International Fur Association Is Committed To Promoting Industry Development

The theme of the International Fashion Federation fashion conference is how to create value in the international fashion supply chain. More than 100 senior representatives and nearly 100 China from IAF member countries and regions Textile and clothing Industry representatives took part in various activities of the conference. Dozens of well-known international experts delivered speeches at the forum and exchanged views with guests on the current hot issues in the international textile and garment industry.

The International Fur Trade Association (IFTF) is one of the main sponsors of this conference. Deng Xiaolan, honorary chairman of the Asian Fur Association, Liang Xiaoning, chairman of the Asian Federation of the International Fur Federation and Liao Anxi, coordinator of China's Regional Association, attended the conference.

At the meeting, Ms. Deng Xiaolan first introduced the current international economic situation. clothing And fur industry's far-reaching impact. She pointed out: at present, the world economy has entered a period of profound transformation and adjustment. In the world economic downturn, Europe and the United States, although Russia has been the world's most stable fur market sales place, but in recent years, consumption capacity has declined, fur demand gradually extended to the relatively stable economic development in Asia. Over the past ten years, sales in Asia have increased by more than three times, and now surpass the European market. The performance of the Chinese market is particularly noticeable. China has now become the largest importer of fur raw materials, the largest fur clothing producer and exporter, and China's fur clothing production and exports account for about 70% of the world's total.

Ms. Deng also introduced the world's four largest companies. Leather and fur Auctioneers, such as Copenhagen fur, family fur, American legend and North American Fur Association, cooperate with international luxury brands and many designer designers. They are brave enough to try new techniques in fur design and develop new channels in marketing.

Ms. Deng listed the number of star enterprises in the fur market in China, how to focus on brand operation, enhance competitiveness and create new value by brand. Such as Wass, China's largest fur manufacturer, China's top luxury brand NE TIGER (northeast tiger), and fur fashion vane Haining leather city. She emphasized the trend of increasing integration between fur and garment industry. For example, Bosideng, China's largest brand down clothing manufacturer, produces about ten million down coats each year, and 2/3 of its clothing is decorated with wool or fur from fox or mink, which adds to the luxurious beauty and added value of clothing.

Ms. Deng pointed out that the integration of fur and garment industry is also reflected in the four fashion week. More and more first-line designers have applied fur to their clothing series. According to the statistics of the four fashion week of 2013 autumn and winter, 500 designers used fur elements. Fur has become the love of mainstream designers. On average, 70% of the 550 shows have adopted fur elements.

The International Fur Association (IFTF) is an independent, neutral, non-profit organization composed of national associations and organizations, representing the interests of all sectors of the global fur industry. The association has a total of 42 member organizations in 35 continents. The main areas of work include: carrying out public relations and media cooperation, dealing with matters in the political field, reducing the harm of animal rights, promoting the use of fur materials by famous and new designers in the fashion industry, promoting consumer protection programs, supporting resource protection, and promoting the implementation of high mobile welfare standards.

As the top organization of fur industry, the International Fur Association is committed to promoting the use of fur in the fashion industry so as to fully enhance the sustainable growth potential and global competitiveness of the fur industry. The association hopes to further strengthen the integration and interaction with the fashion industry through cooperation with the world fashion Congress of the International Fashion Federation, and build a broader platform for the global information exchange of garment production, circulation and trade.