China'S Clothing Market Is Closely Linked With International Fashion.

Lian He Shan is a Korean. clothing Designer He once served in the famous Korean clothing brands such as Samsung and attachment. However, reporters met him in Jiangsu, Eastern China. Today, he is a foreigner hired by the famous Chinese clothing brand, "red bean" group. Fashion Designer It has an independent team of designers.

"When I came to red beans, I didn't pay much attention to wages. I wanted to find opportunities in the Chinese market. The Chinese market is much larger than that of Korea. The development of China's garment industry is almost the same as that of Korea before, so in the course of the development of China's garment industry, I think we can help the brand of "red bean". Work is tiring, but it's interesting. "

Lian Shun said that with the acceleration of globalization, China's clothing market is closely linked with international fashion, and Chinese brands and enterprises have great advantages. He believes that with the enhancement of international competitiveness, Chinese clothing brands including red beans are getting rid of the previous situation of single foundry export and creating their own international brands.

Branding is a very important element if you buy it. clothes If you go to a store and have a brand, you will have a brand image in your mind. Therefore, we have been making brand names for decades, and we have shifted from 2008 to branding. Now it is not very good, but the most important thing is to make brand image according to the direction of branding.

At present, the red bean group has two overseas branches in New York and Losangeles, and its products are exported to more than 20 countries and regions.

Besides the cheap crane, the red bean group has recruited many designers, planners, shirt experts and Western-style experts from the international fashion capital of Italy and France to enhance the level of clothing R & D and design. This international cooperation has also increased to the level of institutional collaboration. The red bean men's clothing has also signed a cooperation agreement with ESMOD, a famous professional institution in Paris, France, to train its own senior designer.

This is in fact leveraging the high-end talents of the world, transforming the development strategy of traditional made in China into made by China, creating a world famous brand belonging to China.

In response, Ms. Wang Zhuqian, managing director of the red bean group, emphasized that owning a brand is a very important advantage in the international market competition.

In recent years, although the economic development is not good, clothing has been greatly affected, but the brand clothing has basically not been affected, and no brand has basically been turned off. Why? In fact, a large part of the export is garment enterprises which rely on exports. Some are small businesses and have no own brands. But brand enterprises still maintain steady growth. For example, we had two digit growth last year. What does not brand mean? In fact, many of them are processed on behalf of people. In fact, many of them are hidden in the first place. In fact, many of our costs are increasing, including cotton prices, and more importantly, our advantages are lost, such as labor costs. Why is a brand enterprise not affected? Because it has a complete marketing team, its own brand and its own market. No brand (enterprise) can not get the order. The difference between having a brand and not having a brand is very, very big.

In addition to the huge domestic market in China, red bean also plans to build and expand its brand effect in the international market. In 2006, with the support of the Chinese government, the red bean group joined four Jiangsu enterprises in Kampuchea to establish the special economic zone of Sihanouk. Spin Domestic enterprises such as clothing, hardware machinery, light industry and household electrical appliances enter. In response, Chen Jiangang, vice president of the red bean group, said: "the construction of our park has solved our own" going out "problem, and more importantly, it has set up a platform for Chinese SMEs to go out. They came to our platform to achieve seamless docking of culture, law and language. There are many restrictions on the enterprise going out alone: it is difficult to get the policy support from the other countries. But Chinese enterprises walk to our park just like China's development zones. As a platform builder, we will talk about preferential policies with the government of Kampuchea, and through our government's efforts to establish a framework agreement, the other side will provide a lot of political and legal protection for our platform construction to ensure the safety of investors' assets, including personal safety.

As one of the most famous private enterprises in China, the red bean group does not rely solely on external conditions, but also is not satisfied with being "first". It is actively building its own brand and platform, enhancing its ability to resist risks and participate in international competition. The red bean is a symbol of Acacia and affectionate in China since ancient times, and the brand concept promoted by the red bean group to the international market is also a "Chinese mainstream lifestyle" with deep affection and enthusiasm.