Jinjiang Shoes And Clothing Enterprises Staged The Olympic Games

There are more than 5500 small and medium-sized enterprises registered in Jinjiang. As a large number of local shoe and clothing enterprises are competing to put advertising on CCTV sports channel, the station was once nicknamed "Jinjiang channel" by local people. In the face of the 2008 Beijing Olympic Games, the smart Jinjiang brand moves frequently, with the help of the grand event to focus their eyes and enhance their brand value. On July 17, at the "Beijing 2008 Olympic Games award ceremony costumes and main award awarding elements" held in Beijing, Qipai group monopolized two of the five Olympic etiquette clothing awards; on August 1 Today, Jinba men's wear officially launched its brand-new "King's return" logo on Huaihai Road in Shanghai Lianjin, vice president of Jinba men's wear Co., Ltd., told reporters that the company invested 89.44 million yuan to obtain CCTV's "insert suit advertisement in the live broadcast of 2008 Olympic Games" after careful consideration. Before the implementation of marketing strategy through the Olympic platform, the company has already had mature sports marketing experience in this respect. For example, the world cup was sponsored twice in 2002 and 2006, and the influence of the Olympic Games is far more than that of the world cup. It can attract the attention of hundreds of millions of audiences all over the world. Making good use of the Olympic marketing will bring economic benefits and promote the spread of brand value. Seven wolf Industrial Co., Ltd., which is listed on the small and medium-sized board, is a brand operator positioning itself for casual wear. Yang Penghui, the company's secretary of the board, said that although the company is not an Olympic sponsor, it will not miss the "east wind" of the Olympic Games, and will enhance its brand image through a deeper and higher-level interpretation of the Olympic spirit. In addition to the huge investment in TV advertising, public relations activities have also become another way for Jinjiang brands to share the Olympic feast. Senior executives of Qipai said that in terms of promotion of Olympic opportunity, the company not only relies on advertising, but also publishes a series of activities through a lot of public relations planning before the Olympic Games. For example, on August 3, the "seven brands · China collar Cup" Fashion China Innovation Design Invitational Competition was held in Beijing, gathering more than ten top Chinese designers to show their understanding and innovative application of Chinese national elements. For example, many volunteers who have signed up for the 2008 Beijing Olympic Games will cooperate with the Beijing Education and Engineering Committee with the logo of "Beijing Olympic Games". For example, there will be 4 volunteers who will work with the Beijing Education Group through the Beijing Olympic Games logo. In addition, some enterprises organized middle and high-level managers and dealers to Beijing to watch the opening ceremony and competition, cheering and cheering for the Olympic athletes. With the hot development of the Olympic Games, the "Olympic strategy" of Jinjiang shoes and clothing enterprises is bound to further heat up, and new marketing means will emerge in endlessly. In this regard, a local brand expert said that the opportunity provided by the Olympic Games for the industry is beyond doubt, but it is also a challenge for the growing shoe and clothing enterprises, and how to choose the Olympic strategy suitable for themselves is crucial.