The 9 Step Is To Buy Berluti Customized Shoes.

Speaking of the importance of shoes, many people will quote the Esquire George columnist George Frazier in the 60s of last century: "Wanna know if a guy is well dressed?"

Look down. "

However, this is not a groundbreaking view.

As early as the middle ages of Europe, shoes had the function of distinguishing identity. First of all, people in the lower classes did not wear shoes.

In the crowd wearing shoes, the popular style is "pointed shoes", and the length of the shoe tips represents a person's social status.

Some people stretch their toes in order to boast of their identities, making walking very difficult. They need to use the buckle on their shoes and pull them with their hands to walk.

This has gone far beyond the value of a pair of shoes and has risen to a symbolic comparison.

In the future development, although comfort, practicality or fashion are constantly changing in the design trend, measuring the status and taste of a person on the basis of shoes has become a qualitative judgement basis for people's potential thinking.

People who have the ability to make and change standards are greatly satisfied: they are crazy about certain shoes, and these shoes are also specially for them.

Of course, this is never the world that everyone can get. Take Berluti and its Bespoke art event as an example. This small world has been open for 7 years.

On the last day of June, the Economic Observer "quality life" became one of the two media invited by the mainland of China. In three days, it participated in the 08 new shoe show show held by Berluti in Paris, walked into the Berluti store at 26 Marboeuf street, and experienced the essence of its brand; face-to-face dialogue with the soul of Berluti and the fourth generation successor Olga Berluti.

Strive to give readers a full range of Berluti Empire: craft, inheritance, stories, and emotions.

It's not a derogatory term to entertain yourself and enjoy the fun of the club, which means you have the right to refuse or welcome other things that do not belong to this circle.

What's more, this is not an ordinary Show, in form or slightly rough, but it is indeed full of suspense and surprise.

At 8 in the evening, guests and reporters from all over the world arrived at a hotel on the Perle street in the old city of Paris. Almost all the women wore Berluti shoes except female guests and media reporters.

The site was arranged on the four floor. The staircase was narrow and winding, and the light was not good. There was a white wax on the corner of each layer. All the people lined up slowly to pick up the stairs and crowded into the space. Before the T stage, there were only four messy stools. Most of them could only stand and watch.

Before the show, everyone received a beautifully presented model. From a very personal text, it was more like a group of friends who were making fun of each other.

Mr.P: who is the greatest cook?

No one knows, you can see them everywhere, whether they are the New York stock exchange, the television studios in Paris, in London, Sydney or Shanghai, you have heard a lot about them.

They talked and quarrelled between the two interviews.

But the most powerful man kept silent.

Besides talking about the piano occasionally.

But he is neither dumb nor shy.

He will also talk about recipes, such as lobster or something.

In fact, he is the greatest food critic. "

Mr.B: some people are very elegant and serious, and Alexander dares to try something that looks impossible.

In fact, he is a playboy. When he is talking about how magnificent her house in Paris is, you seem to hear Byron praising an old castle in Switzerland. "

At least 3 of the 21 models are called Mr.S. You can't know their full names and identities, and even their faces can't be seen. A curtain has blocked the parts of the models above the knees. The only thing they can be sure of is that they are the customers of the Berluti custom shoe business. At this time, the unprofessional models try to attract the attention of the audience with all kinds of strange steps. The last one, Mr.L, even brought home dogs.

Ms.B is the only woman in the city. She is a hot worker in Paris. Dior Hommer's short trouser legs and small Berluti new men's shoes disguised her as a man.

To buy a pair of shoes with small sizes!

This is a lot of women who want to wear Berluti, because Olga Berluti hardly makes shoes for women.

Unless you're like Ms.B, she's a good friend.

These people who have been flying spontaneously from all over the world have formed a communication platform.

Until the ten minutes before the show began, they kept talking and discussing each other's shoes - every time it was a new topic, because Berluti never had exactly the same two pairs of shoes.

The first generation of Alessandro: the shoemaker in the middle of 1885, twenty of Alessandro in the year, was obsessed with French fashion and resolutely packed up and went to Paris.

On the way, he went along with a theatrical troupe on the street and made leather shoes for his actors and roles in the years he spent together.

In 1895, Alessandro finally arrived in Paris and worked for ten years as a shoemaker.

Although it is not an inevitable factor, the carpenter's experience in the young age has had many positive effects on Alessandro.

He is good at custom-made leather shoes, and Maison Berluti has been carrying out this tradition in the following one hundred years.

Previous activities will sometimes be carried out in the Berluti store at 26 Rue Marboeuf street, Paris, which is very close to Champs Elysee Avenue, but the shop is still very eye-catching. It is still very eye-catching. Many museums should call it a multi-functional Museum. The display in the shop looks like many years ago. The first floor looks different from the ordinary shoe store. The two floor is decorated as a guest room with a British style club style. The photos of the shoppers and some customers who come to the store to order shoes are hung on the wall, and antique shoes are placed in all corners, many of which are custom-made for some celebrities in history.

Specially designed small kitchens can be served with thin wine. Berluti customers like to feast their friends in this space.

As early as the 60s of last century, Berluti customers spontaneously gathered together to talk about the dream of leather shoes, but the formal SwannClub membership club was established under the organization of Olga Berluti, the fourth generation successor of the Berluti. In order to commemorate the French writer Proust, the name was taken from his first novel, "go to wanwanjia".

At the first party, Olga led 20 members together to do a rude thing for civilized people: take off your shoes, put them on the table, and put your fingers on a small piece of Venice linen. Olga orders. Everyone starts to polish shoes with top French champagne DomPerignon, which is the tradition of European aristocracy.

Nowadays, the membership of the club has grown to hundreds of people. They have no principles but inherited the preference of Proust's gathering. They do not welcome those who are "not interested in sex".

What is the specific expression of "no interest"?

We do not know the rules of club content.

But it is not difficult to generalize with the "interesting people": low key status, high profile love shoes, respect the art behind the craft, and understand the life corresponding to shoes.

This is another common feature of Duke of Windsor, President Kennedy, Japanese emperor, Aristotle Onassis, Picasso, Marlon Barndo, Andy Warhol and Yves Saint Laurent in addition to gender.

The 9 step is to buy Berluti customized shoes: 1., you must be Berluti's guests.

As long as the guests who bought Berluti shoes, their personal data and basic data of their feet will be recorded in the brand database.

2. make an appointment.

The data from foot to leg should be measured from at least 6 to 10 parts, from the whole foot type, foot bone, toe, arch and so on.

3. talk with the shoemaking master. After fully understanding your feet, observe your character and know your identity and habits.

4. material selection.

The shoemaking offers all kinds of leather, colors and styles to choose from.

5. pay deposit.

Berluti's customized shoe service starts at Euro 3200, usually requiring a deposit of 30%.

6. shoe touch finish.

The shoemakers will contact you and visit him. He will communicate with you with the design drawings and the finished shoes.

7. the initial product shoes are completed. The first try shoes must be completed in the Berluti store. The foot measuring Division will enter a perfect foot data.

8. finished products and try them on.

9. the order is completed and the balance is paid.

You can pick up the goods in the store, or send the shop assistants to your home.