Luxury Goods Raise Prices Due To Rising Material Prices

Less than P, at least once a year, the tide of luxury price surges.

In recent years, Hermes released information on price increases, based on rising prices of raw materials such as silk and leather and fluctuations in exchange rates.

In this regard, netizens shouted too much, "this reason is too dull.

When are luxuries priced according to the cost of raw materials?

< /p >

< p > annual a href= "http://www.91se91.com/news/index_c.asp" > luxury goods < /a > brand will have one to two price increases, visited GUCCI, Dior, Celine and other brand counters, found that in recent months, many brands have indeed raised the prices of some commodities, but compared to overseas areas and previous years, this year's action is relatively low key.

< /p >

< p > < strong > Hermes announces that the price will be raised next year < /strong > /p >

< p > recently, the luxury group, a href= "http://www.91se91.com/news/index_c.asp" and Hermes /a group announced plans to raise prices next year, on the grounds that the prices of raw materials such as a href= "http://www.91se91.com/news/index_c.asp" > silk "/a" and leather were up and the fluctuation of exchange rate.

< /p >

< p > the latest performance shows that Hermes sales increased to 1 billion 767 million 200 thousand euros in the first half of fiscal year 2013, an increase of 11% over the same period last year, and net profit increased by nearly 14% over the same period last year.

Among them, apart from Japan, the Asia Pacific region maintained growth momentum, an increase of 17% over the same period last year, and Hermes said that the Chinese market continued to show strong vitality.

But because of the general downturn in the clock industry, the sale of the clock business in the first half of the year fell by 1%.

< /p >

"P" Hermes will attribute the price increase next year to the increase in raw material costs, which will alleviate the impact of exchange rate fluctuations on the brand.

For example, the yen weakened against the euro, while the Japanese market accounted for almost 1/5 of Hermes's global sales.

< /p >

< p > reporter understands the information about the price adjustment plan to the Hermes counters. The other side does not know clearly, nor has he received a definite answer to the Shanghai company.

< /p >

< p > > strong > GUCCI, Cartier, Celine and so on have recently risen in price < /strong > /p >

< p > Dior women's wear counters have also quietly raised the prices of some commodities recently, mainly covering some leather goods.

"Classic Lady Dior series, Diorissimo and other styles of bag prices have been raised, but the magnitude is not large, about 500 yuan.

For example, the original price of 32500 yuan Lady Dior bag, now pferred to 33000 yuan.

Dior shopkeeper told reporters that this is the only price rise since August last year.

< /p >

< p > before Dior, GUCCI, Cartier, Celine and other brands have also been upgraded in the past few months.

< /p >

< p > April, the price of some leather goods of GUCCI was raised by about 5%.

The relevant person in charge of the shopping center revealed.

< /p >

< p class= "P0" style= "margin-top: 0pt; margin-bottom: 0pt"; < span style= "font-family:" span ";" Yu ";"

At the end of April, the price of watches and jewellery was also raised on the whole. The shopkeeper said that the increase was not large, basically within 5%. "The company will adjust the price of commodities from time to time, influenced by the rising cost of raw materials and labor," P said. "--EndFragment--".

< /p >

< p > early May, MontBlanc also raised the price of commodities across the board, and the prices of watches, belts, writing tools and so on all rose by 3%-5%.

< /p >

More than a month ago, Celine also raised part of the price of leather goods, covering its symbolic smiling bag and other packages, and the price range was between 5% and 10%.

< /p >

< p > LV, CHANEL, LOEWE and other brands have not been adjusted in recent months.

Store owners say that CHANEL hasn't adjusted the price for a year and a half. "But its classic price has risen a lot in the past few years, like the 2.55 chain bag, from around 20 thousand yuan in 2009 to 40 thousand yuan now, and the price has doubled in 4 years."

< /p >

< p > < strong > purchasing seller indicates that the increase of overseas is larger than that of < /strong > /p >

< p > "today's friends from the United States sent news, CHANEL from September 1st began to adjust the classic price of more than 15%, that is to say, after September 1st, CF, 2.55, Le boy and other models of the price increase is at least 700-900 dollars, equivalent to 4200-5400 yuan!" the day before yesterday, Miss Zhang on micro-blog lamented her favorite brand, this price increase is aggressive.

< /p >

< p > a seller who is engaged in luxury overseas purchasing told reporters that the price of CHANEL rose in Europe from September to 8%-30%.

"Classic money is going to go up, like CHANEL2.55 is up 20%, and the price of the original package is about 29000 yuan, and now it's nearly 35000 yuan."

< /p >

Besides P, Prada, GUCCI, LV, Dior and other brands have been rising in the European market not long ago, except for CHANEL.

"The main price is the bag.

The discount for Prada and GUCCI also increased, mostly in the range of 8% to 10%, for example, the wallet of Prada discount also increased by 20 euro to 30 euro.

A seller who was buying overseas in Italy revealed.

< /p >

Less than P, since July this year, LV has raised the average price of handbags, wallets and other leather products in the Japanese market by about 8%, in order to counter the weaker yen.

< /p >

< p class= "P0" style= "margin-top: 0pt; margin-bottom: 0pt"; < span style= "font-family:" span ";" Yu ";"

Less than P! --EndFragment--! Many overseas sellers are busy selling goods before selling prices.

"The Lady Dior, which has been recommended by shopkeepers before the price increases, has now been increased by 100 euro and sold at the price before the price rises!" a seller was selling a French patent Lady Dior bag.

< /p >

< p > < strong > industry: China's luxury consumption outflow further aggravated < /strong > < /p >

< p > because of the rising prices of raw materials and labor costs, and in order to maintain brand status, taking into account the psychology of consumers buying and selling, there is a price adjustment for every luxury brand every year to two times.

Under normal circumstances, Europe first adjusted prices, followed by domestic ones, and responded in a month or so.

< /p >

< p > but from the frequency and magnitude of the price adjustment this year, compared with the previous years, compared with overseas areas, the movement of luxury goods in the mainland of China is relatively "low-key".

Analysis of the industry, in the current economic environment, consumers are more sensitive to price.

"Since the second half of last year, the growth rate of luxury goods in mainland China has slowed down. The price increase may be more unfavorable to sales, but in order to maintain the status of luxury brands, we must not increase prices."

< /p >

Less than P, even after rising prices, luxury goods sold overseas are still lower than those of domestic counters that have not yet been priced.

Many industry analysts pointed out that overseas purchasing is a major reason for the shrinking of luxury goods market in domestic counters. The price gap between luxury goods at home and abroad makes Chinese consumers' luxury consumption go overseas.

< /p >

< p > according to the 2013 "China tax exemption report" issued by the Institute of wealth quality recently, China will be the second largest duty-free consumer country in the world, but on the other hand, this year, China's luxury consumption outflow is further aggravated, and only 20% of the people are willing to buy luxury goods in mainland China.

< /p >