• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Home Textile Enterprises Must See Clearly The Marketing Trend In The Future

    2013/9/23 21:33:00 32

    Home Textile EnterprisesHome TextilesEnterprises

    Related experts said that the rapid development of China's home textile industry also brought many challenges. In 2012, some home textile enterprises developed difficultly. In 2013, it was ushered in the industry's "shuffle" year. Insiders said that in order to achieve breakthroughs, home textile enterprises must see clearly the marketing trend in the future.


    According to the first quarter data released by the China Textile Association, the growth rate of the total output value of the 170 enterprises that focused on tracking decreased by 4% compared with the same period last year. The author also learned that the famous domestic textile enterprises such as Luo Lai home textiles, fuanna home textiles, Meng Jie home textiles and so on, in addition to the growth of this year's report in Fuan's annual growth of more than 20%, the net profit of home textiles in the first quarter of this year dropped by 19.35% compared with the same period in the first quarter of this year. In the first half of this year, the net profit of Meng Jie's home textile increased by only 2.82% over the same period last year. Judging from the brand of home textile industry, the whole home textile industry is facing a dilemma of growth this year.


    August 2nd, Chinese household Spin Yang Zhaohua, chairman of the industry association, pointed out that in the 1-6 months of this year, the domestic textile industry was slowing down and the polarization of enterprises was obvious. In view of the current situation of China's home textile industry, Yu Yuenan, vice president of China Textile Business Association, believes that the future home textile industry needs a certain stage of shuffling and reorganization to eliminate the homogenization process. Network sales competition makes many companies blindly fight price war, but ignores the advantages of building their own brands.


    In the future, home textile products and sales will be more differentiated.


    According to the insiders, the consumption structure and consumption patterns of Chinese textile products are undergoing rapid changes, one of which is that consumers will be more individualized, and that they need more distinctive products. Therefore, home textile manufacturing enterprises can fully grasp the changes of the consumer market and adopt effective ways to adapt to these changes and lead the market demand, so as to control business opportunities in the future competition.


    Yang Zhaohua, President of China Textile Association, pointed out three points of the home textile industry: consumption is not strong, consumption is down and exports are blocked. The author observed in the visit that the sales mode of the home textile industry is still a multi class bed, quilt and pillow core which has been in operation for many years. Home textile shops are mostly stereotyped and homogenized. And the price war of electronic business platform is hot again, the vicious circle that goes round again and again. Therefore, focusing on the construction of a unique and differentiated consumer experience, breaking the homogenization of sales mode is one of the most important problems facing the home textile industry.


    I understand that some home textile enterprises have begun to experience service for home textile products. For example, a company has broken the conventional four piece sales mode, providing fashion matching mode. Every single item in the store can be sold separately, and it can also be freely matched with different products, elements, hue and other products in different packages according to the consumers' preferences, breaking through the traditional "4 piece set", which can be "6 piece", "8 piece" or "combination set", so as to meet the special needs of consumers.

    • Related reading

    Chinese Clothing Goes Out Of The Low Price Era And Opens The Era Of "New Intelligent Manufacturing"

    Daily headlines
    |
    2013/9/23 19:41:00
    19

    China'S Textile And Clothing Exports Have Maintained An Increase Of Over 10%.

    Daily headlines
    |
    2013/9/23 19:21:00
    22

    Consumers Should Be Cautious When Choosing Infant Clothing.

    Daily headlines
    |
    2013/9/23 17:17:00
    6

    2013CISMA "Saer Professional Viewing Group" Is About To Sail "Modular Production Summit Forum" Strong Lineup.

    Daily headlines
    |
    2013/9/23 16:55:00
    9

    Home Textile Industry Features Rare Common Management And IT Should Be Synchronized.

    Daily headlines
    |
    2013/9/22 20:28:00
    18
    Read the next article

    2013年度紡織服裝行業十大評選火熱投票中

    紡織紡織網、全球紡織服裝網秉承“買家口碑傳頌,品牌價值延伸”的宗旨,為優秀品牌提供舞臺,為一流企業揚名,幫助優質企業在群雄紛爭中異軍突起。下面由世界服裝鞋帽網小編帶大家去看看2013年度紡織服裝行業十大評選火熱投票中。

    主站蜘蛛池模板: 亚洲视频免费看| 啊灬啊灬啊灬快灬深用力| 中文国产在线观看| 欧美精品在线观看| 成年人免费视频观看| 人妻18毛片a级毛片免费看| 免费看男女下面日出水来| 欧美一级二级三级视频| 国产中文字幕在线播放| 99re在线视频| 日本免费小视频| 又湿又紧又大又爽a视频| 91九色视频无限观看免费 | 国产精品亚洲视频| 中文版邻居的夫妇交换电影| 毛片毛片免费看| 国产av午夜精品一区二区入口| 97精品一区二区视频在线观看| 日本三级高清电影全部| 亚洲欧美中文日韩v在线观看| 色噜噜狠狠狠综合曰曰曰| 打开双腿粗大噗呲噗呲h| 公车校花小柔h| 国色天香网在线| 天天色天天综合| 久久人搡人人玩人妻精品首页| 热re99久久精品国产99热| 国产白浆视频在线播放| 一级特色大黄美女播放网站| 欧洲97色综合成人网| 国产twink男同chinese| 1000部国产成人免费视频| 性感美女视频在线观看免费精品 | 99re视频精品全部免费| 日本一区二区三区四区五区| 亚洲成综合人影院在院播放| 精品无码国产自产拍在线观看| 国产色诱视频在线观看| 中文字幕一二三四区2021| 最新国产在线拍揄自揄视频| 亚洲精品视频免费观看|