Will The Clothing Industry Return To The "Made In The United States" Dream Come True?

The survey shows that young people in the United States have less than 20% intention to buy American made products.

Nowadays, a lot of them are sold in the United States. Clothes & Accessories They are all made in China. Therefore, the apparel industry has become a key link in the development of domestic production in the United States. In the statistics of the Labor Statistics Bureau of the Labor Department of the United States, clothing The industry will no longer have the splendor of the 50 and 60s of last century. However, the growth of China's remuneration has also promoted the outsourcing of some companies to the production in the US. A study by the Boston consulting company, entitled made in America (again whymanufacturing will return to the US), shows that due to the sustained and rapid growth of labor costs and the appreciation of the renminbi against the US dollar, the manufacturing enterprises will move out of China in large quantities in the next 3 years. manufacturing enterprise Will return to the United States.

The report points out that China's labor cost is expected to reach US $4.5 per hour by 2015, reaching 19% of us labor costs. According to the report, in view of the fact that the production efficiency of American skilled workers is far higher than that of China, after adjusting this factor, the US made in 2015 was only 39% higher than that made in China, and concluded that the manufacturing industry would return to the us then. Analysts pointed out that the United States intends to take back the manufacturing industry, which has its strategic significance. When the United States was prosperous, it developed itself into developing high-end financial services such as finance, leaving hard work, high pollution and low value-added activities on the other side of the Pacific. But the problem is that only high-end services such as finance can not solve the 300 million national employment. So today, when 1 out of 10 Americans are unemployed, the US government has to plan to reclaim manufacturing to create jobs.

Although the cost of domestic production in the United States is still higher than that of overseas production, many American designers believe that the difference between domestic production and foreign production is smaller than the period of transport cost and turnover. However, there are still many operational problems.

The US manufacturing movement made a significant progress in the beginning of the year: WAL-MART promised to produce 50 billion of its goods in the United States in the next 10 years, and the United States made 2/3 of WAL-MART's products. The US government is very supportive of WAL-MART's actions, and says it extends the game to games. clothing Pet products, high-end electronics and other industries. A hosiery manufacturer co operating with WAL-MART has also caught up with the trend and issued a pledge to expand its "sock initiative" made in the US in 2014. The president of the socks manufacturer said the move would create at least 100 jobs to promote the development of domestic manufacturing in the US.

As retailers and brands strengthen their domestic procurement, one important finding is that the older consumers are, the more concerned about the origin of the clothing they buy. The findings suggest that the fashion brands that want to produce higher priced clothing in the United States may face a marketing challenge. Especially if their brand positioning is young consumers. Perhaps American consumers tend to have a preference for American manufacturing, and their goal is actually good quality and low price.

In April, Gallup surveyed more than 1000 American adults by telephone. The results showed that in the past few months, 45% of respondents had deliberately tried to buy products made in the United States, and 55% did not. When the results were subdivided by income and political affiliation and other demographic attributes, they found that no single factor had any effect on the outcome. Interest in manufactured goods in the United States is directly or even directly proportional to the age of consumers: over 3/5 (61%) of people aged 65 or above indicated that they would specifically buy products made in the United States, which fell to 53% in the 50 to 64 year olds, and decreased to 45% in the 30 to 49 year olds.

These results are similar to those of a product dynamic tracking organization. Last year's study showed that 89.2% of respondents aged 65 and over said they always "always or normally" pay attention to the origin of their products. This data dropped to 70.9% among people aged 18 to 24, slightly lower than 72.9% of those aged 25 to 34.

Jeffrey Jones, editor in chief of Gallup, said, "older people tend to be more patriotic, perhaps because older Americans see the American manufacturing base eroded and pay more attention to the problem of the country of origin."

Jones also argues that unlike older people, younger generation of Americans are more accustomed to buying imported products, from cars to cars. Overcoat 。 They grew up in the era of free trade. At the same time, young people in the United States are more directly facing the downturn in the job market, and they are burdened with student loans and other pressures.

Of those who are willing to purchase products made in China, 32% said they would do so to support the country and patriotism. 31%, it is meant to "maintain or create employment opportunities for the United States". 20% of us simply say this is good for the US economy. 13% of us equate American manufacturing with better quality and products, and only 3% do not believe it and do not want to buy products made abroad.

Of course, for most people in the United States, manufacturing industry The future is still worrying for them, not only because of the embarrassing employment rate, but also because in the United States, except for the fast pace of work in metropolitan cities, the pace of life in small and medium-sized cities where manufacturing bases are located is often very slow. At four p.m., the workers had no idea about their work and planned to take a rest. By half past four, the parking lot was empty, and the workers drove home to enjoy the "sacred and inviolable" family time. "Lazily scattered to work, and go home safe and sound". If you want us workers to have classes on weekends, it will be theoretically unpractical. They will decline all kinds of reasons such as "family illness" and "weekend travel". It is almost impossible to work overtime on weekends. The US economy is dominated by service industry. Its output value accounts for about 70% of GDP in the United States. The proportion of manufacturing industry is very low, while the proportion of China's manufacturing industry accounts for about 40% of the total value of GDP. The Asian Department represented by China has become an efficient representative. China has the mentality and reality of the world factory, and China has a larger market than the United States in the apparel industry. More importantly, the most complete division of labor among the Chinese workers' tolerance, hardworking and apparel industry has become the most powerful global competitiveness. Too many national and cultural factors beyond the "cost figure" will hinder the return of manufacturing to the United States. Apparel industry The "made in the United States" may be just a wishful American dream of the US government.