Huarun Will Dominate The Development Of Retail Industry

< p > August, the domestic retail giant "a href=" http://www.91se91.com/news/index_c.asp "Huarun" /a "Wanjia parent company Huarun entrepreneurship and Tesco China announced at the same time: the two sides signed a memorandum of understanding plan to set up a joint venture, Huarun will hold 80% of the shares, while Tesco reserves only 20% of the shares.

This is the case of the first local retail enterprise to integrate foreign capital retail giants for more than ten years after China's entry into WTO.

In particular, Tesco, the integrator, is the third largest retailer in the world.

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< p > "multi format collaborative development" has always been the basic idea of Huarun Wanjia. Huarun Wanjia Limited has over ten kinds of formats, including not only Huarun's 10000 supermarkets, but also different formats such as Pacific Coffee, OLE boutiques, etc.

With the rise of e-commerce and the continuous rise of the cost of physical retailing, the existence of supermarkets and other supermarkets has become increasingly difficult.

The development of multi industry has become the basic consensus of the future development of retail industry.

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< p > however, the development of multiple formats will also bring about a problem: how to make all kinds of different formats and brands form a combined force to produce a strong combination of boxing? One of the common views of the retail industry is to develop shopping centers and integrate different formats through shopping centers.

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< p > urban commercial development, with the accelerated pace of life, consumers are increasingly rejecting the purposeful consumption. Instead, they want to combine leisure and entertainment with consumption. < a href= "http://www.91se91.com/news/index_c.asp" > shopping mall < /a > essence is a kind of leisure consumption. For this reason, Huarun Wanjia has developed its own shopping center brand "Ode to joy".

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< p > shopping center will be the next step in the development of retail industry. "2013-2017 China shopping center market outlook and investment strategic planning analysis report" pointed out that in 2012, the sales volume of 80 shopping centers in Shanghai was 89 billion yuan, an increase of 7.4% compared with the same period last year. The retail sales revenue reached 72 billion 940 million yuan, catering reached 12 billion 240 million yuan, and the service industry reached 3 billion 830 million yuan, accounting for 81.9%, 13.7% and 4.3% of revenue respectively. In 2012, the newly opened shopping center was 10, and the shopping center built in the area exceeded the square meters, becoming the mainstream of future development.

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< p > if there is any experience in developing shopping centers, < a href= "http://www.91se91.com/news/index_c.asp" > Tesco < /a > China has unique resources and experience.

Former chief executive of Tesco, Shen Jianguo, one of the three swordsmen of the Taiwan commercial real estate, has rented the entire property in Taiwan, placing the Tesco shopping center on the first floor as the main store, and other shops on the floor to invest outside.

After Tesco was bought by Tesco, Tesco became the universal brand of Tesco in mainland China. The name of Tesco is Tesco.

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The idea of "P > more self-contained property instead of leasing has been retained by Tesco in mainland China. Tesco's headquarters in Britain also attaches great importance to commercial real estate.

This makes Tesco China one of the largest retailers in mainland China, despite its poor business performance.

Since its entry into China in 2004, Tesco's commercial real estate business in China has been operating as an independent entity. However, in 2012, Tesco China merged its real estate company with its retail business and acted as a subordinate department of retail companies. It obviously intended to strengthen the combination of commercial real estate and retail.

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< p > self built property has a long investment cycle in commercial real estate. This is the reason why Tesco China has been developing slowly in the past.

But the advantage is that the supermarket is a small profit industry, the cost increase led to Carrefour and WAL-MART are closed shop, self built property has long-term profitability.

At the moment when the local shopping center is in the golden stage of development, the value of Tesco China, which owns a large number of self-contained property, will be rediscovered.

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