Cotton Underwear Is Once Again Favored By The US Market.

Because consumers are right Cotton products Especially the preference of cotton underwear, some foreign countries. Underwear brand Shang is actively launching more diversified cotton new products and designs to meet this market demand. The consumer's love for the comfort of cotton underwear is consistent. This also means that the underwear series has more market potential for underwear manufacturers.

In the near future, the United States Cotton Corp The consumer lifestyle survey showed that consumers bought about 9 underwear per person in the past year. 90% of respondents said they liked underwear made of cotton and cotton blended materials. In addition, 62% of respondents said they were willing to pay more for natural fiber underwear products, a significant increase compared to 2012.

American Eagle's affiliate Aerie chief marketing officer Jennifer Foyle said, "the brand has realized that Natural fiber The charm of the consumer's response to cotton underwear is very good. Cotton underwear It has become the core of our brand underwear series. Adding print designs to cotton products can bring more fun to female consumers in choosing daily basic funds.

According to the NPD group's report, sales of underwear for American girls and adult women are over $11 billion 100 million, while men's underwear sales are only $2 billion 400 million. But in the Freshpair rankings of underwear websites, cotton and cotton blended underwear also rank the top in men's underwear sales list. Calvin Klein lifting curve cotton Triangle pants, C-IN2 cotton blended low waist briefs, Private Structure cotton elastic Mini briefs and tube underwear, Diesel cotton elasticity. printing Triangle trousers are popular. Lifestyle surveys also show that in addition to the cotton lingerie, 52% of men have plain underwear in men's underwear styles and colors, 38% boxers and 38% pants. Men aged 18~34 years had a ratio of 64% in plain underwear and boxer shorts. The proportion of men aged 35~70 is 48%. Plain underwear, briefs, boxer shorts and tube panties continue to be the hot styles of men's underwear.

Worldwide sales of $2 billion 100 million Underwear brand Ttiumph has recently entered the underwear market in the United States, and is committed to opening up the women's underwear market and intends to open two stores in New York. Ttiumph's cotton underwear includes the cotton sense Series in the autumn and winter 2013. Mario Pace, vice president of Ttiumph brand and marketing, said that consumers like the natural fiber products, and the addition of elastic fibers to cotton based materials can have both durability and fit. Because consumers love cotton underwear, the brand has added more natural fiber material underwear design and production. Ttiumph's next plan is to integrate cotton underwear into the daily series. The cotton sensation series sells best in the convex curve series. It combines natural materials with high technology. Besides comfort, it also brings luxurious feeling to consumers' daily wear.

Brannenburg's underwear brand Anita Unique Bodywear is a German company specializing in postoperative underwear, maternity underwear and other professional products. The brand found that pregnant women and new mothers like organic and natural materials, so the brand has increased. Underwear for pregnant women The proportion of cotton components in series. Theresa Antretter, manager of the brand division of the US brand, said consumers like cotton's breathability and comfort because of its durability and high temperature washing, which is superior to other materials.