Hong Ke Long'S Acquisition Will Be Renamed In The Future.

< p > recently, 24 hung Chi lung stores in the province were quietly renamed.

Some people in the industry believe that as the largest local retailer in Jiangxi, which is considered by the industry to be the most promising, Hong Hong long has finally sold its retail business, and the loss of its brand is regrettable.

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There are many reasons for "P >" /p >.

< p > it is reported that Hong is the largest local chain retailer in Nanchang province. The total number of stores in the province is 24, with the exception of 14 in Jingdezhen, the store has also expanded to Jingdezhen, Fuzhou, Jiujiang, Yichun, Xinyu and other places, most of which are 20 thousand square meters of shopping centers, many of which are the largest shopping centers in the region.

In 2010, China ranked first in the top 100 chain stores, ranking eightieth in annual sales of 3 billion 280 million yuan.

But in 2011, Huarun Wan bought 3 billion 690 million Hong Kong's subordinate department stores and supermarket businesses, all of which were officially renamed in the near future.

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< p > there are divergent opinions about the reasons why Hong Long sells his trump card.

The most talked about is that when he was engaged in real estate development in Chongqing, he encountered financial difficulties and had to sell the company to solve it.

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< p > reporter told Xiong Xianzhong, chairman of Nanchang, he declined the interview and said, "the company does not have a lot of business in Nanchang. It mainly invested in other provinces and rarely goes back to Taiwan."

However, Hong Kun long insiders say that since the group entered the real estate industry in 2004, the profits of the real estate industry have contributed more than half of the group, and the development speed and scale are faster than that of the retail industry. The sale of the retail sector is due to the consideration of centralized management and operation energy.

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The renamed name of "P" > Hong Ke Long store has also triggered a discussion of "a href=" http://www.91se91.com/news/index_c.asp "department store" /a ".

"This is the behavior of an enterprise's own capital allocation. To a certain extent, enterprises must look for new profit growth points. It is understandable to consider from a businessman's point of view."

Nanchang joint commercial operation company responsible person thinks.

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< p > "e-commerce in recent years has a great impact on traditional retail industry.

In the face of competition, the traditional retail industry must be pformed, and more energy and manpower should be invested in the pformation.

Jiangxi Haotian industrial company responsible person said, he felt that the problem of funds is not necessarily as the outside world, any enterprise has its own strategic direction, no time to consider giving up this may be the cause of Hong Kong's retail pformation.

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< p > a person in charge of a large supermarket in the province revealed to reporters that Hong had indeed thought about expanding and listing the business further, so it accelerated the expansion of stores in 2007 and 2008.

After going out of Nanchang, due to the unfamiliarity of the market environment, the failure of the supply chain and the lack of localization of the management team, Hong Kong's cross regional development is in a predicament, and its performance in Shangrao, Yichun, Jiujiang, Jingdezhen and other locality stores is not very satisfactory.

He failed to integrate his province's market with his own ability and was eventually forced to give up.

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< p > there are also claims that at present, the domestic retail giants are expanding to the two or three tier cities. The living space of the regional retail enterprises has been constantly squeezed. With the increasing pressure of competition, many regional retail enterprises in the mainland are considering releasing them.

Instead of doing this, it is better to sell a good price as early as possible and move the money to other industries, so it is inevitable for Hong to buy it.

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< p > < strong > pfer regrettable < /strong > /p >

< p > "now, Hong Kong's real estate is named" Hong Ke Long ".

From this perspective, the change of all stores and the loss of brands are the losses of enterprises.

Haotian industrial responsible person said, many of these enterprises now get a share in the booming real estate industry, but they have lost their main business.

Many brands abroad are 100 years old. They concentrate on leather goods, clothing and so on, and then make bigger after finishing, thus accomplishing many famous brands in the world.

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< p > "first-class enterprises do brand, second class enterprises do sales."

In fact, brand is the core competitiveness of an enterprise.

In Jiangsu, Zhejiang and Guangdong, I have met many entrepreneurs. They regard their brand as their children who are meticulously nurturing. They feel that they can not survive without a brand.

However, enterprises in all walks of life in our province do not have strong awareness of brand, and make profits in front of profits as the only development goal.

The responsible person said, "YOUNGOR" can be used for reference.

After its listing, the company adjusted its focus and engaged in the construction of the Hangzhou Bay Cross Sea Bridge and real estate development. However, no matter how well others did it, it never gave up its old line, insisted on its brand, and invested more in clothing.

"Promoting the development of other industries with the brand industry, other industries will eventually feed back the brand industry, and ultimately make YOUNGOR the leading leader in the garment industry, and also the core competitiveness of the enterprise."

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< p > "I think" a href= "http://www.91se91.com/news/index_c.asp" > Hong Ke Long < /a > lose this brand is also very heartache.

"If I were, I would rather sell less than 5 hundred million," he said. "Huarun will also retain Huarun brand."

This is like the acquisition of the Rockefeller square in the United States, and it still retains Rockefeller Center. This building has gone through 80 years of ups and downs, and is still regarded as the landmark of New York and even the wealth of the United States.

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< p > for this, some netizens and experts expressed regret.

Netizens "south in the south of the Yangtze River" said: "Hong Long Long supermarket has changed to Huarun 10000, and later can only be left in the memory." Alas! "Netizen" Fu Xiao Fu "said:" for a long time did not go shopping, and found that several good shopping malls in the city have changed to the name of Huarun 10000. Do Nanchang enterprises need to be bought by foreign brands? Jiangxi, a href= "http://www.91se91.com/news/index_c.asp", "local brands" /a "can't go all over the country?

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Liu Xiaoqing, deputy director of the Jiangxi regional economic center of the provincial Party school and Dr. P of economics, also said that Hong lung long was once regarded by the industry as Jiangxi's most promising "go out" retail business. Hong Ke Long group can actually rely on department stores for supporting real estate and making money, and there is no need to sell its department stores.

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