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How To Win A Clothing Store Under The Line?

2013/9/11 16:43:00 25

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recently, the reporter interviewed found that Shen Cheng a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" shop under the impact of the electricity supplier, sales of "yellow light" or even had to withdraw from the market is not uncommon, but the hot spot clothing store is still no shortage of successors.

Try online shop, try every means to retain old customers......

After several struggles, some of the "old stores" were hard to survive.

electricity supplier takes away 20% customers /p >

Less than 10 a.m. on Saturday, P, when the street clothes shop was coming and going, a shopkeeper, Ms. Wang, embroidered the cross stitch time.

"September was supposed to be the peak season, but if you look at the business, you will know how big the impact is.

Now I sell the similar "a target=" _blank "href=" http://www.91se91.com/ "clothing > /a" on the Internet. The price can be up to half of the price. Let alone the quality, it is true to take away a lot of business.

"Sales will at least decrease by about 20%."

A miss sun, who runs the foreign trade jeans shop at five love street, told reporters.

However, for some new stores, the degree of impact is not only as simple as the 20% sales volume.

"I add 5000 yuan a month to all the costs, and earn 200 yuan a day to get back to the book, but now it is basically not open."

The owner of a trade men's clothing store near Zhongjie told reporters that although the economic environment was bad in August last year, there was a turnover of four hundred or five hundred yuan a day. "Now it is losing money every day, it has already been sold out, but it is really not selling Taobao."

"Like our old store, some old customers can guarantee a little sales, but the new stores are much worse, basically yellow."

A seven year old foreign trade shop owner, Ms Cheng, told reporters that many new shops that had just opened a year or even shorter had hung up the brands of "throwing goods" and "going out".

it is not easy to enter the online store .

the impact of online shops has made many shopkeepers also have the idea of "two pronged" to enter the online store, but at the end of the day they did not die.

"I used to run an online shop, but later I felt that the related procedures, photographs, product descriptions, plus regular audit and other matters were too cumbersome to shut down online stores."

The foregoing foreign trade owner, Ms Cheng, said that in addition, there were only two or three pieces of clothing in foreign trade, with high price and little quantity, and it was not suitable for sale online.

"it is really not easy to enter the online shop in the field of selling foreign trade clothing."

Yao Zhi, who has been engaged in the garment industry for more than ten years, told reporters, "first of all, on the price, there is not much price competitiveness of the 100~200 foreign trade clothing on the Internet.

In addition, a lot of customers in the street foreign trade shops, especially in many old shops, are middle-aged people. They are accustomed to buying on the street and do not buy online. Opening online stores is meaningless to them. "

Yao Zhi also said that with the continuous improvement of the electronic business platform, the energy needed to open online shops will be more and more, and the relative threshold will also be higher and higher. Not only will shopkeepers themselves go through very complicated examination and approval, commodity shelves and customer service processes, many of them will also require the online store to reach a certain level, and will also charge various fees.

business is bad. Housing is still tight.

however, under the background of a general decline in sales, the landlords in the core business area appear to be very strong.

Reporters visited Zhongjie and Wu AI street, and found that even though many foreign trade clothing shops were deserted, there were few signs of "going out" or "pferring".

A salesperson of a real estate agent near Zhongjie told reporters that the small shops suitable for selling foreign trade clothing in the middle street are mostly 10~40 square meters, and also have a larger area.

"But now the housing source is very popular, there are basically few sets of hang out, and there are many other landlords who negotiate with others directly, without intermediaries."

but even so, the chill of the foreign trade clothing industry seems to have spread to the rental market.

When reporters visited the five AI street, some foreign trade clothing owners reflected that two or three years ago, the whole street was a foreign trade shop. The situation was no longer there. Instead, there are now a large number of restaurants catering to spicy hot tea and tea shops.

The reporter consulted a landlord with the shop being renting on the grounds of leasing, and the other party explicitly stated that "restaurant priority" is here.

price advantage is the key to success or failure

a lot of new and old foreign trade shops have struggled in decline, but they have tried many ways to attract customers and increase customer loyalty.

For example, many foreign trade clothing stores have implemented a membership system to give a certain discount, with a discount of 20 percent off ~9.5.

Many foreign trade shops began selling other products such as small ornaments, cups and wallets, hoping to increase profits.

however, Yao Zhi, the industry insider, is not very optimistic about the results of these attempts.

"The most fundamental thing is whether the price can break through and whether we can win the young group that is not the main consumer group. This is the question that we need to think about in terms of physical trade < a href=" http://www.91se91.com/news/index_s.asp "> clothing store < /a >.

If the economic environment remains unchanged, the fierce electricity supplier will also wash away a large number of foreign trade clothing stores in the next 2~3 years.