Instore Hangzhou Linping Shop Will Hold 6Th Anniversary Shops Celebration

　　 Yintai department store Linping store will officially launch the 6th anniversary celebration series. 6 years, it is a process of self cognition becoming clearer and clearer. As an enterprise that always leads the fashion life concept, intime department store has been stationed in the Yuhang market for 6 years. It has always fixed the image of Linping store as "neighborhoods and love" community store. Yintai enterprise team has changed its appearance with countless practical actions, moistening things silently, affecting everyone's life around them. In the past 6 years, we have clearly witnessed the growth and growth of a department store and have witnessed every progress.

　　 Only by innovation can we keep alive.

This year is also a challenging and changing year for Linping intime. In July 1st, Linping store of Yintai Department officially welcomed the first female head. Native Yuhang people, Qian Jian sister, can be regarded as an elder member of the Linping store. From floor manager to today's shop, Qian Jian sister almost participated in the details of every growth of Linping store.

Over the past few years, with the continuous growth of the electricity supplier, the new shopping platform and life mode are opposite. Traditional department stores The impact is undoubtedly enormous. As a four line city, the size of the shopping mall in Linping is the smallest in all the stores of Yintai department store, but it is such a shopping mall with only 12000 or more sides. The benefits generated by each square meter are not low. This is undoubtedly due to the efforts and persistence of the whole team of Yintai Linping store. In Yintai Linping store, the annual brand adjustment rate is over 30%, and more good new brands have been introduced, and many brands are gradually fading out of the market. In this pool of Yintai led living water, there is a continuous trickle of fresh water coming in, bringing new vitality to enterprises. Qian Jianmei said, "as far as the Yuhang market is concerned, although the impact of the electricity market is not large, it does not mean that there is no need for innovation. We always have a sense of crisis. Only by continuous innovation can we win the recognition and satisfaction of customers."

　　 Create a warm and loving community store

3 years ago, with the launch of Yintai neighbourhood Festival, Yintai Linping shop officially launched the slogan of "neighbors and love". Over the past 3 years, the Linping store has been making many new attempts to create community stores.

The neighborhood Festival, launched by Yintai Linping store, is the third session this year. In the neighborhood Festival, there are not only various experience activities to carry forward traditional culture, but also various new fashion conceptual experiences are constantly absorbed. In this year's neighborhood Festival, the auto Movie Festival launched by Yintai Department brings the car movie a fashionable entertainment to Yuhang for the first time.

At the beginning of this month, Yintai Linping store took the lead in launching the exclusive name of fans and logo in all kinds of stores nationwide, and fans of all Yintai Linping stores will be called "fish scales" affectionately. On the evening of September 22nd, the mall also held a big fan conference. The name of "fish scale" includes broad online fans and offline VIP and girlfriends. "Fish scale" is the abbreviation for "Yuhang Linping". It is also the image label of Linping's "neighbour and love". Yintai hopes that every piece of fish scale will be linked together and swim the sea of love.

　　 Carve details to enhance service

In September of this year, Yintai also made extensive adjustments to the counters and mobile lines in the shopping mall. Among them, the men's clothing on the 3 floor is more centralized and centralized, while the 4 floor tends to be young and fashionable.

along with New media social platform With the growing development of this year, the investment and creation of Linping store in micro-blog store on WeChat is also very important. Through the two platforms of micro-blog and WeChat, the daily fashion information, the contents of shopping arcade activities and all kinds of interactive games are linked together with the customers. In addition, shopping malls are actively exploring new marketing models such as APP and OTO to constantly adapt to changes in the market and consumer demand.

Qian Jianmei, general manager of Linping store, said: "the learning ability and creativity of a team are directly related to the potential of the enterprise. And the management of shopping malls is more reflected in the originality of details. Only by taking the customers first, carving the goods in detail, and carefully cultivating on the customer experience, can we better base ourselves on the local and create Linping Yintai's own wonderful! "