Home >

Local Clothing Brand "Mei Hua"

2013/9/18 12:58:00 65

??? 日本語 Fran?ais English 中文

in recent years, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises began to attach importance to brand development. More and more local enterprises began to take brand development as the first step of enterprises. But is there any shortcut in developing brand?

when you go shopping, the big brand stores will be dazzling, but even more dazzling than many brands that you have never heard of, especially those that are unfamiliar with foreign brands, and then sell them at high prices in the mall. Do such brands really have consumers to buy? Why do local brands brand their names? What's the most important part of brand names besides brand names? What is the most important responsibility for developing brand businesses?

enterprise name He Aiyang name .

first is the demand for interests. The price of foreign brands in shopping malls is high, and ordinary brands range from eight hundred to two thousand or even four thousand or five thousand. Even after the discount, profits are also very impressive. In recent years, many foreign brands have appeared in the market, and their prices are much more expensive than those made in China, which generally have to be more than 1000 yuan or even higher.

Although the price of the dress is high, it has been favored by many consumers. Some of the respondents said that the reason why they chose foreign brands was mainly because of their good quality and their unique clothing styles.

, are these foreign brands really foreign products that are purely imported? In this regard, insiders say that although businessmen claim that their clothing brands are foreign brands, the difference between foreign brands is very large.

It is understood that the current market a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a", one is authentic foreign brands, some are imported directly from abroad, and some are processed and sold in the domestic market, but the process, fabric and design links are strictly in accordance with the requirements of foreign brands themselves. There is also a foreign brand that is actually made in China, which is entirely run by domestic garment enterprises, and its design, production and sales channels are entirely domestic, but the brand registration is abroad, and at present, such products are more common in the commercial field; in addition, there is a so-called dress that is not even registered abroad, which belongs to fake foreign products of forged origin.

enterprises are unable to comply with consumer demand /p >

Less than P, the popularity of foreign brands is not only an enterprise's pursuit of profits, but also more consumer demand. If consumers have a "foreign goods are the best" mentality, enterprises will adapt to the needs of consumers, take the brand name, and then mark the high price in the shopping malls or exclusive stores, so that many enterprises will start to brand names to become more and more westernized. Some enterprises will deliberately register their brands abroad. In Italy, Germany, the United Kingdom and Switzerland, where are the fashions, and some enterprises simply take an overseas name. Design, production, factories and so on are not foreign elements. Is the quality of such products reliable? Can price performance meet the needs of consumers?

suitable for foreign trade market demand

Yin Xueqian, a famous intellectual property expert and lawyer in Guangdong Province, believes that the brand name of "foreign name" is precisely under the WTO rules, which is consistent with the principles of Chinese law and market integration.

although many clothing brands like to take the name of the ocean, not every enterprise will get the favor of the domestic consumers by foreign names, but to make the brand into the international market, and make the foreign name a brand. The behavior of the businessman mainly uses the consumer's unbelief in the domestic brand and overly pursues the psychology of the foreign brand, and hopes to deposit the "foreign goods" gold for his brand.

clothing enterprises foreign brands way

the first is to register a foreign trademark through the domestic trademark agency, and to rely on a foreign headquarters office address. The products, production, sales and brand holders are all in China, so that the brand is a well known foreign brand, only goods or Chinese goods, and the name of the foreign brand is reasonable and legal.

In the domestic men's wear, women's wear and underwear brand is more common.

followed by attracting overseas enterprises to become minority shareholders, and then promoting their foreign names with great sincerity.

The reason why many enterprises introduce foreign brands is the same. They do not have to go abroad to register and hang up foreign brands. At present, many brands of children's clothing like to use foreign brands in this way.

minor editor's epilogue:

from the current counters and brands in the shopping malls, the use of foreign brands is not only about clothing products, but also in all aspects of Chinese life. For example, jewelry likes to list Hongkong brand, daily chemical products like Japan, Japan, Europe and the United States, and milk powder is also the case. 50% of the brands in the domestic market are foreign brands!

in fact, "glee" is not a bad thing. This gives consumers more choices. If the quality of products is no problem, the design and price can be accepted by consumers. The development space of foreign brands is very large, and it is easier to enter the international market. Of course, there are new breakthroughs in the local a href= "http:// www.91se91.com/news/index_c.asp" > brand "/a". The brand should be controlled from various aspects such as design, raw materials and workmanship, so as to enhance the enterprise's self-cultivation and make its own national brand.