Financial Map For Luxury Goods Management

Luxury investment is becoming more and more popular with more and more investors, just like today's luxury consumption. The use of financial investment to manage luxury goods has also become a new channel for "sensitive" investors.

What is the true meaning of Mount Lu of luxury products? Interested readers may join us in exploring this treasure hunting map of luxury management.

　　 1 the "financial path" of luxury investment

Buy top Luxury goods It is possible to maintain value and increase value, and to buy luxury stock is also likely to make money. Faced with the growing enthusiasm for luxury purchases in China, some keen financial institutions have captured the opportunity and launched related investment products.

Not long ago, HSBC launched the product of "the 106th phase of 2013", which is a financial product linked to luxury stock. The proceeds of the product are linked to three luxury sector stocks, namely Prada (Prada), Coach and Switzerland's peak group. During the investment period of 2 years, the product was observed in months, and the performance of linked basket was observed daily. If the performance of the worst stock is equal to or higher than 96% of the lower limit, then the cumulative annual return of 6.3% can be accumulated. The cumulative return of each observation period will be paid after the end of the observation period. In addition, the product has set up a guaranteed cost structure. Even if the performance of stock in the observation period has not reached the expected high yield conditions, the final product can still guarantee the acquisition of the principal, but in the worst case, the investment return may be zero.

Earlier, the bank also launched products similar to those of luxury stocks, "the global wealth effect index linked to structured tickets". The product is a non guaranteed floating income product, which belongs to QDII products issued by banks. The investment period of the product is 3 years, and the investment threshold is 200 thousand yuan or 40 thousand US dollars. Investors can apply for early redemption every Tuesday after the product is closed for 20 days. As for the product's linked "Fa Xing global wealth effect index", it is reported that it is an index independently developed by the bank and linked to some luxury stocks in the global luxury industry, which mainly reflects the trend of a basket of stocks.

It is understood that the bank issued two similar products in 2012, up to the current rate of 23.3% and 19.29% respectively.

Not only foreign banks have issued luxury products related to wealth management. Some fund companies have also moved in this field. At present, there are two luxury funds in China's market, namely, "the rich world's top consumer goods fund" and "Yi Fang Da Pu consumer goods index enhancement fund", both of which are QDII funds, mainly investing in related stocks in the securities market of the United States, Germany and France.

Founded in July 2011, Wells Fargo, the world's top consumer goods fund, is an active equity fund. According to its prospectus, the fund mainly invested in the stock of the world's top consumer goods related companies, hoping to diversify investment risks through selecting and combining investment targets, and strive to achieve long-term and stable asset value appreciation of fund assets. Its fund assets will be invested in 80% of the world's top consumer company by no less than the stock assets.

And Yi Fang Da standard consumer goods index enhancement fund was established in June 2012, is an enhanced index fund. The original intention of the design is to replicate the S&P Global Luxury Index on the basis of the appropriate management of the portfolio so as to share the returns of the global high-end consumer goods companies. The proportion of its fund assets invested in stock and stock depository receipts is not less than 90% of the net assets of the fund, of which the assets of the S & P global high-end consumer goods index constituent stocks and the constituent stocks are not less than 80% of the assets of the stock and stock depository receipts.

2 the "doorway" of luxury management

By investing in financial products to invest in luxury goods, there are many products, but there are still some basic ways to really get the proceeds to become "winner".

As we all know, luxury consumption is closely related to the global economic situation. Only when the economic situation is more stable and consumer confidence gets warmer, can luxury stocks get the chance of winning. In the investment practice, insiders pointed out that the high price earnings ratio of luxury brands, predictable business development and less investment targets. Therefore, from a long-term perspective, as many studies show that the luxury goods industry will still be on the rise in the future, the possibility of investing in luxury stocks is very large. But the so-called stock market is risky and investment needs to be cautious. The same is true of buying luxury goods stocks. In the short term, if the economic situation is not good enough, investing in luxury stocks needs to be well prepared.

For now, the revival of the global economic situation seems to be bringing new dawn to luxury investment. At present, the European debt crisis seems to be easing, and the EU has begun to step out of the recession in the second quarter of this year. There is also a sign of recovery in the US economy. The rumor that QE3 may quit is spreading in the market, and the US dollar will enter the rising channel in the long term, which shows that the market is optimistic about the future economy of the United States.

Judging from the performance of some luxury companies, it seems that they are doing well at the moment. Statistics show that Louis Weedon, LV, has recorded a 9% operating income growth in the second quarter of this year, which is better than the 7% growth in the first quarter. Gucci (Gucci) parent company Kering grew 9.4% in the second quarter of this year and was also better than the 6.4% growth in operating income in the first quarter. Another luxury giant Hermes Thanks to strong sales in Europe and the Americas, sales increased by 12% in the second quarter to 910 million 400 thousand euros, making the company increase its annual performance expectations, and its annual revenue growth is expected to exceed 10%.

Based on these data, market analysis indicates that with the advent of the peak season of consumption in the fourth quarter of this year, luxury goods belonging to consumer stocks may also rise again, at this stage, or a good time for investors to plan ahead.

　　 3 luxury management will also be "cheating".

Based on the good performance of luxury goods companies in the second quarter, the current revenue from luxury products is still commendable.

According to statistics from the world, as of September 12th, the top global consumer goods fund of the rich countries has achieved 11.79% performance this year, ranking thirteenth in the 68 QDII funds. This year, the weighted average return of 68 QDII funds is only 0.97%, which is significantly behind the average 9.6% performance of 658 stock funds in the A share market, and the average performance of 217 mixed funds 11.12% (the performance of China's small and medium sized companies with the best performance in the QDII fund is 25.07%).

As for the two products issued by the bank in 2012, the current rate of return is 23.3% and 19.29% respectively. But the so-called "flower without a hundred days of red", buy luxury goods can show identity, buy luxury stocks may not be able to make money.

Although the global economy has stabilized and warmer, it is not enough to say that the recovery will be smooth sailing. Recently, a report from Goldman Sachs Gao Hua pointed out that the European Central Bank is still cautious about the decline of recovery and excess liquidity. The report pointed out that the ECB maintained its policy interest rate unchanged at the September meeting and announced no new unconventional measures. Earlier, the ECB's management committee acknowledged that some of the latest data had improved in a prepared statement, but at the same time maintained that the risks faced by the economic outlook were "going downwards". Delagi also emphasized these risks and understated the signs of economic recovery. He said: "I am very cautious about the resuscitation, and I can not convey the joy of it. Everything is just beginning, and the recovery is still slightly budding."

This means that the risk assets in Europe and the US are still at risk when the economic recovery is likely to be repeated.

Not only that, but from these luxury financial products themselves, investment itself also has many risks, and luxury products also exist.

If these luxury financial products are mostly QDII products, many linked targets are priced in US dollars or euros, so the first thing investors should deal with is exchange rate risk. In addition, from the structural design of these products, it is not that luxury stocks have gone up, and these products can make money. Take HSBC's products as an example, the performance of the worst performing stocks is equal to or higher than 96% of the lower level, which can accumulate an annual return of 6.3%, and it is not easy to meet this requirement. Therefore, investors may invest only two years after obtaining only principal protection and get "zero yield". Therefore, financial products linked to European luxury goods industry are also facing some market risks.