Chinese Clothing Goes Out Of The Low Price Era And Opens The Era Of "New Intelligent Manufacturing"

< p > < strong > "creative manufacturing" < /strong > /p >

< p > "China's a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "industry, we must take a creative manufacturing road.

In August 19th, Chen Dapeng, executive vice president of the China clothing association, said in the international fashion season of 2013 China (Jimo) in Ao Shan Bay.

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At the same time, 20 activities such as China's a href= "http:// www.91se91.com/news/index_c.asp" > clothing manufacturing "/a" exposition, Jimai, 2013 "Ao Shan Wan Fashion Forum" were held in the same period.

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< p > this is a gospel for Fujian producer Cai Da Tong, "this is an important direction."

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< p > he has been doing the clothing business for decades, but his performance was the worst last year. "In 2008, he couldn't get export orders, at least there were many enquiries, and even in 2012 he had little enquiry."

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P, who survived the difficulties of 2008, broke out in 2009.

So he subcontracted the order to his colleagues, but in 2012 he had little orders, so he had to produce them himself, and half of those sub contractors went bankrupt.

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< p > "the harder it is, the harder it is to do it."

He sighed.

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< p > first of all, no workers can be found. Even with workers, the rising wages have been overwhelming him.

At the same time, raw material prices have risen greatly, especially in recent years, and cotton prices have been volatile.

In addition, the continued appreciation of the renminbi and other issues also made him worse.

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< p > "20 years ago, processing a sweater for export can earn 30 yuan, and now only 1 yuan."

He said.

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By P, many enterprises began to migrate.

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P, for example, set up an industrial park in Anhui and set up a factory in Vietnam. Adidas also closed its only own factory in China.

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< p > according to Nike's annual report, in 2001, China produced 40% of its "a" target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, ranking first in the world, while Vietnam only accounted for 13%.

In 2005, China's share dropped to 36%, Vietnam rose to 26%, ranked second, and in 2009, China and Vietnam ranked first in 36% share; in 2010, Vietnam's share rose to 37%, which was more than 34% in China.

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< p > in fact, wages in Southeast Asian countries are also rising.

Since October 2011, the minimum monthly wage in Vietnam has been 2 million Vietnamese shields, and the minimum monthly wage for workers in Kampuchea has increased to $83 since September 2012.

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< p > in fact, there have been media reports that the cost of manufacturing enterprises in Vietnam and other places is close to China, "the overall cost is only about 15% lower than domestic production."

All customers say.

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< p > more importantly, the delivery cycle is long and the industry chain is scarce. "If you take the summer dress, if it is only two months before delivery, it will fall in the summer, and it is not suitable for the rapid response of the market."

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Similarly, "small and medium-sized enterprises try to shift to the central and western regions, but some enterprises have to return to Guangdong because of their unfamiliar life." P

Wang Min, a member of Guangdong provincial banking regulatory bureau, said.

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< p > < strong > cost war has ended.

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< p > how to do it? < /p >

< p > > "China must pform," said Vicior.Lippit, a professor at University of California at Riverside.

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P's proposal is to produce more sophisticated and advanced products from producing primary products, exporting primary products to producing and exporting.

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< p > we need to comprehensively discuss the market and redefine "made in China" from a global perspective.

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< p > < strong > Network traction > /strong > /p >

The order of P > red collar mass customization keeps coming from the United States.

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After P volume, the data of American customers are imported into the database through the Internet. There are 5 trillion data in the database, which correspond to customer data.

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< p > in Qingdao, the 35 workstations in this department can be directly connected to the database, and adjust the corresponding version according to the customer data, and then directly cut through the automatic < a href= "http://www.91se91.com/news/" > cutting equipment < /a >.

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< p > and on the hanging line of the workshop, not one garment is the same style and the same color, but it takes only seven days from the initial personality design to the final garment distribution.

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< p > experts believe that after many years of OEM foundry practice, red collar people have entered the "blue ocean" customized design from the "half order" of "code", and in the "pure manual advanced customization" and "pure manual measurement and increasing industrial production", they have gone out of the new path of "identifying customer needs -- personalized design and confirmation - personalized production of mass production - modern logistics rapid distribution".

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< p > its secret is "global a href=" http://www.91se91.com/news/ "> Suit > /a > advanced supplier platform".

According to the introduction, through this platform, each terminal customer can express their needs completely. The red collar realizes personalized design through identifying the needs of customers, and quickly realizes the delivery, the basic point is the supply chain integration ability.

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< p > "this is not just a software system, not just a set of equipment upgrading, but a marketing pformation mode, or even a subversive innovation of enterprise management," said Zhang Daili, chairman of the red collar company. From the demand, the market segments were changed, and the practices of the enterprise before production and sale were changed. The red collar can directly face a single customer, not only saves some commercial links, but also shares profits with customers and fabric suppliers, forming a new value chain ecological civilization.

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"P", "digital customization of personalized clothing is the core competitiveness of red collar."

Zhang agent said.

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< p > obviously, this is a case of industrial pformation in the information age.

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< p > experts believe that one of the characteristics of the third industrial revolution being carried out is from mass production standardization to mass customization to personalized mass production. Mass customization is the only way to adapt to the development of new manufacturing industry, and is an important method of agile production and personalized production.

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< p > "mass customization production is informationalized, modular or modular, highly flexible, totally different from rigid large production line."

Wen Lisheng, deputy director of science and Technology Committee of China Garment Association, said.

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< p > according to the introduction, the use of 3D CAT/CAD/CAM clothing fast generation system, can quickly obtain human data, and can subdivide measurement parts, so as to establish the human body database.

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< p > after having a huge human body database, the design of the human platform will be more standardized. At the same time, the interactive three-dimensional design can be generated by recreating the "real person", and finally the garment pattern and the clothing piece will be generated.

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Xiang Ming, a lecturer at Donghua University, < a href= "http://www.91se91.com/news/" > clothing college < /a >, has also set up her own process in "web-based E-MTM men's clothing custom quick production information system". First, a 3D human body scanner is used to collect body data, while customers choose styles on websites. P

Then, the system completes the basic pattern and generates personalized patterns.

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After P >, the system loads the 3D virtual human stage of the customer and completes the virtual simulation suture of the garment.

At this point, customers can see the virtual clothing effect of clothing, if the fitting is satisfied, the customer can be formally customized.

The system also saves paper patterns and starts cutting and producing.

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< p > on the other hand, for store ordering, "pull replenishment" is used instead of the traditional "push type".

Han Yongsheng, director of the center for industrial management and design engineering of the Institute of software, Chinese Academy of Sciences, will be present at the 2013 Ao Shan Bay fashion forum.

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< p > he thinks that the whole supply chain adopts the management mode of "drum buffer rope plus inventory dynamic buffer".

Store sales are like drums that dominate the operation of the entire supply chain, extending a rope from this drumstick, which affects the replenishment movements in every part of the supply chain.

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< p > the number of stores sold, how much each link will be added, and at the same time dynamically adjust the stock water level, which will not lead to shortages and will not cause inventory and release more liquidity.

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From P, we reconstruct the mode from the market.

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Less than P, then we can have more energy to implement quality strategy.

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< p > < strong > fabric magic power < /strong > /p >

< p > in the Kunshan factory of CHENFENG group, the order with a gross profit margin of less than 30% is no longer connected.

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Such confidence comes from the insistence of the morning breeze for many years. After many years, CHENFENG has already made a first-class garment production line, and has become an international famous brand partner of GAP, ADDIDAS, LACOSTE, Calvin Klein, UNIQLO and other international brands. P

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< p > to do fine, we need fabric innovation first.

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Less than P, such as UNIQLO flannel classic lattice shirt, in 2011, the morning breeze produced 4 million 690 thousand pieces, and sales were very good.

The key is to continuously strengthen cooperation with < a href= "http://www.91se91.com/news/" > fabric enterprises < /a >.

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< p > "a Japanese enterprise has heard that our" Ruyi spinning "can spin a wool into 500 branches. They do not believe it at all. They come to our company.

Shandong Ruyi Group Chairman Qiu Yafu said.

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< p > > as soon as possible, they placed an order, "one meter 15000 yuan."

The price of the coats produced by this technology is 180 thousand yuan in Europe.

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< p > it is understood that in the traditional ring spinning and parallel spinning equipment, only one "twisting triangle" device is added, that is, the requirement for the number, length and fineness of the fiber is reduced. The spinning limit of the original 36 fibers can be reduced to 18. Only the raw materials of low spinning can be used for high spinning, and even the leftovers such as wool and doffing can be recycled.

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< p > this practice broke through the two bottlenecks of plaguing a target= "_blank" href= "http://www.91se91.com/" > textile "/a" industry at one stroke: first, large-scale production of extremely high quality fabric with high yarn content; two, the lower limit of fiber utilization was greatly reduced, and materials that used to be useless and useless were "Ruyi".

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The high end luxury fabric, which is supported by the P technology, has achieved 100 thousand M annual sales volume, occupying 20% of the world's top fabric market share.

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"P >, similarly, inspired by the wide application of twisting yarn in towel weaving, Ma Yucheng, chairman of Shandong zhe Xiang Textile Co., feels that" weaving with non twisting yarns is not a soft and hygroscopic fabric, too. "< /p >

< p > he read a lot of materials and visited several main fabric markets in China, but he did not find the twister weaving products, so he decided to develop it himself.

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< p > but when the subject was put forward, it was negated by the experts concerned.

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"P > Ma Yucheng has taken the lead. After several years of hard work, we have finally developed and developed the final products of twisting twists, casual wear, Casual Shirts, men's shirts and so on from all kinds of 3s-100s fibers, including related products, including 1 patents, 4 new patents and 6 international authorized patents.

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< p > the product has been put into the market, and has received very good response, such as pure cotton multifunctional fabric shirt, the market price is 398-1278 yuan / piece, only a display shop in Gaotang County of Shandong, the monthly sales volume has reached nearly 300 thousand yuan.

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Similarly, Lu Tai has developed a pure cotton 300 yarn. After finishing with liquid ammonia, the product has a silk shiny and comfortable feel. Only the P can be produced in bulk.

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< p > in order to develop shirts of better quality, Lu Tai first reformed equipment, improved sewing techniques to produce the "Lei Fei" shirt, and adopted the pure cotton textured lining bone in the suture area to overcome the problem of wrinkle "a href=" http://www.91se91.com/news/ "shirt < /a > suture part.

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< p > < strong > technological support force < /strong > /p >

< p > technology is one of Lu Tai's efforts.

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Less than P, Qin Da, deputy manager of the clothing business department, put the technological pformation in the seamless sewing technology and its industrialization.

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< p > "no matter which clothing changes, most of them are in style, fabric and color."

So Lu Tai began the development of seamless sewing technology.

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Before the P >, the seamless line < a href= "http://www.91se91.com/news/" > garment processing technology < /a >, was first used in Europe and America for waterproof breathable outdoor clothing, and high elastic knitted fabric.

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Through P's efforts, Lu Tai independently developed natural fiber "welding" materials, and developed the way and technology of garment fusion joints, "creating a historical pition from outdoor clothing and chemical fiber sportswear to natural fiber fabrics and garments."

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< p > it is precisely because of the innovation of the manufacturer's technology that the shirts made by Lu Tai are good at ironing, high seams, and strong sense of three-dimensional, and are comfortable.

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< p > "first choose linings according to fabric characteristics."

This is the case with the deputy director general of Yuya group and the non adhesive wool (linen) hand-made suit.

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< p > because of the non adhesive full wool (linen) linen, the hand-made suit is humid, the front body is wrinkled and the cover is easy to turn out.

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< p > for example, the lining cloth is soaked in 40 degree temperature for 24 hours. After drying, the lining is cut, and the clothes and lining are steamed for two hours before drying.

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< p > lining is related to the front piece modeling, and the 0.5-0.7cm must be pulled up at the retort line.

The curve of clothing and lining should be manually positioned first and then applied to liners.

Manual handspike should follow the head curve.

After application, steam is applied.

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< p > to ensure that the shrinkage of sewing thread is similar to that of fabric, he chooses a flexible sewing thread.

Use three strands of thread, two strands in the middle, and real silk thread on the ends.

At the same time, the sleeves, ribs, bodies and post middle joints are all imported with green liquid.

Besides, the head, collar and other parts should be manually returned.

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At present, P's single volume single cut business has been established in the United States, France, Italy, Canada, Japan, Korea and other countries, and three free brand stores have been set up in Japan, with 1700 sales in 34 stores in South Korea.

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Less than P, Huayi's three-dimension art fashion products produced by three dimensional memory technology sell well in developed countries and high-end markets in Europe, America and Japan.

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< p > the so-called three dimensional memory technology is the integration of digital, thermoelectric, hydraulic, polymer pfer printing and other technologies, and comprehensively creates a garment finishing technology with relief art beauty and special visual texture.

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The same as P, the "air catalytic worsted suit production and process research", "xylitol suit production and process research" and "permanent antistatic suit production and process research" have been recognized by the domestic textile and garment industry experts.

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< p > it is precisely because of the concept and way of making artworks to make costumes, that Meyer can make orders for the foreigners, and only needs the other side's design style.

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< p > the secret is that Meyer has adopted the soft processing method to increase the technological content. The modern streamlined operation is combined with meticulous and meticulous handwork so as to make the suit better show the beauty of human body.

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< p > one of the Meyer suits has a market price of more than 30 thousand yuan, which contains 760 processes. "If you wear this a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > business trip, there is no need for a special bag at all. If you put it in a suitcase and go to the destination, hang it up and look like it is new.

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In the year of 2011, the 3502 companies won a number of patents and completed 136 tools and process improvements. The company's technology center also upgraded to a state-level enterprise technology center in the year of P.

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< p > Everything starts with details.

Dalian Fushan FKYM, hidden in the zipper rainproof cap and used to fasten the waistband design, must have 12 stitches per 3 centimeters, and the process standard is quite rigorous.

The accuracy of the two sides of the collar should be accurate to 1/1000.

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< p > in Nanshan Hilton and Bowen factory, the garment piece from the automatic cutting bed will also be checked through the examination of the strip, the strip and the upper part.

On the sewing line, even the process cards of "open the back pocket" are very careful: for example, "quality standard: the thread must be adjusted before opening the bag, the width of the opening bag is uniform, and the width of the opening line is uniform."

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< p > < strong > brand penetration > /strong > /p >

< p > "innovation is the winter" a href= "http://www.91se91.com/news/" > warm clothes < /a >.

Giovanni, chairman of Wuhan fashion company, Fu Jie said.

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< p > it is understood that he has set up 4 R & D centers in Paris, Milan, Shanghai and Wuhan to develop products.

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< p > "it is impossible to innovate behind closed doors." Guo Donglin said that any good design talent would lose his excellence if he did not contact the outside world and learn from others.

Only by mastering the pulse of fashion and popularity can we innovate with our own advantages and unique brand culture.

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< p >, so they adopted the strategy of "going out and bringing in".

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One of the most striking ways of "P > is that YISHION set up its own design studio in London," London is the fashion capital of the world ", and the establishment of the design studio can" make YISHION connect with the fashion in Europe and America for the first time ".

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< p > YISHION's < a target= "_blank" href= "http://www.91se91.com/" > designer /a > do not have to work in the company.

The company gives them enough time to familiarize themselves with the market and understand the market.

Even in the evenings, they are not allowed to rest at home, but to integrate into the local life.

In China, the company has several design centers, employing more than 200 a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer < /a >.

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< p > "brand influence is the biggest problem for many Chinese enterprises to go abroad."

Vicior.Lippit said he knows Chinese products well, but I don't know what brands China has.

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< p > actually, this is an important point in the development of Chinese enterprises.

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< p > 1997, under the impact of the Asian financial tsunami, Dayang group also gradually developed from OEM mode to ODM, that is to say, become the original designer, design and produce products according to the specifications and requirements of other manufacturers.

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< p >, and on this basis, Dayang began to create its own brand "creation".

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"P" and when the financial crisis arrived, Dayang actually had a more solid foundation.

Dayang set up the production line for this purpose, and began to build a single volume single cut company -- air freight, air pportation, delivery in one week.

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At the same time, P launched the direct selling brand YOUSOKU (coolg tribe).

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< p > the original doctor frog is also used for processing.

But the chairman of the board of directors, Zhong Zheng Yong, feels the pressure is increasing. In 1996, he began to explore the sales channel.

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At the time of "P" 2005, Harry Porter released the fourth global synchronization.

Through the negotiation, Dr. frog got Harry Porter's brand authorization, and designed the children's clothing style and sold it at the terminal.

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< p > then, the doctor frog took 7 authorized brands such as tennis prince, NBA, Manchester United and Juventus in succession.

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In the following 2008, Zhong Zheng registered the brand "Baby2" in Japan, commissioned the Japanese OEM processing, and focused on building the "a href=" http://www.91se91.com/news/ "brand" /a "and" P ".

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Dr. P also completed the trial from processing enterprises to manufacturing brands to terminal brands.

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< p > the dividing line is whether it is suitable for manufacturing brand, terminal brand or both. < /p >

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