Valuable Observations And Reflections At The International Federation Of Spinning And Weaving

< p > observe < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > industry can have multiple angles.

From economic, technological, cultural and social to macro, meso and micro, and even at home and abroad, it seems that the phenomenon and essence of industry development can be observed.

However, our knowledge, ability and experience are limited. Observation and thinking are mainly focused on the areas we have to talk about - the economy, the industry macro with the perspective of reality and the future.

Write these words, do not dare to assume the "think tank", only to help and inspire readers.

< /p >

< p > today as the opening of the "industry observer" column, I would like to make some exchanges on the "a href=" http:// www.91se91.com/news/index_c.asp "International Textile Federation < /a > 2013.

Overall, this year's International Textile Federation annual gathering is not as popular as before, but some topics are worth pondering and thinking.

< /p >

< p > how to evaluate the current economic situation in the euro area? This seems to be beyond the field of textiles.

The chief economist of Bremen Bank of Germany, speaking in the keynote speech of the "eurozone deficit crisis - the sudden improvement of the world economic situation", believes that the European economy is not bad in essence. Especially the majority of the countries in northern Germany and the non euro area have been on the upward trend. Although the unemployment rate in the southern countries such as Spain and Portugal is still high, they can not represent the mainstream of the euro zone economy.

To a certain extent, the sovereign debt crisis of the euro area countries is "manufactured" by the international credit rating agencies controlled by the United States. It is the result of kidnapping by the United States and the British controlled international public opinion media.

These analyses bear obvious European self dignity and self-consciousness, but it is debatable to blame all the European economic recession on the conspiracy of the United States.

< /p >

< p > > a href= "http://www.91se91.com/news/" > cotton < /a > is still the focus of discussion.

Representatives from relevant institutions in Europe and the United States believe that cotton is an environmentally friendly fiber product. Cotton does not compete with grain. Cotton Ecological identity reflects sustainable development. DNA analysis can effectively detect pgenic cotton.

The decryption method of human gene is applied to cotton detection, which shows special innovative significance.

Participants questioned some questions about China's cotton policy and its adjustment: how does the Cotton Subsidy Policy of the Chinese government operate and benefit? What impact will China's cotton industry have on the international market and whether it will impact on the export of cotton in neighboring countries? These problems indicate that the eyes of international cotton suppliers and traders are closely watching the direction of China's cotton policy.

< /p >

< p > the main viscose suppliers from Europe criticize China's cotton policy, which has affected the healthy development of < a href= "http://www.91se91.com" > short fiber < /a >. It is clear that overcapacity has led to the overall loss of China's viscose industry.

The ABTF foundation of Germany introduced the sustainable development concept of developing African cotton, which enabled participants to know that production and extension of cotton is a necessary means to support agriculture and economic growth in Africa and to explore the possibility of developing the textile industry chain in Africa, not just selling cotton.

< /p >

< p > Digital retailing has become the most important topic of discussion.

This year's ITMF annual meeting unexpectedly introduced digital marketing into the first theme.

The invited guests have practical experience, focusing on brand building in the digital age and how to develop mobile commerce.

David Ross, from the British WPP group, believes that the brand control in the digital age must be parallel online and offline, traditional channels can meet people's social needs, network sales are more convenient than cheap, online shopping can not be seen and touched, and brand is the key to trust.

Mr. Tepa, who once worked for NOKIA, suggested that the possibility of mobile communication technology making people participate in digital sales is increasing. Payment and logistics must provide reliable protection. Enterprises should have corresponding entity strategy and strategy system in dealing with mobile purchasing and trading.

In this regard, we emphasize that digital marketing pformation is not to replace traditional retail channels, but to give full play to their unique advantages and balance the strength of production and market.

< /p >

< p > technical textiles are still the most creative field in European industry.

Although the European textile industry has been affected by the euro zone economy, the overall boom has declined. However, driven by diversified demand and production, research and development, technical textiles, as the industry's innovation base, are still very strong.

Representatives from European Union countries are full of confidence when talking about new applications of textile technology in medical, environmental protection, construction, water conservancy and other fields.

Spanish textile scientists predict that 3D printing will enable consumers to create "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "from home".

Germany's company has demonstrated the high quality applications of carbon fiber in aviation, automobile, sports equipment and Western musical instruments.

The great wisdom of Europeans in these fields shows that technical textiles are still promising.

< /p >

Less than P, the hot topic of the International Textile Federation annual conference is helpful for us to see and grasp the hotspots and future trends of the global "a href=" http://www.91se91.com "textile industry < /a".

Next year, the International Textile Federation annual meeting will be moved to China. We expect to get more valuable observations and thoughts from it.

< /p >