International Brands Are Launching E-Commerce Business.

Less than P, not long ago, Goldlion made a consumer oriented market survey.

< /p >

< p > "there is an interesting finding that some customers feel that Goldlion is suitable for older people and is not suitable for themselves."

So Ceng Yongkang asked why they had such an idea.

< /p >

< p > "he has this idea not because of our style, but rather that we haven't seen our advertisement in the media for a long time."

Ceng Yongkang, the deputy chief executive of Goldlion group and chief executive officer of mainland China, has some ideas.

If you don't show up in the media for too long, consumers will think you are out of date.

After understanding the idea of consumers, he felt that it was time to change the brand name of Goldlion.

< /p >

< p > "we need to update consumers' impression of brands and let them know that we are still the leading brands in the market."

At the very moment, when the brand was founded 45th anniversary, Goldlion launched a series of brand innovation actions.

< /p >

< p > younger product < /p >

< p > 1968, the famous patriot, the highest honor medal in the Hongkong title system, Dr. Ceng Xianzi, the winner of the Bauhinia medal, founded the Goldlion brand in Hongkong.

Over the next 20 years, Goldlion products expanded rapidly from single tie to high quality fashion leather and men's fashion and accessories, and officially entered the Chinese mainland market, becoming the most popular high-end men's clothing brand.

< /p >

< p > it is undeniable that in the 90s of last century, Goldlion was the brand name of many people.

However, over time, once "fans" are getting old, the challenge Goldlion faces today is how to attract young customers.

< /p >

< p > "this is very important for our future growth."

Ceng Yongkang said.

< /p >

In August 28th, when Goldlion held the 2014 spring summer new product conference in Guangzhou, "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a times "reporter saw the change of the brand in product design.

< /p >

< p > in the 2014 spring and summer products of Goldlion, the classic business series has added fine and light blue suit to the single product while continuing the excellent craft. It brings a pleasant spring and summer breath.

Morocco, ocean and technology can deliver the brand of Goldlion.

< /p >

< p > Morocco series takes North Africa garden as creative inspiration, and Arabia culture and modern western culture intermingled and created a rich and colorful collocation. The strange print patterns and unique brick red colors originate from the tropical area are presented in this season's "a" _blank "href=" http://www.91se91.com/ "dress" /a ", which is just like the revival of the ancient legend. Bold colors and gorgeous decorations outline the Royal extravagant customs of distant lands.

< /p >

The combination of pparent fabric and hi-tech glossy fabric reflects the sense of line without trace. The flow of leaping with fluorescent ribbons conveys the fashionable attitude of young urban men in P.

< /p >

< p > "we are now doing the 2014 autumn and winter series. There are many new concepts and new teams have been set up.

After a complete market survey, there is a lot of information needs to be integrated, and then re interpreted through product.

Ceng Yongkang said, "we have to wait for the best time to make Goldlion become China's first choice men's clothing brand."

< /p >

< p > more than 1000 stores and counters nationwide, and established a mature and stable sales channel and network throughout the country.

Through years of efforts, Goldlion has achieved impressive sales results in China. Its annual sales volume is more than 1 billion yuan, and its turnover is more than 2 billion yuan, and it keeps two digit growth every year.

< /p >

Relying on the brand's existing cognitive rate and its share in the domestic market, Goldlion P is accelerating the pformation of terminal retail, improving customer management concept, improving consumer shopping experience and services, and actively improving the internal management and supply chain capabilities based on the general direction of wholesale and retail sales.

< /p >

< p > according to the press, Goldlion adopts the market expansion mode which is directly operated by the first tier cities in Beijing, Shanghai, Guangzhou and other regions.

Then, when some international brands have abolished the trend of agent pformation, will Goldlion also increase the proportion of direct investment? < /p >

< p > Ceng Zhiming's answer is very clear.

"What we want to raise is not the proportion of direct companies, but to encourage agents to open their own stores and participate more in retail business."

< /p >

"P", such encouragement does not stop in verbal terms. In the 45th anniversary celebration, in order to encourage agents and distributors, Goldlion awarded awards to agents at all levels, thanking them for their contributions to Goldlion brand over the past few years.

In addition, Goldlion also issued the "retail self employment ratio Award" in order to effectively increase the proportion of retail self run agents.

< /p >

Such a change is revealed in the 2014 spring and summer new product conference in P.

In the hotel where the dealers stayed, each partner received Ceng Zhiming's thank-you letter and a customer satisfaction questionnaire.

Such questions as "whether you are satisfied with the style of the goods you will order", "whether you are satisfied with the timing of the selection of goods," "whether this order will enhance your confidence in Goldlion brand" and other issues reflect the determination of this brand to win with partners.

< /p >

< p > do shop with quality sense < /p >.

< p > August 29th, Goldlion brand Tmall flagship store began trial operation.

This is just Goldlion's first step in channel reform.

< /p >

"P >" in October, our official e-commerce website will be launched. We will open flagship stores in other e-commerce platforms in the next two years.

We should try our best to adapt to the shopping habits of consumers, especially the younger generation of consumers.

Zhang Bufan, general manager of marketing department of Goldlion (China) Co., Ltd.

< /p >

< p > "customers choose not only products but also channels.

China's electricity supplier channels are developing very fast, and Goldlion naturally needs to provide this option. "

However, Yongkang has stressed that because of the difference between the customers in the electricity supplier channel and the traditional channel, Goldlion will also make adjustments when launching the electricity supplier business.

However, any adjustment must ensure the core value of Goldlion.

< /p >

< p > Goldlion will not move all product lines to the Internet.

"We have too many product lines, so we only choose to buy online, which is convenient for consumers to buy, such as ties, shirts, and some simple Western-style clothes."

Zhang Bufan advising customers to buy suits or go to physical stores.

"Because we will provide consumers with good service and experience, so that you can buy a more suitable a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > before you know it doesn't fit.

< /p >

< p > "you can buy clothes without trying it on. This is the convenience brought by e-commerce, but it also has its limitations.

It's not that e-commerce can replace the traditional retail terminal, which is unforeseeable, because buying is a very complicated matter. If you really want to try it, you have to feel the fabric before you know the good or bad.

Zhang Bufan said.

< /p >

< p > Goldlion will not blindly follow suit when it comes to online business.

"Our website and shops are of great quality."

Zhang Bufan said, "regardless of the price, whether it is a suit of ten thousand yuan or a one thousand yuan suit, Goldlion is sure to be the best quality at this price. This is the idea that we make this brand."

< /p >

< p > many traditional brands regard the channel of electricity supplier as the "sewer" of inventory. Zhang Bufan does not agree with this practice.

"Now many international brands are launching e-commerce business, they are not using this channel to dump goods."

< /p >