"2013 China Dermis Logo Development Report" Officially Released

< p > good economic operation is closely related to the enhancement of intellectual property rights and independent R & D capability of enterprises.

According to the report, in 2012, the total number of patents owned by the participating enterprises was 1838, an increase of 28.9% over the same period last year.

Among them, leather logo leather shoes enterprises have 1017 patents, an increase of 34.9% compared with the same period last year. Leather label leather clothing enterprises have 607 patents, an increase of 15.1% compared with the same period last year; the leather label clothing enterprises have 51 patents, an increase of 292.3% over the same period; the leather label enterprises have 74 patents, an increase of 72.1% over the same period; the leather logo eco leather enterprises have 89 patents, an increase of 20.3% over the same period.

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< p > by the end of 2012, the total funds invested by R & D enterprises for R & D investment totaled 2 billion 63 million yuan, an increase of 19.94% over the same period last year, and R & D investment accounted for 1.94% of total sales revenue.

Among them, leather label shoe leather enterprises invested 1 billion 314 million yuan in research and development, an increase of 16% over the same period last year, R & D investment accounted for 2% of the total sales revenue, leather and leather clothing enterprises R & D investment of 149 million yuan, unchanged from last year, R & D investment accounted for 1.97% of the total sales revenue; leather label fur enterprises invested 65 million 280 thousand yuan, an increase of 14.5% over the same period last year, R & D investment accounted for 1.82% of total sales revenue; leather label leather enterprises R & D investment of 113 million yuan, an increase of 17% over the same period, R & D investment accounted for 1.84% of total sales revenue; leather label eco leather enterprise R & D investment of 17% yuan, an increase of last year, and R & D investment accounted for the total sales revenue.

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< p > a total of 80 inspection and quarantine enterprises have specialized R & D centers, accounting for 21.98% of the total number of participating enterprises, of which 41 enterprises have R & D centers at or above the provincial level.

Among the enterprises with R & D centers, there are 41 leather label enterprises, accounting for 19.2% of the inspection enterprises, 7 of the leather label clothing enterprises, 11.7% of the fur clothing enterprises, and 7 of the fur clothing enterprises, and 23.3% of the fur clothing enterprises, and 6 of the leather label enterprises, 37.5% of the leather inspection enterprises, 25 of the ecological leather enterprises, accounting for 55.6% "/p" of the leather enterprises.

< p > the report thinks that since 11th Five-Year, China leather and leather products enterprises headed by leather mark enterprises have done a lot of work in independent research and development, brand development and so on, and have made great achievements. But at present, China's leather industry is still short of internationally famous brands.

Whether in leather shoes, leather goods, bags or leather goods, there are still few internationally recognized brands. This is not in line with the status of China's leather giants. It also reflects that China's leather industry is still far from the developed countries in leather industry.

Especially for a long time, the brand culture of China's leather industry is not deep enough, the added value of product brand is low, and the competitiveness of the international market is weak. All these factors have affected the brand development of the industry.

Therefore, while increasing capital investment in technology and capital development, we must strengthen the construction of our own brand culture in the leather industry, and comprehensively enhance the brand image of our enterprises. This will gradually enhance the popularity and reputation of our leather industry brand in the domestic and international markets, and fundamentally enhance the overall competitiveness of the industry, so that China can move from a big leather country to a leather power country.

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