Turning The Entrepreneurial Dream Into Reality And Achieving Brilliant Life

Life without p is not perfect. It is the most meaningful to have a dream and work hard to make it a real life.

Entrepreneurship dreams exist in the hearts of many people in life. Many people turn their entrepreneurial dreams into reality and achieve their own brilliance in life.

There is a a href= "http://www.91se91.com/" target= "_blank" > dress < /a > a href= "http://www.91se91.com/" target= "_blank" > designer < < > > because of the dream of starting a business and realizing it, it has created its own fashion dress brand.

The name is < a href= "http://www.91se91.com/" target= "_blank" > the fashion designer < /a > is called Wang Chunlong.

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< p > hard to suppress entrepreneurial dream < /p >

< p > 2010, many years of design studio's benign operation made Wang Chunlong feel that his career has been developing smoothly.

At that time, the original brand dream of everyone learning fashion design began to be ready to move.

The idea of making one's own brand has lingered on for a long time. At that time, Wang Chunlong, who was a regular design studio, felt that he had enough energy to complete this dream. So in 2011, a brand-new brand, Xi Lang, was born.

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Less than P > 10 years of cashmere design Wang Chunlong chose cashmere, silk and other ornaments to enter the physical store for himself. After planning for some time, in the 4 Tier middle island of the world trade scale, Wang Chunlong's first line of solid jewelry shop opened up.

"At that time, the cashmere design studio, which had been working for 10 years, still had its own understanding of brand operation, so the first store was fully prepared before it started."

Wang Chunlong said.

Before setting up shop, Wang Chunlong designed a complete set of CI and VI for his brand and planned the store design.

"Now it seems that the brand positioning and visual design had achieved good results at that time, but there were still some shortcomings.

This year we will upgrade VI on the basis of the original design. "

After the first store opened, Wang Chunlong started the real brand operation. "The store has been opened up and has been selling well.

All the operations are very healthy. The first store I opened was always profitable, and has been doing very well by now.

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< p > Wang Chunlong also said that although the first shop was very small, only 15 square meters, but because of its distinctive style and rich products, the sales were very good.

"The clothing circle of Beijing is not big. Naturally, the second shopping malls are actively contacting us and inviting us.

So we opened second stores in the new Jin Yuan MALL in the 21st century.

Wang Chunlong said.

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After P entered the healthy development, the brand began to expand steadily step by step, and Wang Chunlong's shop opened up.

World Trade Center, Chaoyang Joy City, century Jin Yuan new Lufthansa MALL, Huarun multicolored City, Changchun Zhuozhan shopping center, Dalian Mackay shopping center, Hangzhou FA Yun Amman Hotel, now Wang Chunlong's shop has opened to 7.

When it comes to planning for opening stores, he said: "cashmere, silk is the core product of Xi Lang brand. We explore the market with the jewelry brand. It is also for the purpose of attracting the public. The next plan is to make a full range of cashmere silk lifestyle shops. The first full range of cashmere silk lifestyle shops were opened in Huarun coloured city in May this year, and sales are among the top three in the mall."

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< p > don't want to stop the pace of development < /p >

"P >" cashmere and silk as raw materials in the industry are scarce and seasonally strong.

At present, most of the brands on the market are singled out, and the lack of fashion due to the narrow space of research and development has seriously restricted the further development of the industry.

With the end of the single consumption era and the arrival of the lifestyle solution era, we have developed a new lifestyle shop in line with the market and the times.

I hope that our brand operation mode will enable our national culture materials to be displayed in front of consumers in the new market and new era with a brand new positioning and brand new style concept, and achieve their own market share.

Wang Chunlong said.

He has always believed that the most market-based brand in China is the fashion brand with "cashmere and silk" as the core material. This brand will become the core and characteristic of the brand with Chinese characteristics, and it can occupy a stable share of the fashion brand, and will become the most potential element for the development of a hundred years brand.

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< p > Xi Long brand entered the market in the first year and achieved good sales performance. It broke through the ten million mark. 2013 is the key period for the development of Wang Chun long. When sales were over ten million, the dream of brand development and growth began to grow rapidly.

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< p > Wang Chunlong started the design of a new brand recognition system. He said: "the brand new VI of Xi Lang brand is being built. The brand has already opened a 6,7 store. At this time, we need to think quietly what is the real demand of the brand, which is unshakeable and which should be resolutely abandoned, and make it clearer by the new VI. We are more willing to see his purity as a character with a bright personality."

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< p > when it comes to the key to brand development, Wang Chunlong said: "a brand must have its own values. When brand values and consumers' values are mutually recognized, the brand will develop smoothly.

Our values are that attention to the spirit of the self and the modern design of classics are the two elements of the fashion capital. In the quality of fashion life, CLSELF Xi Lang shows a unique Oriental sexy, confident silence and rich elegance and fashion elements.

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< p > for the future, Wang Chunlong has his own vision. He hopes that after five years, relying on offline stores, he will steadily expand the online channels to achieve the full range of services under the brand's online and offline experience. He aims to expand overseas markets and achieve greater breakthroughs in his brand.

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