "Eight Immortals crossing the sea". The efficiency of Enterprises above designated size increased steadily, but affected by factors such as domestic and foreign market, factor of production cost, exchange rate and other factors, the profit margins narrowed, the deficit area widened, and polarization became more obvious. Clothing exports continued to grow and the growth rate dropped. Traditional market demand has partially recovered, but China's share has declined, while exports to emerging markets have maintained a substantial growth. In the domestic market, the market scale continued to expand and the growth rate slowed down. < /p >
    < p > domestic market < /p >
    < p > under the influence of the whole climate, the temperature of the second tier market is slowing down, the temperature of the three or four tier market continues to rise, and the network sales market is about to usher in a continuous high temperature. < /p >
    < p > in the first half of 2013, domestic clothing sales grew steadily, and the market scale continued to expand. However, the overall economic growth slowed down. The growth of the second tier market is relatively slow, and the growth rate of the large third and third tier four markets is obviously higher than that of the second tier market, showing strong vitality. At the same time, apparel network sales still showed strong growth momentum, and sales of major categories increased significantly year-on-year. < /p >
    < p > (1) overall situation: the market scale continues to expand, but the growth rate slows down, the price growth is stable < /p >.
    < p > according to the National Bureau of statistics, in 2013 1~6, the total retail sales of consumer goods totaled 110764 billion yuan, an increase of 12.7% over the same period last year, and the growth rate dropped 1.7 percentage points over the same period last year, down 1.6 percentage points from the previous year. Among them, the retail sales of Enterprises above Designated Size (unit) amounted to 55251 billion yuan, an increase of 10.5% over the same period last year, down 4.4 percentage points from the same period last year. The total retail sales of consumer goods and clothing increased by 11.7% over the same period last year, down 4.7 percentage points from the same period last year. < /p >
    Monthly growth of consumer goods and clothing retail sales (%) < p > 2010 to date < /p >
    < p > data source: National Bureau of statistics < /p >
    < p > from the price point of view, according to the National Bureau of statistics, in 2013 1~6, the retail price of clothing commodities nationwide increased by 2.3% over the same period last year, down 1 percentage points from the same period last year. Clothing consumer prices rose 2.4% over the same period last year, down 1.1 percentage points from the same period last year. Among them, the price of clothing rose by 2.5%, while the price of "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a" increased by 1.6%. In 2013, the producer price of clothing manufacturers in 1~6 increased 1.3% over the same period last year, down 1.2 percentage points from the same period last year. < /p >
    < p > overall, the sales price of clothing products tends to be stable, and the rate of factory price rises is relatively clear. < /p >
    < p > data source: National Bureau of statistics < /p >
    < p > (two) according to the market level analysis: the growth rate of the second tier market is slowing down, and the three or four line is stronger than /p.
    < p > 1. the second tier market: the growth rate of clothing sales of large retail enterprises is slower than that of /p.
    < p > according to the statistics of the China National Business Information Center, in 2013 1~5, the retail sales of clothing commodities of hundreds of key large retail enterprises increased by 5.79% over the same period last year, and the growth rate slowed down by 4.8 percentage points over the same period in 2012. Retail sales of all kinds of clothing increased by 1.33% over the same period last year, and the growth rate increased by 1.84 percentage points over the same period in 2012. < /p >
    < p > the monthly growth rate of clothing retail sales in 100 major major retail enterprises nationwide (%) < /p >
    < p > data source: China National Business Information Center < /p >
    < p > 2. three or four line Market: show stronger vitality < /p >
    < p > 2013 1~5 months, China's a target= "_blank" href= "http://www.91se91.com/" > textile > /a > Industry Association circulation branch of the 40 units of the total turnover amounted to 268 billion 755 million yuan, an increase of 10.92% over the same period last year. Among them, the total turnover of clothing professional market was 134 billion 355 million yuan, an increase of 12.15% over the same period. The growth rate is obviously higher than that of the second tier market, showing strong vitality. < /p >
    < p > three or four line market is cloudless, and continues to clear up < /p >.
    < p > (three) according to category analysis: overall small growth, men's suits and children's wear grew larger than < /p >
    < p > according to the statistics of the China National Business Information Center, in 2013 1~5, the major retail enterprises in the country sold 198 million kinds of clothing, a slight increase of 1.33% over the same period last year, but men's suits and children's wear grew relatively large, and the growth rates increased by 9.22 and 9.73 percentage points respectively over the same period last year. < /p >
    < p > 1~5 sales growth of major clothing enterprises in major retail enterprises in 2013, < /p >
    < p > data source: China National Business Information Center < /p >
    < p > (four) network sales: maintain a substantial growth < /p >
    In the first half of the year P, apparel network sales still showed strong growth momentum, and sales of all major categories increased significantly year-on-year. Taobao data show that in 2013 1~5 months, sales of men, women, children, underwear and sportswear increased by more than 58% year-on-year. < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Accessories grew by 155.06% over the same period last year. < /p >
    < p > network sales continued high temperature, clothing accessories hot sun < /p >.
    < p > affected by Southeast Asian climate, the temperature rises and falls down, the temperature of the emerging market rises sharply, the temperature of the traditional market rises, and the import amount is partly cloudless. < /p >
    < p > China's clothing exports have maintained growth and the demand for the traditional market has partially recovered. However, affected by the overall demand and the competitiveness of the garment industry in Southeast Asia and other factors, the export growth rate has dropped, and the traditional market share has decreased, but exports to emerging markets have maintained a substantial increase. The import volume of clothing has increased year by year, and the import from ASEAN countries has increased significantly. < /p >
    < p > (1) exports: maintain growth, and the growth rate of the emerging market is obviously less than /p.
    < p > recent statistics released by the world trade organization show that the import and export volume of global merchandise trade decreased by 0.44% and 0.03% respectively in the first quarter, indicating that global trade activities are still weak. However, according to Chinese customs statistics, the export volume of clothing and accessories in China increased by 13.4% in 2013 1~6, which is still a highlight of exports. < /p >
    < p > 1. export profile < /p >
    < p > according to the customs statistics of China, in 2013 1~6, the total export of clothing and accessories was 76 billion 561 million US dollars, an increase of 13.4% compared with the same period last year, the growth rate dropped 5.9 percentage points from the 19.3% in the first quarter, and the total number of garment exports reached 14 billion 280 million, an increase of 7.08% over the same period last year. The export of knitted garments and accessories reached US $42 billion 581 million, an increase of 19.01% over the same period last year, and the number of exports increased by 10 billion 262 million, an increase of 8.32% over the same period. The export of woven garments and accessories reached US $28 billion 566 million, an increase of 6.39% over the same period last year, and the number of exports was 4 billion 18 million, an increase of 4.04% over the same period last year. < /p >
    < p > data source: China Sea < /p >.
    < p > 2. increased the export volume of the traditional market, and the unit price increased by less than /p.
    < p > China's clothing exports to the traditional market and export volume still maintained growth, but the volume growth slowed down, the growth of exports mainly came from the price growth, the proportion of the traditional market exports accounted for the total exports of clothing in the country is decreasing. < /p >
    < p > according to the customs statistics of China, in 2013 1~6, the total export volume of garments exported to the European Union, the United States, Japan and Hongkong totaled 44 billion 372 million US dollars, an increase of 6.53% over the same period last year, accounting for 57.96% of the total exports of clothing and 3.74 percentage points of the total. The number of exports was 7 billion 921 million, an increase of 4.58% over the previous year, accounting for 55.47% of the total number of clothing exports in the country, representing a 1.33 percentage point reduction. < /p >
    < p > 2013, China's export volume to traditional market clothing < /p > 1~6 months.
    < p > data source: China Customs < /p >
    < p > 2013 the number of garments exported to traditional markets in China during the month of 1~6 < /p >
    < p > data source: China Customs < /p >
    < p > (two) import: the import amount and quantity increase obviously < /p >.
    < p > according to Chinese customs statistics, in 2013 1~6, China's clothing and clothing accessories imported $2 billion 464 million, an increase of 17.96% over the same period last year. The number of clothing imports was 149 million, an increase of 26.75% over the same period last year. The unit price of imports dropped by 7.12%. < /p >
    < p > 2013, the main regional situation of clothing imports in China during the month of 1~6 < /p >
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    Garment Enterprises In Mainland China Will Be Eliminated 50% In The Next Three Years.

    The development mode of garment enterprises can not meet the needs of market changes: after thirty years of development, garment enterprises have been in a stage of rapid development, so the development mode is single, and their response to market demand changes is low. When the market is saturated, there is no innovation mode to meet the change of market demand, and enterprises are in a passive state of adjustment.

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