Mid Autumn Holiday Promotes Family Consumption

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The first small holiday in Zhejiang golden autumn Shopping Festival is the Mid Autumn Festival.

Yesterday was the first day of the mid autumn festival long holiday. The reporter learned from some shopping malls in Hangzhou that the consumers who took advantage of the holiday shopping mall increased significantly. Compared with other holidays, during the Mid Autumn Festival, this festival focused on reunion, and the consumers who came to the family accounted for a large proportion, which led to the sale of children's clothing, leisure sports and other commodities.

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< p > < strong > family moved < /strong > /p >

< p > < strong > shopping mall < /strong > /p >

< p > the mall is not open yet, but there are many customers waiting at the door.

In yesterday's Hangzhou Tower, Yintai, ba100, and other shopping malls, such as "shopping and so on" a lot.

On the flyover of Hangzhou Tower, consumers waiting for the opening of the mall are almost full of the overpass.

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< p > in addition to the increase in passenger traffic, compared with the usual peace, there were many customers who went shopping yesterday.

There are young parents with just learning to walk children, there are also young people with their parents, and even many are a family of three generations together to shop.

Miss Wang, who lives in two West Road, took her parents to visit the impression city yesterday morning. She ate at her grandmother's home by the way. Coincidentally, many of the diners who were eating at her side were with their parents.

"Usually busy with work, parents need to be taken care of at home, and they are seldom allowed to relax together on holidays."

Miss Wang told reporters.

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< p > reporter learned from some shopping malls that the mid autumn holidays are good weather. Many customers go out shopping and look for food, and the family customers in the shopping mall account for at least six or seven.

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< p > < strong > parent child shop < /strong > < /p >.

< p > < strong > hot, < /strong > /p >

< p > some young three families have become the main force of shopping malls yesterday.

In the < a href= "http://www.91se91.com/news/index_p.asp" > Yintai City < /a >, this scene is particularly obvious.

"Some time before the trial business, there are about 2000 guests in the shop one day, and it is estimated to be over 10000 today."

The king of children, who opened on the first floor of Yintai City, became one of the most crowded places in the shopping mall yesterday.

According to Liu Wangjun, general manager of the store, yesterday was the first day of the official business of the store. Many customers came to queue early, so the shop had to open the door early, so that the children who couldn't wait to play in advance.

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< p > don't underestimate these businesses that focus on mother child business, and children's business has become the best momentum at the moment.

In many Chinese families, the phenomenon of a child driving six adult purses can be found everywhere.

The location of children like Wang is to satisfy the one-stop shopping needs of baby children and expectant mothers. There are 4 major theme pavilions in the fashion and fashion wardrobe, the delicacy kitchen, the dreamy living room, and the playground which do not want to go. In fact, as long as the children can come and do not want to go, mom and dad are willing to spend other consumption here.

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< p > "children play here, the single charge is 50 yuan."

Liu Wangjun said, but there are still many customers' shopping needs, so it is not unusual for the price of the child to reach four hundred or five hundred yuan.

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< p > < strong > small holiday, driving < /strong > < /p >.

< p > < strong > family consumption > /strong > /p >

< p > for the Chinese people, the Mid Autumn Festival is about reunion, so the mid autumn holiday is a good time for family reunion. After busy work, I have plenty of time to accompany my family.

This is also reflected in yesterday's consumption.

Yesterday's shopping malls, < a href= "http://www.91se91.com/news/index_c.asp" > children's wear > /a > a href= http://www.91se91.com/news/index_c.asp > Leisure Sports > /a > gold jewelry are better selling products.

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< p > for example, the sales increase of children's clothing is very obvious.

"Ordinary children's clothing sales accounted for 2%~2.5%, today accounted for 4% of total sales."

Hangzhou Tower responsible person said that this is driven by family consumption.

Sales of sports brands and digital products are also very strong. By yesterday's afternoon, around three p.m., these brands had already completed their daily sales.

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< p > reporters learned from Yintai West Lake store and Suning merchants that the sale of digital products will be stronger because the new Apple phone 5S and 5C will be listed today.

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