A New Marketing Revolution In Garment Industry

With the development of Internet, more and more enterprises begin to attach importance to the marketing platform of Internet, and network marketing is beginning to show the situation that overriding traditional marketing becomes the most important marketing channel for enterprises. Wu Zhiwei of Ruian, Zhejiang clothing For many years, the garment produced by the manufacturing industry has been very popular with customers and consumers for many years. She believes that the apparel industry in the information age needs rapid development. It must follow the trend of the times and enter the development trend of mobile Internet with the help of the mobile Internet platform.

Nowadays, Garment industry The rise of the new generation and the segmentation of the market have greatly increased the demand for dress and fashion. There are many points to be found in finding market gaps and differentiated competition. Market segmentation is developing in depth, from product category, grade, function, marketing mode, service crowd classification, service area segmentation and so on. At the same time, the sharp contradiction between the rapid rise of garment enterprises and the relatively lagging behind of information technology, the sharp contradiction between the original accumulation of clothing owners and the backwardness of traditional management is the basic contradiction of the garment industry. These are the lags behind these problems. Li Ziping, who has great interest in the mobile Internet, has created a new marketing concept, combining the clothing industry with the mobile terminals. Brand clothing The client platform provides more channels and platforms for the development of more apparel industry.

Making use of the network marketing platform to maximize the utilization of resources, Wu Zhiwei said that this is the inevitable trend of the development of the garment industry under the background of the big internet era. It is also the only way for enterprises to constantly develop vigorously under the market competition. Facing the new environment, new economic situation and the new stage of the development of the industry, with the help of the network platform, it is not only the widening of the marketing channel, but also the continuous integration and enrichment of the service business products. A marketing revolution can bring about great changes. Opportunities and risks coexist. This is not only the direction and opportunity for the fierce competition in the market at present, but also the opportunities and risks. Traditional clothing industry The driving force for further development.

Now, our country Clothing industry Overcapacity has become a common understanding. In the past economic crisis, there are always some excellent enterprises "danger" as "machine" and stand out in the competition. Nowadays, in the face of more and more fierce market competition, the whole industry should extend the marketing mode to the high end. Network marketing is an inevitable trend. The era of information society needs a wide range of information sources, more convenient trading platform, more economic operation cost. The transmission industry needs to rely on the platform of mobile Internet to run, which will also bring new marketing times to the whole clothing industry, and will also inevitably push the traditional industry into the "mobile" line.