Nakumatt Set Foot In Clarks Brand Shoes Sales

< p > Kenya's largest supermarket, a href= "http://www.91se91.com/news/index_c.asp" > Nakumatt < /a > in order to implement diversification strategy, develop a new big business mode and invest a huge sum of money to set up a comprehensive store selling global brands.

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< p > recently, Kenya's Nakumatt supermarket claims that in order to implement diversification strategy, its company plans to invest 1 billion 200 million Ken shilling (US $13 million 710 thousand) to open outlets to provide global brand products such as footwear, cosmetics, toys, consumer electronics and so on.

The move is intended to expand the scope of its sales, from ordinary home products to luxury consumer goods, to meet the growing consumer demand of the middle class in Kenya.

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This Monday, in its Thika Road Commercial Plaza, the first Clarks brand shoe store in sub Saharan Africa opened on Monday.

In addition, this Thursday, the Clarks brand will also open in second stores of the "a href=" http://www.91se91.com/news/index_c.asp "Westgate" /a mall in Nairobi.

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Ramamurthy, director of strategy and operation of P Nakumatt holding company, said that third shoe stores are still being planned.

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Africa's regional manager, < p > a href= "http://www.91se91.com/news/index_c.asp" > Clarks < /a >, said that the goal of its company in the next three years is to sell 1 million pairs of shoes annually in Kenya, and the global sales volume will reach 50 million pairs each year.

I hope Nakumatt holdings will contribute to this goal.

"As a model, we have joined Nakumatt, and the global strategic goal of Clarks brand is to set up 100 new stores every year in the world in the next five years."

He said.

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< p > Clark footwear brand was founded in 1825 by James and Cyrus Clark brothers. Now it has developed into the world's leading footwear retailer with sales of over 1 billion 400 million pounds.

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< p > Hugo net understands that Nakumatt is the largest supermarket chain in Kenya.

The main chain brands in Kenya's retail market also include Nakumatt, Uchumi and Tuskys.

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