• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Korean Fashion Brands Are Facing Resistance In China

    2013/9/10 20:36:00 36

    KoreaFashion BrandChina Market

    < p > China's clothing market is huge, Korea a href= "http://www.91se91.com/news/index_c.asp" > garment enterprise < /a > entered a large number of years ago, but many Korean enterprises did not get the expected revenue in China.

    After the ebb and flow, Korean clothing enterprises only left some powerful brands, which expanded rapidly in the Chinese market.

    < /p >


    < p > China's clothing market has increased three times in the past 10 years, and Europe and the United States have become the world's largest and most important three markets.

    < /p >


    It is not surprising that Korean fashion companies have penetrated into the Chinese market in the past 10 years, P.

    However, because of the lack of long-term strategy and insufficient understanding of Chinese culture, most of the Korean enterprises that enter the Chinese market have failed.

    < /p >


    < p > > a href= "http://www.91se91.com/news/index_c.asp" > Jessi New York < /a > LG Fashion is one of the few Korean enterprises that have achieved success in the Chinese market. Their success is attributed to the localization strategy and brand differentiation.

    < /p >


    < p > women's casual wear brand Jessi New York started in 1998 and began to contact the Chinese market in 2005.

    < /p >


    < p > Jessi New York indicates that the company has set up factories and R & D centers specifically targeting the Chinese market, so as to understand this market well.

    Since 2009, Jessi New York has been expanding its distribution channels, laying the foundation for future business expansion.

    At present, Jessi New York is mainly sold in Chinese department stores, and Jessi New York can be seen in more than 40 high-end shopping malls in Beijing, Shanghai, Hangzhou, Nanjing and Tianjin.

    < /p >


    < p > industry experts say that the success of Jessi New York is mainly due to its localization strategy. It belongs to a large group in Korea, so it has strong financial strength, but it spends a lot of time planning and investing cautiously.

    < /p >


    < p > at present, there are 120 employees in Jessi New York (China) company, about 80% of whom are Chinese.

    Jessi New York plans to open more than 60 stores in China.

    < /p >


    P, LG Fashion's Hazzys is Korea's three largest a href= http://www.91se91.com/news/index_c.asp, casual wear /a, and Hazzys entered the Chinese market in 2007. Since then, its sales volume has increased by 100%, and has opened 150 stores in China.

    < /p >


    < p > LG Fashion has many brands, such as Lafuma and TNGT.

    In addition to its operation in the Chinese market, it has expanded its business to other Asian countries and regions.

    For example, Hazzys opened a storefront in Taiwan last May, becoming the first Korean brand to open a shop in Taiwan.

    Recently, Hazzys also signed a cooperation agreement with Thailand distributors.

    < /p >


    "We are committed to making Hazzys a global brand, not only in China and Southeast Asia, but also our strategic goal," said Koo Bon-keul, President of P LG Fashion.

    < /p >


    Korean fashion has a unique style. It combines traditional Korean style with modern design style. Korean clothing has many fans in China's consumption, and even some Chinese manufacturers imitate their "Korean style" to make their own p clothes.

    Among the young people in China, there has been a wave of "Han Korea". Korean clothing has been selling well.

    < /p >

    • Related reading

    Jinjiang'S Textile And Clothing Exports Grew By 45% In 1-7, And Turkey Increased By 7.9%.

    Foreign trade information
    |
    2013/9/10 16:50:00
    43

    The Expansion Of Mexico'S Textile And Garment Exports To China Has Been Expanding Continuously.

    Foreign trade information
    |
    2013/9/2 18:58:00
    34

    Fujian'S Largest Market For Textile And Clothing Exports Aims At ASEAN

    Foreign trade information
    |
    2013/8/31 20:23:00
    232

    The Cooperation Between The Two Countries Is Further Strengthened.

    Foreign trade information
    |
    2013/8/31 20:25:00
    195

    LVMH或以1億美金入股耀萊集團

    Foreign trade information
    |
    2013/8/31 19:21:00
    19
    Read the next article

    毛衫半裙早秋完美組合

    想要在清涼的早秋輕輕松松打造時髦養眼的Look,毛衫搭配半裙絕對是最棒的選擇。我們特別為大家精選12套毛衫搭配半裙組合,從醒目搶眼的鏤空毛衫搭配不規則下擺裙,到性別致的拉鏈毛衫搭配漸變格紋裙,再到趣味十足的印花運動衫搭配極簡傘裙等,完美掌控本季潮流密碼。

    主站蜘蛛池模板: 天天躁日日躁狠狠躁人妻| 91亚洲国产在人线播放午夜| 色妞bbbb女女女女| 欧美日韩国产区在线观看| 多人伦精品一区二区三区视频| 免费的黄色影片| va亚洲va欧美va国产综合| 男女疯狂一边摸一边做羞羞视频| 日韩欧美综合在线二区三区| 国产日韩精品欧美一区| 久热中文字幕在线精品免费| 高清欧美一区二区三区| 日本特黄特黄刺激大片免费| 国产乱码精品一区二区三区四川人| 久久久一区二区三区| 美美女高清毛片视频黄的一免费| 成年女性特黄午夜视频免费看| 午夜无码A级毛片免费视频| а√最新版在线天堂| 狠狠躁天天躁无码中文字幕图| 图片区日韩欧美亚洲| 亚洲成a人v欧美综合天堂麻豆| 亚洲精品老司机| 日韩aa在线观看| 四虎a456tncom| bt√天堂资源在线官网| 正在播放91大神调教偷偷| 女性一级全黄生活片在线播放| 亚洲韩国欧美一区二区三区| 538精品视频在线观看mp4| 最近高清国语中文在线观看免费| 国产小视频91| 中文字幕日韩wm二在线看 | 日本久久综合网| 啊灬啊灬啊灬快灬性| a级片免费在线播放| 欧美成人家庭影院| 国产剧情一区二区三区| 中国国语毛片免费观看视频| 特黄特色大片免费播放| 国产精品一区二区久久|