A Neglected Business Opportunity In The Elderly Clothing Market

At the moment, it is in the peak season of "golden nine silver ten". clothing Brands take the opportunity to carry out various promotional activities. But careful consumers will find that the clothing area design of large shopping malls generally covers young men and women, wind, urban white-collar, sports and leisure series. The main consumer groups are young and middle-aged consumers. Elderly clothes Sometimes they are sold together in the above categories, not single shelves, but not many counters. Some of them sell specially for the elderly. Clothes & Accessories The counters often have a rather partial position. They have to ask and ask again and again to find out. The style of the clothes is not rich in other age groups. The answer given by the salesperson is very simple: it is not easy to sell.

　 The choice is very narrow.

During the Mid Autumn Festival, the reporters visited shopping malls such as Xinhua Department store and Wangfujing department store in Xinjiekou, Beijing, where young men and women carrying shopping bags and shopping bags were everywhere, but not many elderly people. "I often buy clothes for my parents, but I rarely buy them in this place." Miss Chen, who was shopping with her friends, said that the clothes of the elderly in the shopping mall looked almost every year. "The key is that the price is too expensive, not like fashion. After the season, it is easy to get discounted goods, and clothes for the elderly are not much discount." The reporter interviewed several consumers randomly. Only one Mr. Zhang said he basically bought clothes for his parents in the shopping mall. "I don't care much about style. The most important thing for older people is comfort. Some brand stores in the mall are higher in price, but the quality is reassuring. Unlike Mr. Zhang, the other consumers are more varied, buying from the wholesale market and buying online.

Reporters open Taobao, enter the "clothing" keywords, search for 4249405 pieces of baby, 136240 stores, and then replace the keywords for "elderly clothing", the search for 122843 treasures, shops only 5285. Clothing for the elderly In Taobao clothing sales accounted for less than 3%.

A man Clothing brand The salesmen told reporters that this year's men's autumn clothing is mainly divided into business, leisure, sports and other styles, business men's wear style is simple and generous, but the price is high, the price of shirts is generally more than 1000 yuan, casual men's clothing price is slightly lower, but the style and type tend to be in the middle of the year. "If you do not often go to some important occasions, for the elderly, loose and comfortable sportswear is cost-effective." The salesperson said so.

Neglected business opportunities

According to the data released by the Ministry of civil affairs, as of the end of 2012, China's population aged 60 and over has reached 194 million, accounting for 14.3% of the total population. It is expected to break through 200 million in 2013 and break 400 million in 2034. Experts predict that the elderly population in China will exceed 200 million in 2014, and 300 million in 2025, and the proportion of elderly people will exceed 30% in 2042. According to the news, China's aging industry has an output value of about 10000 billion yuan, of which only the elderly clothing has at least 200 billion yuan per year's consumption potential. The Research Report of the Academy of Social Sciences pointed out that by 2020, the total amount of pensions for the elderly in China will reach 28145 billion yuan, and the total amount will reach 73210 billion yuan by 2030. How to promote the consumption of the elderly in the field of clothing has become an important topic for the textile and garment enterprises to open up the market and seize business opportunities. In fact, there are Clothing enterprise Seeing this huge gap in the market, it is ahead. Zhao Yingguang, chief executive officer of Han Du Yi house, said that because of the low sense of fashion and fashion in China's middle and old age clothing, the style is conservative and the quality needs to be improved. It is reported that the average price of the spring and autumn clothing of Han Du house is 200~300 yuan, the summer wear is 150~200 yuan, and the winter dress is over 300 yuan. This price should be acceptable to the elderly consumer group with a pension.

In addition, insiders pointed out that "the elderly Clothing price There should be some misconceptions about the idea of "not to be too high" and "to make money for the elderly." Although most of the elderly tend to be conservative and frugal, but with the improvement of living standards, some elderly people are willing to try their own consumption and services from improving their quality of life. Only by doing a good job of market research and understanding the real clothing consumption demand of the elderly can enterprises have a definite purpose.