Talent Advantage Attracts Chinese Clothing Enterprises "Southeast Flight"

< p > 16, Shenzhen, Angela sang, "a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > chairman Li Xiao convened in 2014 spring and summer a target=" _blank "href=" _blank "> clothing > > order meeting, the scene was hot; and he also had an identity -- Wuhan port Sen Xinhui Garments Co., Ltd. responsible person, but Wuhan's order will be held by the end of this year as early as possible.

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The time difference of < p > development cycle reflects the gap between the Han and Shenzhen a href= http:// www.91se91.com/news/index_c.asp > the apparel industry < /a >.

In fact, Li Xiao, who went to Shenzhen to build a high-end brand from Wuhan in 2011, is constantly reflecting on this gap.

This year, the annual sales volume of Shenzhen brand "Shi Hua Bu Lang", which has spent 3 years in operation, is expected to exceed 400 million yuan. However, it has developed 20 years in the Han Dynasty, and the annual sales volume is expected to be 80 million yuan.

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< p > < strong > talent advantages attract enterprises "southeast flight" < /strong > < /p >.

< p > Li Xiao said that in the past 3 years, there were four or five Wuhan a href= "http://www.91se91.com/news/" > clothing enterprises < /a > to Shenzhen's development.

The most attractive business is Shenzhen's human resources.

Although there are many excellent textile and clothing colleges in Wuhan, high-level designers of fashion design and fashion industry are still moving to coastal areas, and it is difficult to recruit high-end brand clothing talents in Wuhan.

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< p > Li Xiao emphasized the importance of local policies to attract talents.

"I was a master of returned overseas in 2011, but I want to settle in Wuhan, but it is very difficult.

Such an environment can not attract more fashion and fashion talents to stay in Wuhan.

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< p > < strong > innovation, in order to avoid the "tragic battlefield" < /strong > /p >

< p > nowadays, Li Xiao's business in Shenzhen is settled in Futian District.

The whole industrial park is not large, but there are 37 listed companies.

The clothing industry and the high-tech electronic industry keep pace with each other. It is the two largest tax pillar industry in Futian District.

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< p > > most of the clothing enterprises in Wuhan are struggling on the edge of small profits. But in Shenzhen, the clothing industry is a "profiteering industry". The profit and tax contribution rate of many enterprises has exceeded that of the auto industry.

Li Xiao introduced that the pricing rate of the brand products made in Shenzhen reached 8-12 times of the product cost, and the gross profit rate of the single product was more than 50%.

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Behind P's high price is still the best seller's ability to innovate.

"Product innovation is always the first and only irreplaceable market discourse power. Do not put yourself on a battlefield that is too tragic."

Li Xiao said, even wholesale products, also need to innovate, such as Shenzhen wholesale boss has been widely used network order, a style dress can do 80 thousand at a stretch, such a large volume in Wuhan is hard to imagine.

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< p > < strong > the government can only "add icing on the cake" to < /strong > /p >

< p > how to revitalize Wuhan's a href= "http://www.91se91.com" > dress industry < /a >, in yesterday's CPPCC held the revitalization of the Han Dynasty dress thematic seminar, experts and entrepreneurs in Wuhan dress industry.

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< p > > Wuhan a target= "_blank" href= "http://www.91se91.com/" > textile < /a > professor Zhong Anhua suggests that institutions and large enterprises should join the group with the world's first class fabric suppliers. Fu Jie, President of Giovanni apparel company, believes that Wuhan should focus on training a number of clothing benchmarking enterprises to form a strong brand.

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< p > Li Xiao believes that the government can only "add flowers to the cake". To rebuild the image of Han style clothing, the key is to rely on the efforts of the enterprise itself.

"The boss of Wuhan should go out more and have the courage to authorize professionals to do professional work and to step onto the capital market as soon as possible.

China's apparel industry has inevitably been decentralized and concentrated. Now that it is not big, many small businesses will be eaten. "

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