"Hypermarket Model" Has Become A New Mode Of Sports Apparel Sales In China

< p > recently, the world's largest "a href=" http://www.91se91.com/news/ "sports goods < /a > retailer sports has jointly opened the first sports supermarkets in China, the 54 shops in Fuzhou and the Huli store in Xiamen officially opened, which has made the domestic sports retail industry more variable.

Before that, the domestic sporting goods market was almost monopolized by single brand stores.

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< p > < strong > adverse circumstances throw olive branch < /strong > /p >

< p > Intel sports group is the largest seller of Adidas and Puma, and is also the most important sales channel for Nike.

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Retail sales totaled 10 billion 200 million euros (about 82 billion 792 million yuan) in fiscal year 2012, the highest in P.

But the cooperation is still risky in the industry.

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< p > according to the 2012 white paper on the development of China's sporting goods industry, the main industry listed companies in 2012 realized a total sales of sportswear sales of 8 billion 394 million yuan, down 29.69% compared to the same period last year, and realized sales of sports a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > sales income of 7 billion 547 million yuan, down 19.28% compared to the same period last year, all of which declined for second consecutive years.

In addition, as early as January 2011, Gome sports 5 year plan announced that "in the next 5 years, Gome sports plan will set up hundreds of large stores in the whole country", but only in the past year, Gome sports went out of business with only two stores closed.

At the same time, two other sporting goods, such as a href= "http://www.91se91.com", "retail brand" /a, Baosheng international and baidunbo, are not ideal at home, and it can be said that the domestic sports retail industry has been in a downturn.

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Not only that, but according to the semi annual report released by Xinhua recently, net profit fell 80% in the first half of this year, and 5 stores have been closed this year.

In the face of such a "dilemma", it seems that Intel doesn't care. "This cooperation is the initiative put forward by Intel sports."

Xinhua capital Dong Mi Gong Yan Bing said with a smile.

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< p > "we hope to open 80 to 100 stores by 2018."

Although the industry situation is not optimistic, but for this cooperation, the ambitions of both sides are not small.

Xinhua has signed the main franchising agreement and exclusive brand licensing agreement with Intel sports. Xinhua has launched the franchise business authorized by inter sport in Fujian, Guangdong, Hainan, Guangxi, Guizhou, Hunan, Jiangxi, Hubei, Anhui and Zhejiang.

Its existing sporting goods categories include, but are not limited to, Nike, Adidas, Puma, Alex and so on, with a fixed term of 10 years.

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Under the harsh industry background, the cooperation between Intel and Xinhua is more of a p test.

For Xinhua, survival in sporting goods retailing is more important than anything else.

But it is not easy to survive. The market share of the famous international sports brands such as Nike and Adidas is 70% in the hands of BELLE sports, and Baosheng international, Shenzhen leading, Shanghai sharp, Shenyang Peng DA and Sichuan strong wave agents. If you want to win a cup of war, you must have a stronger supply chain.

This is the advantage of Nike sports, Adidas, Puma, Ai Shi Ke and so on nearly 30 a href= "http://www.91se91.com" sports brand /a.

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< p > and the abundant commercial real estate resources of New Huadu Group is one of the most important reasons for Intel sports to see Xinhua.

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< p > compared with the "ambitious" Xinhua sports and Intel sports, the domestic sports retail industry is in the throes of pformation.

Last year, Lining, Anta, PEAK, 31st degree, China trend, XTEP and other sports brands generally closed at least 3000 stores.

In response, BELLE CEO Sheng 100 pepper said: "no matter in Europe, the United States and Japan, sales channels are diversified, but China has only one brand store now, and I believe it is time to grow new mode."

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< p > cooperation between Intel sports and Xinhua capital just fills the market gap of sporting goods stores, and satisfies consumers' "one-stop" shopping demand, reducing the restrictions on sports goods brands to consumers, from original reliance on a brand to relying on the whole store.

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< p > there is no doubt that there will be more subdivided retail formats in different markets in the future. The coexistence of hypermarkets and < a href= "http://www.91se91.com" stores and /a will become the mainstream.

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< p > for the domestic sporting goods market now monopolized by brand stores, the hypermarket model will inevitably become a profound driving force for the pformation of the industry.

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