Wangfujing Department Store Pformation Mall And Brand Dealers Deep Pool

Strategic pformation has become an important outlet for retail companies when the traditional development mode is confronted with bottlenecks. < p >

In September 25th, Beijing Wangfujing department store formally announced the implementation of the strategic pformation.

On the basis of the acquisition of spring department stores and the increase of property ownership rate, the company will accelerate the development of shopping centers and < a href= "http://www.91se91.com/news/index_c.asp" > outlets "/a" development, explore in-depth joint ventures with brands, and plan to develop their own commodity brands.

In order to catch up with the tide of Internet economy, Wangfujing has increased the integration of resources on line and offline.

Driven by this, the stock price of Wangfujing was closed on the 25 day.

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< p > < strong > improving property ownership rate < /strong > < /p >

In the middle of 2012, Wangfujing international started the acquisition of China's spring. As of August 31, 2013, the total share capital of the pferee was 96.72%, becoming the controlling shareholder and the actual controller of China's spring. P

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< p > Wangfujing international holds 49.06% of Wangfujing department store, and now owns two listed companies: Wangfujing department store A shares and China Spring H-share.

According to the international executive director of the Wangfujing, Dong Jiasheng introduced the procedures for the complete delisting of China spring company.

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< p > to solve the problem of competition in the same industry, how to solve the problem of integration with Wangfujing department stores after China's total delisting in spring, Liu Bing, chairman of Wangfujing department store, said in an interview with reporters that considering the problem of information disclosure, "the details are not easy to disclose, but there has been a detailed timetable."

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< p > for the acquisition of China's spring, the executive director of Wangfujing international Jiasheng said that the acquisition of China's spring can effectively improve the company's future market coverage, further expand the company's layout in the national market, form a nationwide 28 cities, 49 stores network, and improve the regional layout.

The acquisition of China's spring has further enriched the market position of Wangfujing international, and has had enough brand influence in the two high-end markets. At the same time, the incorporation of SEIT ole has made Wangfujing's international business more diversified.

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< p > but industry analysis, taking into account the fact that China's spring profit growth rate has been declining and the integration of Wangfujing department stores and China's spring still takes time, the acquisition of Chinese spring is more of a long-term effect on the market coverage and layout of Wangfujing department stores. In the short term, the significance of the acquisition to Wangfujing department store is more reflected in the promotion of the company's property ownership rate.

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< p > Liu Bing told reporters, "a href=" http://www.91se91.com/news/index_c.asp "> Wangfujing" /a "department store property ownership rate of about 30%.

This ratio is obviously low in the same industry, and the low property ownership rate has always been the "Achilles heel" of Wangfujing department store.

In recent years, the rising rental cost has long been an unbearable burden for the retail industry. In order to solve this "big worry", Wangfujing department stores have been trying to improve the property ownership rate over the past two years.

Statistics show that by the end of 2012, China's total assets in spring were 5 billion 600 million yuan, total assets in fixed assets and investment properties amounted to 3 billion 200 million yuan, and its property accounts for nearly 50%, while Liu Bing also told reporters that "China's spring property is definitely an important factor in our acquisition."

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< p > < strong > explore new mode of self run < /strong > < /p >.

< p > it is understood that the strategic pformation project proposed by the Wangfujing group will focus on six modules: scale development, business structure, business mode, full channel and new technology application, control and scale and organizational structure, and experiential services.

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< p > reporters understand that at present, while consolidating existing department stores, the company will speed up the development of shopping centers and outlets, and gradually explore new business models in the retail industry.

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< p > "we will develop a joint operation mode in the department stores, and actively explore the deep pool mode with the brand companies, take part in the management of the commodities of some brands, and enhance the control of commodity resources."

Liu Bing said that the department store of Wangfujing will explore a self operated mode in line with the future development trend of department stores, and try to develop its own commodity brand so as to better support the healthy development of the future business of enterprises.

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< p > on the development mode of deep pool, Liu Bing said that the cooperation with suppliers at the commodity level will be increased in the future.

"It is possible to choose the key brands with high market impact and popularity among consumers. Companies buy out some styles and become unique to Wangfujing.

In management and operation, it will expand from price management to management of merchandise color and variety inventory.

The company will carry out a comprehensive pformation of the internal supply chain system.

Liu Bing bluntly said.

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< p > < --EndFragment-- > for the development of free brands, Liu Bing believes that this will be more difficult than brand distribution.

"By developing private brand, forming its own business characteristics, and at the same time reducing costs, it can also supplement the shortage of certain varieties of joint commodities."

Liu Bing said that now plans to start with basic products such as shirts and trousers, and gradually form a brand concept store and brand system to enrich the price level of products.

According to Liu Bing, the first free brand of Wangfujing will be born by the end of this year, and will be put into various stores in the market.

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< p > < strong > create full channel consumption < /strong > /p >

< p > combined with the advantages of < a href= "http://www.91se91.com/news/index_c.asp" > the traditional department store < /a > and the new demand in the Internet age, Wangfujing department stores began to develop the new consumption mode of "online and offline all channels".

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< p > Liu Changxin, director of information technology at Wangfujing department store, said Wangfujing's full channel services have three characteristics: first, channel selection rights to customers; two, to maintain consistency between channels; three, to provide reliable advice for customers at appropriate time; four, seamless switching between channels.

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In the whole channel construction, Wangfujing department store has also made a series of inputs in five aspects: establishing a full channel interactive service system, fully promoting mobile APP applications, implementing large member service system, implementing digital store management, and intelligent data analysis, and so on. P

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< p > however, the online shopping mall, which occupies an important position in the whole channel construction system online and offline, has been relatively low-key since its operation at the beginning of this year. Its traffic and sales volume are somewhat "insignificant" compared with the sales volume of Wangfujing.

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< p > for this, Liu Changxin said, from the current situation, the online shopping mall of Wangfujing has achieved our expected effect. "At the present stage, we have different positioning of the Wangfujing online shopping mall and different location of the general electricity supplier. We do not regard it as a store to operate. To a greater extent, we are positioning it. First, the brand is inherited, and the Wangfujing brand is passed down in the Internet age. The two is resource integration, that is, the integration of online and offline resources, and promoting the construction of brand interaction system, which is also the core task of the early online business city."

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< p > Liu Bing added, "there is a problem of goals and objectives. In the first stage, the main goal of Wangfujing online shopping mall is to get online and offline, rather than purposely pursuing the sales on line.

In the second stage and the third stage, the Wangfujing online mall will operate as an independent electricity supplier. "

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< p > industry analysis shows that traditional department stores are constantly subjected to electric shock and traditional department stores have "touches the net". The development of e-commerce in traditional department stores is restricted by various aspects such as system, team and investment.

"How much resources can be done?"

Liu Changxin told reporters.

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