Lands End Force Canadian Online Business

Recently, the United States Sears (Sears) the group's Casual wear Lands End, a household goods retailer, has launched a new e-commerce website in Canada. Online shoppers who log on to the official website will be able to see the price of goods converted automatically into Canadian dollars and all freight charges. Orders for us $50 and above will enjoy free shipping service.

Cart Atwell, head of Canadian business, said: "we will focus on the development of e-commerce in Canada. It will not only provide consumers with a Lands End brand in the real line shopping experience, but also tailor their services to meet their needs."

It is understood that Lands' End has established cooperation with Borderfree, a technology and service company, to provide pricing and cross border transport services for Canadian dollar products. Lands' End shopping website can be geographically located and automatically displayed as local currency and freight according to the IP address of online consumers.

Before using Borderfree to integrate, all the products that Canadian shoppers see from the Lands' End website are priced in US dollars, and they will receive a cross border transport tax receipt after shopping. "Now, the new function is a big step for us to continue to develop Canadian e-commerce business, and we can attract more customers with convenient service." Lands' End The head of international business pointed out. In addition, in recent years, Lands' End has also expanded its online business in Europe, and has developed specialized e-commerce websites in Germany and other markets.

According to the latest forecast of Forrester Research Institute, Canadian electricity supplier sales will increase by at least 10% annually in the next five years, reaching 32 billion 800 million US dollars in 2018, and this year it will be only 20 billion dollars. The share of online sales in Canadian retail sales will also increase from 7% this year to 10% in 2018. At present, the Canadian online retail market is relatively backward, and the development of local e-commerce is lagging behind. If we can seize the opportunity and get more consumers, Lands' End will usher in the growth of Canadian online business.