Wenzhou Footwear Export Situation Appears "Inflection Point"

In September 17th, Wenzhou Customs announced the import and export situation of our city from 1 to August. In the first 8 months, the total import and export value of our city was US $13 billion 590 million, and the exchange rate factor (the same below) dropped by 0.99% compared with the same period last year. Among them, exports of US $11 billion 900 million, an increase of 0.23% over the same period, and imports of US $1 billion 690 million, down 8.81% from the same period last year. The trade surplus was $10 billion 210 million, an increase of 1.9% over the same period last year. Wenzhou's foreign trade ranks seventh in the province.

Although the import and export value of Wenzhou in 1-8 months is no match for other foreign trade cities in the province, its export value has not increased a little over the same period.

"Turning point" appears in export situation

In the first half of this year, except for February, the export volume of every month in our city decreased year by year. In March, the export value dropped to US $780 million, the largest decrease of 37.9% this year. In the 4-5 months, the export value rebounded to US $1 billion 240 million and US $1 billion 470 million, a decrease of 10% over the same period. In June, the export value increased to US $1 billion 670 million, compared with the previous year, the "rapid narrowing" was 1.24%.

7, in August, while the export value of our city increased, the "+" number appeared. In July, the total export value of our city was 1 billion 870 million US dollars, an increase of 6.97% over the same period last year, and exports of US $1 billion 880 million in August, an increase of 4.02% over the same period last year.

According to traditional experience, foreign trade enterprises have estimated that the export situation will improve in the second half of the year, because orders will increase in most industries in the second half of this year. But a long-term concern about the situation of our city's foreign trade experts warned that in June and July, the traditional delivery season, the increase of orders may be seasonal rules, so we can not rely solely on the monthly data to be good and blindly optimistic. When the European Union, the United States and other Western markets have not yet fully recovered, enterprises should not rely on single market, try to develop new markets, but also pay attention to enhancing brand value and learning business means. The government needs innovative services.

　 　 shoes Class export values hit a new high this year.

From the data, electromechanical, shoes, clothing In the 1-8 months, the export value of the products in the first five places, including electromechanical and footwear accounted for 67.84% of the total value.

7, August, footwear exports successfully counterattacked, more than mechanical and electrical products began to "lead". In August, Footwear export It is worth 672 million US dollars, accounting for more than 30% of the total export value in August, a record high this year, an increase of 11.39% over the same period last year. And the overall development momentum of footwear this year is also very good, except for the 3 and April year-on-year decline, and other months have varying degrees of growth. In addition, footwear increased by 50% in June, and increased by 35.1% in July.

Wenzhou City Shoe leather industry Xie Rongfang, executive chairman of the association, believes that the increase in the value chain of footwear exports in 6 and July is due to a slight recovery in market demand in Europe and the United States, and many footwear foreign trade enterprises have begun to take orders next year to counter season production. This year's year-on-year growth is due to the improvement of the unit price of shoes and the expansion of new markets.

It is said that due to the increase of raw materials and labor costs and the increase of the added value, the average price of Wenzhou shoes exported in the first half of this year averaged 6.33 US dollars, while the average price of shoes exported in the whole country was about 3.5 dollars, and Wenzhou shoes would become "expensive" in the second half of the year. Of course, the high price can not conceal the embarrassment of profit dilution.

"While actively leveraging the European and American markets, Wenzhou shoe enterprises We are stepping up the expansion of bilateral trade with Russia and vigorously expanding markets such as ASEAN and South Africa. Xie Rongfang said.

Improvement of export situation in traditional dominant industries

Other traditional industries, such as Electromechanical, on-off protection circuit devices, glasses and other other industries, have experienced a year-on-year decline in the first half of the year, and have also seen year-on-year growth in 7 and August.

Clothing and clothing accessories have always been "flower visiting" on the list, and the export value in 1-8 months has also increased steadily, in July. Clothing export It has exceeded 200 million yuan. However, the export data of clothing industry also revealed a problem: except for February this year, the export value of such commodities has been negative year-on-year, although the decline in August and August has narrowed to less than 10%.

According to Zheng Chenai, President of the Wenzhou clothing trade association, Wenzhou's clothing exporting countries are mainly European Union. This year, the market recovery rate of EU countries is not fast, which is the main reason for the negative growth. By contrast, the recovery and development of the US market are fast. Therefore, last month, 30 foreign trade clothing enterprises in Wenzhou set up an "offshore exhibition platform" in Losangeles, Wenger, Losangeles, USA. Latest fashion (exhibition platform) Limited will take Losangeles as the center to radiate the market in North and South America.

The export market is still dominated by the developed countries such as the European Union and the United States. The 1-8 largest export markets in the three months were the European Union, the United States and Russia. Among them, exports to the European Union amounted to 3 billion US dollars, a decrease of 1.4%; exports to the United States amounted to US $1 billion 570 million, an increase of 0.8%; exports to Russia increased by US $1 billion 130 million, an increase of 24%.