Huidong Footwear Industry To Build A Complete Industrial Chain To Help Upgrade Industries

< p > today's Huidong a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry is on the road of pformation, not only the quality of shoes, but also in the design and the extension of the industrial chain of shoes, are seeking innovation.

Nearly 30 years ago, Huizhou Far East Footwear Co., Ltd. (hereinafter referred to as "a href=" http://www.91se91.com/news/index_c.asp "Far East shoes /a <") is one of them, its growth is the epitome of Huidong footwear industry.

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< p > < strong > invest ten million yuan to build an air conditioning non-toxic workshop < /strong > < /p >

< p > the Far East shoe industry opened up the shoe upper processing in 1985. It became one of the few handmade workshops in Huidong county at that time, and it developed almost at the same time as the shoe industry in Huidong. It did not carry out formal operation until 1996.

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Recently, reporters walked into the production line of the Far East shoe industry. The workshop was clean and spacious. In the non-toxic workshop of the air conditioner, the workers were finishing their work in the production line with P spirits.

There is no strong glue, and it's cool in hot weather.

"In Huidong, many people make shoes, but it is not easy to really grow bigger and stronger."

Wang Dong, general manager of Yuandong footwear material market, said that he had been in the Far East shoe industry for more than 10 years. No matter how difficult the shoe industry is, the boss has never given up the pursuit of making a good pair of a href= "http://www.91se91.com/news/" > shoes < /a > to build a good brand for the people.

Last year, when the shoe industry was at its worst, many people were doing business in a conservative way. The boss invested 10 million yuan to upgrade the production line and create a non-toxic workshop for air conditioning to improve the dormitory environment.

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< p > Wang said, at present, the factory has an area of more than 8000 square meters, and the introduction of a complete set of foreign advanced assembly line production equipment, has more than 350 workers, the monthly output is as high as more than 250 thousand pairs.

The brand of "shepherd girl" and "DELIA" brand created by the Far East shoe industry "a href=" http://www.91se91.com/news/ "women's leather shoes < /a", are sold all over the country and exported to the United States, Japan, Europe, Southeast Asia and other countries and Hongkong.

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< p > < strong > shoe materials no longer need to be purchased from abroad, < /strong > /p >

< p > how to make the footwear industry go further and more stable? The Far East shoe industry has taken the steps of industrial chain extension and industrial upgrading. It has become one of the few enterprises in Huidong's shoe industry taking the technological innovation route.

Wang Yun introduced that, in the past few years, Huidong Jilong and Huang Bu were known as "China a href=" http://www.91se91.com "women shoes production base < /a >, but shoes materials were often purchased from other cities such as Wenzhou, which also increased the manufacturing cost of Huidong footwear industry.

As a result, the Far East shoe industry invested 400 million yuan, launched the construction of the Guangdong Guangdong (International) shoe material market covering an area of 80 thousand square meters, and built a service platform in addition to shoe material trading, brand exhibition, internal and external trade, e-commerce, design research and development, inspection and testing services, and officially opened in 2011. Now it has become a leader in the shoe material market.

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< p > "in the past," Lao Lai "came from a distant ocean and sent a picture of a musty shoe. He said that shoes were unqualified and did not give money. This often happens.

Wang said that China's footwear industry is facing various technical and environmental barriers to export, which often make enterprises suffer from their losses, and the footwear industry in Huidong is no exception.

For this reason, the Far East shoe industry has set up Guangdong Standard Technology Co., Ltd. and Guangdong Rui Ke Standard Technology Co., Ltd., which provides testing services for shoes enterprises, so that enterprises can avoid the barriers of technical barriers, and also provide technical consulting services for enterprises to provide new materials, new processes and new products.

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< p > this year, the Far East shoe industry has also set up Huizhou new material technology company, specializing in the production of TPU polymer new shoe materials.

Today, the Far East shoe industry is based on a production base, a marketing center and an investment management center. It is a comprehensive enterprise with a href= "http://www.91se91.com" > footwear industry < /a > as well as shoes, chemicals, auto parts and other industries.

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< p > < strong > > related links < /strong > < /p >

< p > < strong > training basic skills to rebuild stores, < /strong > /p >

< p > with Wang's words, it is the dream of the Far East shoe industry to "a href=" http://www.91se91.com "shoes > /a" to achieve the ultimate goal.

It is also a dream of the Far East shoe industry to create its own brand and build its own brand store, but this is also the pain of the Far East shoe industry.

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Wang P felt very sorry about the brand.

He said that enterprises started to build "shepherd women" < a href= "http://www.91se91.com" > women shoes brand < /a > very early. In 2005, they began stationing in large shopping malls all over the country, and there were more than 60 chain stores at the peak.

However, at that time, the experience of the Far East shoe industry was not enough, and the risk assessment was not enough. Because consumers' awareness of brand was not high, the rental and promotion fees of shopping malls were expensive, and their performance was not satisfactory.

In 2008, in the face of the financial turmoil, enterprises eventually withdrew all the stores.

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P can't see rainbows without wind and rain. Wang said that the withdrawal of brand stores does not mean giving up brand building. The footwear industry in the Far East will return to the market in the near future after doing well in basic skills.

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