Guangdong'S Industrial Base "Unique" Clothing Pformation And Upgrading "On The Road"

The P fashion week in Guangdong has a more important significance besides the bright days. That is to promote the pain of "a" _blank "href=" http://www.91se91.com/ "clothing" /a "industry out of pformation and upgrading.

As for the Guangdong garment industry, which is upgrading from "made in Guangdong" to "created in Guangdong", fashion week can play an important role in promoting creative design, guiding fashion trends, promoting exhibition economy and promoting international exchanges.

< /p >

"P >" the development of the global garment industry is driven by fashion week. We plan to build Guangdong fashion week into the largest fashion week in the world in three years, and set up a fashion week base. This is Guangdong's "industry dream".

Guangdong clothing "a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > Industry Association President Liu Yueping told the Information Times reporter," at that time will also set up a fashion week base. When the development reaches a certain scale, it will be divided into spring, autumn, advanced customization, women's wear, men's clothing week and fashion week in accordance with international practice. "

< /p >

< p > Guangdong's industrial base is "advantaged" (< /p >).

< p > compared with the world's five fashion week, Guangdong fashion week, which has just entered its thirteenth year, looks very "young". However, it has been developing rapidly in terms of quantity and quality.

< /p >

In P 2012, Guangdong fashion week has nearly 80 events and has become Asia's largest fashion week.

< /p >

< p > to move towards the goal of global fashion base, Guangdong has a very good "congenital condition".

"Although the domestic clothing manufacturing industry is more developed than" only one ", but unlike Fujian, Zhejiang and other cities that are concentrated in several cities, Guangdong's < a target=" _blank "href=" http://www.91se91.com/ "> textile < /a > the clothing industry can be said to be everywhere, the number of industrial clusters is the largest in the country," Liu Yueping said. "Besides, Guangdong's clothing manufacturing industry is also very diverse, ranging from sweaters to underwear, knitting, jeans, children's clothing and so on."

< /p >

< p > and now the five most popular fashion cities in the world are five: New York, France, Paris, London, Italy, Milan and Tokyo.

Without exception, the five cities are all highly developed and internationally influential international metropolises. In these cities, the fashion industry has become a pillar industry in the local and even the country.

< /p >

< p > in this respect, Guangdong, which has always been regarded as the source of China's fashion, is obviously very potential for development.

< /p >

< p > clothing pformation and upgrading "on the road" < /p >

< p > last year, the Guangdong provincial government launched the Guangdong garment industry pformation and upgrading action plan.

In Liu Yueping's view, the era of quantitative growth in garment industry has basically ended.

< /p >

< p > although the gross output of clothing in Guangdong's pillar industries is in the ninth place, but the era of "great outburst" in the middle and late 90s of the last century has gone forever, which has prompted the Guangdong garment industry to upgrade and pform from "Guangdong manufacturing" to "Guangdong creation".

< /p >

< p > Fashion week to promote brand culture, display creative design as the main thrust, brand promotion, teacher training, new product development has a significant role in promoting.

< /p >

At the beginning of this year, "first lady" Peng Liyuan visited Guangdong on the international diplomatic stage wearing a local clothing brand in Guangdong. He encouraged the local brands of Guangdong and the "_blank" href= "http://www.91se91.com/" of the "P target=" designer /a, and was full of expectation for the future development. The local clothing brands encountered unprecedented opportunities for development.

Against this background, this year's clothing week specially launched the "governor Cup" costume design competition, which played an important role in boosting confidence in the development of local clothing brands.

< /p >

< p > in addition, there are "Guangdong top ten" a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer /a > which has been adhered to the thirteenth session.

"Many famous designers are widely known through this stage, such as Liang Zi, Deng Zhaoping, Lin Zihan and so on.

It can be said that the "ten best selection of Guangdong" has established an irreplaceable authority in the apparel industry in Guangdong and played an important role in promoting the development of Guangdong's clothing design industry.

< /p >

< p > besides, this year's fashion week also held an e-commerce development forum to invite experts to discuss the problems and trends in the development of e-commerce in the garment industry, and invite the clothing business representatives to share the successful experience.

< /p >

< p > hope to introduce world class local brand < /p >.

< p > Guangdong fashion week attaches importance to "local strength". Apart from launching a series of top ten awards such as top ten designers in Guangdong, it is also the stage for many local brands to go to the world.

Every Guangdong fashion week has become a priority place for domestic and foreign brands to enter Guangdong and even the Chinese market.

< /p >

< p > "we hope to introduce a world-class brand from Guangdong fashion week. This is also the dream of all our Guangdong costumes.

However, this is not a problem of clothing industry. It is not so easy to enter the international market.

When I went abroad to communicate, what Liu Yueping felt most strongly was the strength of the association in Italy and France.

At present, the role of Guangdong clothing association is limited to guidance, guidance and platform building. Fashion week is the most successful platform.

< /p >