Old Department Store Yansha Test Shop Opens New Consumption Mode

< p > facing the impact of the electricity supplier, the department store industry began to try to achieve self salvation through the way of electric business.

A few days ago, the old high-end department store Yansha mall suddenly made efforts to build online business platform.

Nowadays, in the face of unfavorable market environment, every old department store tries its best to seek development, while others miss the opportunity and fall on the road of unwillingness to make progress.

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< p > < strong > micro shop opens the new < a href= "http://www.91se91.com/news/index_c.asp" > consumption mode < /a > /strong > /p >

< p > "touch net" is no longer a novelty in < a href= "http://www.91se91.com/news/index_c.asp" > general merchandise industry < /a >. In the face of unfavorable market environment, every family can show its ability.

Today, the old high-end department store Yansha sees the micro shop.

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< p > micro store is a mobile shopping application terminal that gathers shopping malls and supermarkets. Users can pick products here and interact with businesses and friends.

A salesperson can upload goods and publish information through a micro store client. Customers can browse goods through a micro shop, interact with friends, fans and stores. Brand operators can view business information and customer feedback through the PC operation end, and carry out statistics and upgrading.

Unlike other e-commerce platforms, Yansha's Micro shop does not support direct orders and payments.

In this regard, < a href= "http://www.91se91.com/news/index_c.asp" > Yansha /a > General Manager Zhang Yuejin explains, "e-commerce brings convenience and quick enjoyment to consumers' shopping, but integrity and after-sale protection are prone to problems."

Zhang Yuejin said that Yansha does not reject the electricity supplier, but it will make the micro shop more suitable for Yansha customers according to the location and customer preferences of shopping malls, rather than blindly follow suit.

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< p > at the same time, after downloading this application, customers can not only browse Yansha at any time, but also browse other supermarkets and stores.

This is also the concept of customer resources sharing that Yansha is pursuing.

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< p > < strong > the old department stores are all smart, seeking new students, < /strong > /p >

< p > Yansha online store is just an attempt to seek new development in the department store industry in the face of unfavorable market environment, and the department store that chooses to embrace the Internet is not only a family of Yansha, but the former "wolf" is being used by each department store for its own use.

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Messi P, a century famous American department store, focuses on free wireless hotspots, and creates a shopping environment and experience that has both physical and network characteristics.

Through the wireless hotspots, Messi's department store can clearly understand the consumers' movement routes in the store, understand the frequency of each particular consumer's entering the shop, and stay in the main shopping areas and regions, which will provide the exhibition hall with many information such as booth layout, display and display.

In addition, shopping malls can provide store maps and navigation services for consumers.

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< p > some department stores have developed through technological innovation, while others have been bigger and stronger through acquisitions.

The same as a department store, the Xidan shopping center acquired a new retail carrier through the acquisition of new Yansha holdings; Wangfujing international holding shareholder of Wangfujing department store completed the acquisition of spring department store, such as the shopping mall and Chait Oteri J, etc.

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< p > < strong > those passing old department stores < /strong > /p >

Less than P, compared with continuous innovation, Messi department store, Wangfujing, Xidan shopping mall and so on, some department stores were on the road of no progress.

Just last month, the Department Store Sanli store closed.

Similarly, in the past, the overpass shopping mall, Tian'anmen general store, Sanyou department store and Feng Lian square, which had high popularity, gradually declined and struggled on the fringe.

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In the industry, P is the main reason for its decline except for hardware and other constraints.

Now the scenery is no longer, leaving their pformation and development space smaller and smaller.

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< p > nowadays, regardless of the adjustment of the format or technological innovation, all the families are seeking change, and those invariable old department stores will eventually fall under the wheel of history.

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